Hopefully you do or you’re finally starting to appreciate and realize. There are most definitely some simple ways to market your business or service.
Which don’t require extremely deep pockets. Of course once you and I or your major competitors validate any type of market tested advertising, marketing or promotional strategy of some kind.
Then having money or credit to invest clearly makes sense. Because scaling becomes far more likely. Until then, you have to be just a tad more strategic and systematic than most of your major competitors.
Because there just isn’t much point trying to go head to head with your better financed competitors, right? Besides, more than likely they’re targeting an entirely different segment of the overall market than your start up or fairly new business or service anyway, right?
Successfully Growing A Small Business Or Service Just Got Easier! (Provided Your Open To The Creative Marketing Possibilities!)
Okay, let’s be sure you’re not attempting to advertise, market or promote as if the size of your current budget allocation doesn’t matter. Suppose you’re just starting out.
And you’re not quite a certified advertising, marketing or promotional genius just yet. (But who knows what the future holds. 😀 )
Anyway, since you’re primarily competing with other smaller, less established profit seeking competitors in your immediate local area, right?
And the vast majority of them probably don’t have any type of potentially expensive, traditional website yet. And if you too don’t currently have one either just yet.
Try not to go all in on one of those fancy, rather traditional pricey websites just yet. (There’ll be plenty of time for that, hopefully in the not so distant future. 😀 )
The reason being, you definitely don’t want a plain static, brochure type of website. Especially if you’re not gonna have a blog component to your site.
And to begin with anyway. You don’t plan on consistently creating any laser targeted blog content to attract your audience.
Periodically Creating Laser Targeted Blog Content Definitely makes Sense! (If You Have The Time Or Money To Consistently Invest In The Activity!)
Let’s be clear. More than likely. If you’re just starting out. You probably don’t have the time, the money, nor the interest in consistently publishing content on your blog component of your traditional website.
But it’s definitely more to it than just periodically publishing content (If you want at least some of your content to consistently rank on the 1st or 2nd page of Google. Or any of the other major search engines. For the particular keyword terms you’re trying to consistently rank for.
The entire on or off page SEO (Search Engine Optimization) process is an entirely different allocation of resources. And you’ll definitely already have more than enough on your plate, correct?
But unlike the vast majority of your smaller local competitors. They probably won’t be eager to initially invest $5 – $8K (or more!) For a traditional, state of the art, static – brochure type of corporate style website.
Which they still have to figure out “how to” consistently drive laser targeted traffic to. So they’ll probably put have a state of the art website being built, temporarily on hold.
You Can And Definitely Should Leverage The Internet In As Many Practical Ways As Possible!
This being the case. Here’s a potentially profitable, proven alternative. Which allows you or your major competitors to strategically expand your overall reach to your specific target audience. For literally pennies on the dollar.
Take a look the sample landing page, created specifically for a smaller, start up type of local/service provider entrepreneur. Who specializes in both laying hardwood floors and professionally staining them as well.
(Just to give you a heads up: The feature image header for this particular post. It’s the top of the sample landing page. 😀 Click the above link to see the entire page.)
Now in order to inexpensively take this proven marketing strategy to the very next level or two. It definitely makes sense. (If you’re serious about inexpensively out promoting your local major competitors.)
It Definitely Won’t Hurt To Inexpensively Take Your Business Or Service To The Very Next Level Or Two!
Because even though these non traditional one page websites will definitely work. (And it’s definitely better to at least have one than not. but even your smaller, local major competitors can also pay an expert source to create a non traditional, one page, landing page too. 😀
So it definitely makes sense to inexpensively take things to the very next level or two, right?)
But purchasing a traditional domain name for an investment of just an additional $15 – $20 dollars per year. Preferably one with either a dot com or dot net ending/suffix.
Now you or your major competitors can list your traditional domain name on take your choice. Your direct response type of business card.
Your flyers. In your email messages. Of course on your social media posts. In your ebooks, PDF’s (Portable Document Files) etc. Look at the additional free marketing exposure and reach you or your major competitors can potentially create.
Are you starting to appreciate the different, potentially profitable, inexpensive ways to market your business or service? For literally pennies on the dollar.
You Can Definitely Be Or Become Competitive Without Having Extremely Deep Pockets!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters, (or radio show host) who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
(And be sure you head over to Spotify.com and setup your free account. This way you can listen to my podcast “The Marketing Minute” and leave me a greatly appreciated 5 star review. Provided you honestly feel it warrants it. Thanks!)
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
(And speaking of you consistently generating some type of reliable passive income. This may just be what you need right now. Click the link to “discover” the real secret of the ultimate insiders.)
And be sure you grab your explosive free 22 step small business marketing mastery kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less. (Provided you’ll consistently implement as instructed.)
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.