How And Where The Ultimate Insiders Get 250% More Marketing Leverage For Pennies On The Dollar!
(And How You Can Too!)
Entrepreneur, have you ever wondered out loud, how the (so called) ultimate insiders consistently get or generate (at least) 250% more bank account filling marketing leverage, than everybody else? And often do it, literally for pennies on the dollar? If so, this particular post was created and id specifically dedicated to you!
How The Ultimate Insiders Consistently Generate At Least 250% More Bank Account Filling Marketing Leverage!
And How You Can Too! (Even If You’re Just Starting Out And You’re Not Exactly A Household Name Yet!)
The first thing the ultimate insiders do, that at least 97% of their major competitors don’t is, they leverage powerful business assests that they already have access to!
Case in point: they often leverage (for maximum) short and long term profit, their existing B2B (business to business) inner circle network of contacts, as well as their existing customer/client base of contacts as well.
And -typically- the net result is, they get far greater results than their major competitors do, and generally do it for a whole lot less as well!
Strictly for conceptual marketing illustrative purposes only, let’s say that you run two fairly successful local retail jewelry outlets. Which means you’re probably used to shelling out big bucks for outrageously expensive traditional advertising mediums, such as local radio, TV and newspaper ads etc.
And your typical cost per lead, could easily run as high as $175-$475 per lead or more!
But since your typical “total lifetime customer value” figure easily hovers around $15K, it more than justifies your cost per lead.So it only makes sense that you’d be out front, when it comes to implementing cutting edge marketing strategies and tactics.
How And Where To Consistently Generate Marketing Leverage For Pennies On The Dollar!
Let’s quickly introduce the other four players and see how you (the ultimate insider), which in this particular case, is the local jeweler, is able to consistently generate some serious long term bank account filling marketing leverage.
And they are: 1.) A local photographer, that just happens to specialize in Wedding photography. 2.) A local Bakery. 3.) A local Wedding planner. 4.) And a local floral shop.
What if the savvy local jeweler (so that would be you!) decides to target the “recently engaged” niche. Because as soon they “announce” and the bride to be starts proudly showing off her brand spanking new engagement ring!
They’ll need those other small business owners products and services as well! So in order to build a really responsive list of future customers to be. The jeweler decides to create a really big sign and place it in the middle of their store(s).
And the sign simply says “Free Drawing!” And it goes on to say, if you’re planning on getting engaged, enter this free drawing for a chance to win a fabulous $5,000 dollar engagement ring package! That includes an additional $500 dollars worth of free announcements in at least two major local newspapers and or specialty magazines to boot! And be mention on your Facebook fan page!
Here’s the point, let’s say you run your promotion for at least six months and you whined up with 150 couples names.
It shouldn’t be too hard to demonstrate to the other four probably) not as marketing savvy small business owners, to (if nothing else), rent those names from you at just $10 dollars per lead!
Because whatever they’re currently doing to successfully lead generate, (if they even know how to effectively lead generate at all), they probably can’t do it for just a measly$10 dollars per lead!
Which means, for just $1,500 dollars, they can have unlimited access to the entire list! As opposed to buying some list brokers “compiled list”, that they can only use once!
But more importantly, did you notice what just took place here! The other four other (less savvy marketers), just invested $1,500 apiece, for a grand total of $6,000 dollars! ($1,500 ea. x four =$6,000 dollars.)
your promotion grossed $6,000 dollars, and you’re giving away an “engagement ring” package that includes a $5,000 dollar ring, plus an additional $500 dollars of free announcements!
And of course, even though your little promotion cost you virtually nothing! If you actually charged them just $20 dollars per lead, then you would have doubled you gross amount to $12,000 dollars! (150 leads at $20 ea. x four other marketers =$12,000 dollars.)
Power List Building 101 Can Lead To Some Serious marketing Leverage!
Entrepreneur, don’t ever forget, that list that you created, is an extremely valuable asset! You can endorse those other previously mentioned small business owners products or services to your list, for a percentage of (either) the front or back end profits! The choice is yours.
Or you can simply start lining up ton of local non compete local small business owners and just sell (periodically) sell them your ever growing list, at so much per lead! get creative already! Because no matter how you slice it, you’ll be creating some serious long term (bank account filling) marketing leverage! Don’ you agree?
Please list at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Digg or tweet this. Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by at least 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
It’s a $97 dollar value and it’s free!
