How And Why Being An Island Is Not The Most Effective Business Expansion Strategy!
Are you really serious, about consistently growing your business and or service? That’s definitely good to hear.
However, here’s the flip side. If your current or future business expansion strategy, only or primarily involves, relying solely on your current financial assets and or resources.
Guess what? From a business standpoint, you are the equivalent of an island.Huh? That’s correct?
Meaning, you’re simply too far or too detached, from other potential resources and or assets, which, once you strategically connect.
And or make your business or service, or various tangible or non tangible resources readily available, to other, non directly competing vendors.
Your business or services, will not only continue to struggle.
But you will definitely find it difficult at best, to reach your business or service-s, true earning capacity. And your extremely limited financial resources or assets, will constantly be maxed to the limit.
And your business or service-s finances will constantly be teetering on the brink. And your mental and emotional stability, will constantly fluctuate, as wildly as the Dow Jones Industrial Average, on one of it’s most volatile days.
Ask any semi cash strapped small business owner(s) and or service provider, if the aforementioned scenario, sounds all too frighteningly familiar.
If You’re Going To Insist On Being An Island You’re Definitely Stacking The Deck Against You!
Like me, let’s suppose, you’re sincerely interested, in growing your target audience, as quickly as you can, inexpensively and hassle free as possible, right? No doubt.
And let’s further state, recently, through no fault of your own, one of your more active social media accounts, has been temporarily shut down.Bummer right? For sure.
So now, when you create some of your problem solving content, you either temporarily and or permanently, have one less proven marketing/promotional outlet to share it on, correct?
And obviously, going forward, since you decided to be or become an island.This particular situation doesn’t exactly help propel your business or service forward, right? Not exactly.
However, what if, one or several of your main, non directly competing collaboration partners, just happens to have, an extremely impressive (DA) Domain Authority.
Plus, an extremely pro-active social media marketing presence. Like my bud Olivia Andres, the editor over at radar.io fame.
Or maybe your collaboration partners, are experts in the financial services marketing industry, like my collaboration partner Catherine Diaz of modelfa.com fame.
(They specialize in helping financial industry professionals expertly and consistently scale their practices, for a fraction of the traditional upfront cost or hassle.)
With The Right Type Of Customized Collaboration Partnerships You Can Rapidly Expand Your Reach And Long Term Profits!
Case in point. Do you also happen to know my bud Rachelle Tan of jscharting.com fame. Please see the screen shot image below, of an email message she sent me, regarding our ongoing blogging collaboration.
Since our arrangement is mutually beneficial. It definitely makes sense, for us to resource share, in some form or fashion.Don’t you agree? Absolutely.
How And Why Being An Island Is Not The Most Effective Business Expansion Strategy!
Just like radar.io, the charting experts also have an extremely pro-active social media presence. Meaning, our collaboration partnership, is mutually beneficial for both of us.Would you not agree?
You Can’t Expect To Scale Your Business Or Service To It’s Maximum Capacity Based Solely Off Your Own Efforts And Or Your Semi Limited Resources And Or Assets!
Even though this is just the tip of the collaboration possibility iceberg. Hopefully, it’s opened or is opening your marketing eyes, to what’s definitely possible, for you and I. Would you not agree?
Granted.It’s not a good idea, not to try and constantly develop, your own resources and or assets.The main point of this particular blog post.Is to try and demonstrate to you. While or even before you start trying to build your own resources.
You can and definitely should, start strategically tapping into and leveraging, the not fully maximized assets and or resources, both tangible and intangible assets or resources.
Of other, non directly competing vendors. Case in point. Please checkout the screen shot image just below. The link and image, is from a recent guest blog post I did, for my bud Jasmine Hewitt of lovelifelaughmotherhood.com fame.
Jasmine has a totally fabulous Mommy blog.But guess what? Some of these Mommies, aspire to be work at home, on or offline entrepreneurs. And or Mom-preneurs.
And my guest blog post, demonstrated one particular way, they can do so.
How And Why Becoming A Successful Entrepreneur Has Absolutely Nothing To Do With Your Education Level!
Each Connection And Power Collaboration Helps Boost Your Cred And reach Just A Little Bit More!
Just in case, it’s not not crystal clear. Both Jasmine and I, also follow each other on twitter. From there, we started our private conversations in the “message” section. And from there, I’m now receiving additional free exposure, on her extremely high ranking mommy theme based blog, which primarily targets the many issues, involving mother and parenthood etc.
And there’s a very good chance, at least 99% (or more!) of her steadily growing audience, had absolutely no idea whatsoever, who I was, prior to reading my guest blog post!
But now, they may not only initially visit my blog.But the odds are dramatically increased, of them returning and possibly joining my opt in email list.
And or ultimately, purchasing some time of consulting and ongoing paid consulting package from me. This is why, you and I, simply can’t afford to try and be an island!Don’t you agree?
Because consistently doing so, is definitely not the most effective business expansion strategy! Any questions?
Don’t Let Your Solo Ranger Mentality Stifle Or Cripple Your Potential Long Term Growth!
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please share this on your favorite social media sites or tweet this.Thanks!
And if you’re currently registered on Linkedin or twitter,and you’re serious about about doing some type of power networking.Let’s get connected asap!
Extremely important note:And if by chance, you happen to know any of the lesser known podcasters, who also target,small business owners,service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa!Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series,because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills. (No matter what your particular niche market is.) It’s a $97 dollar value and it’s free!
