How A Nagging Local Recession Can Actually Help Grow Your Retail Jewelry Business!

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How A Nagging Local Recession Can Actually Help Grow Your Retail Jewelry Business!

So in order to generate some brand new, first time customers and or clients, you’re either going, to spend a ton of money, on some outrageously expensive, traditional advertising methods and or mediums, correct?

And or you’re going to start proactively marketing your small business and or service, correct?

Otherwise it’s going to take an awful lot of money,(which you may not actually have),in order to pro-actively advertise and or promote your retail jewelry business, using outrageously expensive, traditional methods.

And if your small business, isn’t quite in the position, to constantly run, massively expensive, traditional marketing and or promotional campaigns, via local prime time radio and or TV ads etc.

Then you definitely need some type of proven marketing leverage, which consistently stretches and maximizes your ad/promotional dollars, correct?

If so (entrepreneur), the following blog post was written specifically for you.

So Are You Ready To Discover How A Nagging Local Recession Can Actually Help You Better Market And Or promote Your Retail Jewelry Business?

So for this particular hypothetical marketing example. Let’s say you currently run, a successful, (single location), retail jewelry business.

However, (truth told), you absolutely, (at least), not right now, cannot afford to aggressively compete, head to head, with some of your local major competitors.Right?

Primarily because currently, your current ad budget, simply will not allow you, to consistently spend upwards of $30,000- $40,000 dollars per month, creating brand new first time customers.

Who truth told, typically cost your business, about $350 -$525 dollars per semi qualified lead! Ouch! Exactly.

Whose Says Your Semi Resourced Challenged Small Business And Or Service Can’t Effectively Compete With The Major players In Your Local Market!

However, since your current advertising/promotional budget, does allow you to easily spend, anywhere from $15,000 – $25,000 dollars a month on strategically getting the word out.

Here’s what you decide to do, as an initial way, of generating, some low cost, high powered, bank account filling marketing leverage.

One extremely balmy Saturday afternoon, as you and your spouse/ business partner attend the annual summer fair in the local park.

You notice a rather long line of primarily local women, (who of course), make up the vast majority, of your ideal customer base. Right? 😀

And they’re eagerly waiting to get in to see, an incredibly popular, local Tarot card reader. Say what? That’s correct?

So you tell your spouse, to wait, while you too, stand in line to see this pro. But for completely different reasons of course. 😀

Just Keep Your Marketing Eyes And Ears Wide Open Entrepreneur And You’ll Soon Discover Some Previously Untapped Ways Of Effectively Utilizing Some Bank Account Filling Lead Generation Strategies And Or Tactics!

Once your turn finally arrives, to see this incredibly popular professional. You completely surprise her, by paying for your session, even though you’re far more interested in doing some extremely critical market research about her business.

In the course of your paid session, you discover she primarily works the various summer shows, like the one she has a booth in.

And she periodically runs local ads in the different throwaway guides. And works out of her little shop, on not exactly a high traffic side street in town. 😀

You ask, if she’d like to inexpensively increase her long term gross profits, using the Internet. Without needing a state of the art WordPress website and or blog?

And not having to acquire anymore techie skills,than she currently has! Say what?  😀 Of course she’s all in!

Entrepreneur Potential Strategic Alliances Are All Around You! (Just Have To Be Mentally Open To Spotting Them!)

So you explain to her, a percentage of her current and future customer base, is also your ideal customer as well.

And since, your ideal customer, whose also primarily female. And they have a total lifetime customer value metric,of somewhere between $6,500- $13,000 dollars.

Over the next five to seven year period. And you currently spend, anywhere from a low of $15,000 – $25,000 dollars a month, on outrageously expensive, traditional advertising and or promotional campaigns.

You carefully explain, here’s how the two of you, can strategically joint venture (JV) together, and both win, while both save a ton of money in the process. Of course the profit seeking tarot card reader, can’t wait to see, what you ultimately have in mind! 😀

Here’s Where And How Your resourced Challenged Small Business Can Start To Consistently Generate Some Bank Account Filling Marketing Leverage!

Both you and the tarot card reader agree. In general, once any type of nagging local recession hits.

Most of the tarot card readers major competitors, typically cut back on their traditional advertisements.

Now with the financial muscle of the jeweler behind the tarot card reader. She can do the exact opposite. Say what? Going forward.

The retail jewelry business owner, will gladly pay for, various quarter page ads, in various, local throwaway guides.  Aggressively promoting the tarot card readers business, using, a lead capture page address, provided by an extremely reputable paid email service provider.

Don’t Over Complicate The Building Of Your Initial Sales Funnel!

Whom the retail jeweler will enthusiastically pay for!Huh?  😀 And after  little strategic A/B split testing of initially smaller display type ads and or flyers.

Then they will strategically upgrade to the larger quarter page advertisements.

Both the jeweler and the tarot card reader, will know which winning ad copy, to roll out big time.

Why Not Start Generating Some Bank Account Filling Marketing Leverage Even During A Nagging Local Recession?

Case in point. Ladies & gentlemen, (please) have a look, at the sample capture page just below. If was made, in all of 20 minutes using the basic editor, of my paid email service provider of choice.

(Strictly for the sake of illustration purposes only!)

Let’s say, after a few strategic A/B split test. The copy of this particular lead capture page, out pulls the other copy significantly.

 Effective Marketing Leverage Strategies And Or tactics Will Definitely Move Your Semi Cash Strapped Small Business And Or Service Forward!

So now that you’ve inexpensively tested and discovered, which extremely targeted copy definitely pulls best.You (meaning the jeweler) start paying to run the ad, for the tarot card reader.(And or for whomever your particular JV partner is.)

In other words. Now local women, will open the various local throwaway guides, and see a market tested ad. Which promotes the tarot card readers free monthly drawing! 😀

A Proven Marketing Funnel Definitely Puts You In Control!

Needless to say, (entrepreneur), you should definitely at least, have some reasonable idea, of what’s coming next! Correct? 😀

In both the interest of time and space. You’ll discover how, a nagging local recession can definitely help build your retail jewelry business in part two. Okay? Great. See you in just a little bit!

P.S.Now as is customary during this part of our show.

Please share your extremely valuable comments (in the comments section below) that you can

apply to your business, product or service in the next 30 days or less!

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