So if you haven’t done so already. Without a doubt, you’ve most certainly thought about, becoming an entrepreneur, correct?
Absolutely. Because by an large. Individuals who aren’t the least bit interested in becoming one, simply don’t bother reading, these types of blogs or blog post, correct? Agreed.
So then, now the $64,000 dollar question, clearly becomes. Why should you seriously consider, becoming an entrepreneur?
For one thing. Doing so, almost immediately, helps shift your thinking. And your marketing perspective,(maybe) not at first. But gradually over time.
Slowly your mindset begins to shift towards, what truly is potentially possible for you. As you’re about to discover.
So How Or Why Does Becoming An Entrepreneur Makes Such A Difference!
Case in point. As some of you already know. Yours truly, has a 160 page, self published, how to text, which teaches ambitious, self starters, step by step.
How to -either- find, by doing old school research, at the public records, at the county court house in your particular area.
Or for the (one -two percent of you), who are far more advanced. You can literally create your own transactions from scratch, and then use, (properly fill out) the worksheet, which is supplied in your text book.
And fax them to a reputable institutional private lender, which specializes in purchasing, (investing) in these, privately held notes.
Or what insiders like to refer to as, private paper, (meaning) a debt instrument, held by an individual, not your typical bank or credit union.(Are you still with me?) Good.
Being An Entrepreneur Opens The Door Of Potentially Untapped Marketing Opportunities And Or Possibilities Really Wide!
So just like most of the aspiring entrepreneurs out there. And all of those to surely follow.
I or you could, merely attempt to go it all alone.
And try to market, promote and or even advertise the book or blank, all by my lonesome. And sadly, this is where, a staggering 98-99% of all aspiring entrepreneurs, will both start and end their entrepreneurial journey.
Meaning, the solo ranger marketing and or promotional approach. No matter which particular flavor they choose to pursue.It will ultimately fall flat.For any number of reasons.
On the other hand. Once you or I, begin, pro-actively pursuing the entrepreneurial, marketing possibilities.Previously closed doors of untapped marketing possibilities or untapped opportunities, start to open for you and I.
You Can And Definitely Should Create And Or Develop A Sales Funnel Which Leads To Perpetual Opportunities!
For example. My physical text, currently cost $15 dollars to produce. And it normally retails, when I sell/promote it on my own.
And or when I do joint venture (JV) revenue share arrangements, with the various, real estate investment clubs, all over over America.
However.Are you currently familiar with, some of these rather large corporations, who periodically tour one end of america to the other.
And they sponsor, these (all too ) common, free (on the front end) anyway, 90 -120 minute, introductory, lead magnet workshops.
And then, as you might expect, they typically monetize their attendees, with some big ticket, training courses and or 3-5 day boot camps on the back end etc. Sound familiar?
So What Types Of Creative Marketing Campaign Ideas Can You Think Of Which Might Help Boost You Or You JV Partners Sales?
Since these types of corporations, typically have, (as you might expect) a rather large, total lifetime value of a customer metric, somewhere in the neighborhood, of $497 – $10,000 dollars.
With an overall gross spread that large, they can easily afford, to mass produce my or your physical book.Or CD or or DVD training course etc. Right?
And offer it to the attendees of their live workshop events, in at least one of two creative promotional ways.
1.) First: Any time, they sponsor two or three day introductory work shop events. They can offer my book, along with other participating, non directly competing entrepreneurs free lead magnet goodies. (Bundle marketing 101.)
As powerful ethical bribes worth X! For the attendees dragging a friend with them, whose at least 18, back for either days two or three.
That one incredibly simple marketing strategy, will definitely cause, a percentage of the first day attendees, to definitely decide to attend, at least the very next day, in order to get their free gifts worth X! Don’t you agree?
When You Combine Pro-active Marketing Strategies With Being Or Becoming An Entrepreneur! You Tend To Really Like Your Overall Results!
Here’s the other way, they can potentially monetize your or my text.And or free lead magnet giveaway. They could also mention, every attendee, who brought a guest back with them, for days two or three.
Whose at least 18.These attendees can invest just $20 or X number of dollars, into a one day raffle. And the 1st grand prize winner, not only wins the all lead magnet goodies previously mentioned.Worth X BTW.
But they also, automatically qualify to win, an additional, $997 dollar, free digital course of their choice! Say what? This way, the sponsors of the event, can recapture some of their-(pretty much) fixed front end, advertising and or promotional cost.
Whose Says Being And Or Becoming An Entrepreneur Doesn’t Make Sense!
2.) Second: Here’s the other thing, the sponsors can potentially do, to help boost the sales, of your or my 160 page text. And or free lead magnet widget thingy.
Because they have extremely deep corporate pockets and some major corporate connections of their own. Right?
They could give them away, to major book publishers, and let the publishers, add your or my text, as free, (yours to keep, no matter what, mega bonuses worth X!)
Meaning,even if you decide to ask for your money back from the purchase of the book or what you originally purchased from the publisher.
Now, even though, up to this point, it hasn’t been made crystal clear, why you or I, are so willing to sell our book or thing, for it’s actual cost.
Please hold on. Because we’re rapidly coming to that.
Are You Starting To Smell The Long Term Marketing Potential Here?
The primary reason, in my particular case.Why I’m (currently) more than willing, to sell or barter my particular text, for it’s actual hard cost.
Is because of the potentially lucrative back end, income producing component built into it. Basically, for every qualified, privately held note, (aka) privately held mortgage and or trust deed/deed of trust, debt obligation.
They refer, to my connection,of extremely high end institutional investors. They and I, will revenue share 50/50, the final quote, they give to the private note holder.
You Can And Definitely Should Continuously Grow At Your Own Pace!
The difference or spread if you will. That difference will be shared 50/50. In essence, the “how to” text, teaches them how to become, a 100% commission only, bird dog-referral agents- for these institutional investors.
And this spread, on average, can typically be, anywhere from $350- $5,500 dollars. This is the common amounts, which can be split 50/50.
Although, truth told. The higher end mentioned, is a whole lot less likely to happen, very often, due to all of the legitimate competition.Which is always constantly growing.
In any event. Are you starting to better appreciate, how and why, being or becoming an entrepreneur, really does make a whole lot more sense? Say yes! Great. See you in just a little bit in part two.Okay?
Let The Fun Begin! Because You Definitely Deserve To Be Successful!
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business,
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Extremely important note:And if by chance, you happen to know any of the lesser known podcasters,who also target, small business owners,service providers or aspiring startups
entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa!Thanks!
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