Proven direct response marketing strategies equals long term profits!
Because The Pricey Madison Avenue Advertising Approach Will Drain Your Bank Account And Ultimately Bankrupt Your Company….
As you continue to study and (ultimately) master proven basic marketing
principles.
And start to routinely create positive results, (which means) that your
advertising/marketing efforts actually starts to payoff. It will definitely start to become obvious, why you definitely need to be utilizing, (as often as possible), some bank account filling, direct response marketing strategies and or tactics.
You Should Avoid The Big Time Image Advertising Marketing Methods That Madison Avenue Executives Advocates Like The Plaque!
Once you start consistently using proven direct response marketing strategies and your advertising results are, (on average) 450% better.
You’ll no longer see the need, for the typical, (and outrageously) expensive “image ad” stuff, which the big time Madison Avenue Ad Agencies are notorious for creating and heavily promoting.
While their advertising strategies may do something for your company’s image, ( not much) it will almost certainly continuously drain your bottom line!
And for that reason a staggering 99% of all cash starved, struggling small business owners and or service providers should avoid it (at all costs), just like the plague!
Or you will surely be headed to bankruptcy. Right along with your carefully crafted image!
Your Typical Glitzy Madison Avenue Ad Agency Marketing Strategies Are Financial Suicide For The Average Cash Starved Small Business Owner!
Primarily because (for the most part), their advertising methods are simply unaccountable!
Their outrageously expensive ads, (far too often) merely make bland statements. They just get in your face (over and over),and attempt to be “funny” or entertaining.
They supposedly help build your companies image in the public’s mind, but neither being funny or entertaining pays your bills does it? Nope.
Q.) If you had an employee and they never had to account for either their salary or their hourly wage, would you simply allow them to keep cashing a paycheck? No way, Right?
You Simply Have To Advertise Your Business For Maximum Profits!
Well then, how come you (don’t) or won’t apply the exact same standard to your big time ad agency?
They simply want you to keep writing checks for their services, meanwhile where’s the payoff from their advertising methods?
They constantly remind you that it takes time, (meaning) a ton of money to build company brand recognition.
So you keep throwing what little cash resources you have, at (way too expensive) for the typical cash strapped small business owner, traditional advertising mediums, like local or national radio, television and or outrageously expensive display & yellow page ads.
And It Doesn’t Matter Whether You’re Advertising A New Business Or Service!
Your costs keep mounting up, yet you consistently receive little to no bankable results. Enough already.
The type of glitzy “image advertising” that the Madison Avenue types, (and far too many others) in the multi billion dollar ad agency arena specialize in, is not the type of cost effective and laser targeted advertising, the typical cash starved small business owner and or service provider should be using.
Hint: Their advertising methods were never created to be accountable!
That’s the main reason why you must avoid the type of advertising methods that some insider’s like to affectionately refer to as “Tombstone Advertising” because as sure as you apply it to your business, it’s bound to kill your profit margin!
Unless You Have Deep Corporate Pockets…. You Wanna Avoid The Madison Avenue Approach….
Let the Radio Shacks and the Apple Bees of this world use the incredibly expensive and highly un targeted spray & pray approach to advertising and waste a ton of money in the process.
Direct Response Marketing is accountable, the glitzy ‘image advertising” is not! Direct Response advertising compels your ideal prospects to not only pre qualify themselves, but it induces them ( by including a powerful call to action) to respond to your advertisement message now!
For example; suppose you have expertise in sophisticated Real Estate financing instruments. (Not a bad skill to have nowadays.)
Such as the semi controversial “Short Sales” or purchasing via “Lease with Options” methods etc.
And you’re very adept at explaining the complexities of sub prime mortgage loan instruments and you specialize in the dreaded Adjustable Rate Mortgages aka (ARM’s.)
And with all the talk and concern about the inevitable foreclosures and troubled home loans in the news these days; you capitalize on it by sharing your proven expertise.
In Order For Your Cash Starved Small Business To Effectively Compete On Or Offline In A Extremely Over Crowded Marketplace… (You Must Immediately Start Using Low Cost High Powered Direct Response Marketing!)
By creating a free ‘how to’ lead generating special report, (or perhaps) a powerful free offline 90 minute Introductory workshop, or a free online webinar series.
Do you think anyone suffering from these various financial issues would be interested in learning more?
For example: Suppose you were reading one of the various free “For Sale By Owner” publications, and you saw the following Direct Response advertising type of ad.
Proven Direct Response Marketing Tips- Part Two
An Explosive Free 39: 47 Second DVD Finally Reveals “How Not To Be A Victim Of An Adjustable Rate Mortgage Loan!” (Even If You Can’t Afford Your New Payments!)
Introducing Five Simple Ways To Avoid Losing Your Home Now! ( Find Out What The Bargaining Hunting Real Estate Investors Definitely Don’t Want You To Know!)
Call 1-800-355-6789 for your powerful free copy today! ( Hurry! This is an extremely limited time offer!)
Q. If you had concerns regarding these issues, would you want to know more? Especially if the information were free.
Now contrast that approach to the typical glitzy ‘image advertising’ where the ad doesn’t offer any type of accountability!
Image ads (aka) institutional ads, far too often just make bland uninspiring statements! They don’t compel your ideal prospect to respond to your marketing message now.
Direct Response Marketing Techniques Are Accountable! (Outrageously Expensive Image Advertising Is Not!)
No instead, ( as mentioned previously) it seeks (at your expense) to be funny or entertaining, anything but accountable!
Hopefully you can now appreciate the major differences between the two approaches. One just drains your bottom line because it tries to be all things to all prospects. ( A huge mistake.) Because all you’ll whined up with is being nothing to anyone!
And boy is image advertising outrageously expensive. Proven Direct Response Marketing on the other hand, zeroes in on your best prospects and compels them to pre -qualify themselves.
Simply by responding to your offer, by requesting your free lead generating information now! Super list building 101 at it’s best.
Using Powerful Client Centered Main Power Headlines And Specific Calls To Action In Your Copy Will Attract Your Best Prospects To You Like A Magnet!
And of course if you’re marketing online, you will be sending your leads (web visitors ) to your best market tested lead capture page.
In Conclusion:
In order for you to really take advantage of the web and succeed long term. You need to understand the psychology of the web.
Just like people quickly skim the offline yellow pages, your online web browser initially goes online, desperately seeking solutions/answers to their most pressing needs and or concerns.
Successfully Advertising A New Business Or Service Is More About Your Ultimate Goals than How Much Money You Have In Your Budget!
So they are not initially looking to be sold! Meaning- unlike 98% of your clueless competitors. Do not make the long term profit repelling mistake of sending your first time visitor, (a glorified blind first date), directly to your sales page.
Because they’re not in the buying mode just yet. Instead the savvy marketer, (so that means you) reverts to the Texas two step marketing approach.
Effective Direct Response Marketing Methods Compel An Immediate Response From Your Most Qualified Prospects! ( And Doesn’t Try To Be All Things To All Prospects!)
Meaning- first you satisfy your ideal prospects curiosity by supplying them, (initially) with some powerful (long term), credibility establishing, free problem solving information.
This accomplishes two main things.
1.) It helps to distant you from your would be competitors who are strictly trying to get to the Benjamin’s! 😀
2.) It helps position you as one of the top go to experts within your respective niche ,and both your ideal prospects and other long term potential JV (Joint Venture) partners will seek out your advice and opinions as well.
Diligently Applying Some Proven Direct Marketing Strategies Will Dramatically Lower Your Upfront Costs!
This will help dramatically lower your traditional, long term upfront marketing costs, because of you having to heavily advertise in order to create new business.
Instead you can begin writing highly effective free lead generating articles and blog posts, that (in time), will get syndicated all over the web. Translated- powerful free marketing leverage.
And your live (offline) workshops can have portions of it uploaded to the web and drive tons of highly targeted free traffic to your lead capture page (or your blog with its opt in box) as well.
And this where Direct Response Marketing can and will fill this need perfectly.
It allows you to take advantage of your ideal prospects natural momentum and offers your prospect (on or offline) a fair exchange. Their contact information in exchange for your powerful free how to problem solving information.
Building Your Database Will Definitely Help You Consistently Make More Money!
They join your opt in email/mobile marketing list, and now you both inexpensively and systematically follow up with them long term, (preferably) by email for peanuts.
As opposed to constantly having to pay full retail for your prospects, by using expensive hit and miss, (spray & pray) institutional ads of some type.
And as your list of highly targeted prospects grows, so too will both your long term front and back end income, and long term JV potential. Don’t you agree?
Just be sure that your highly targeted free ‘how to’ lead generation information product addresses, (one or more) of their main issues or concerns, and that its at least 90% problem solving content and not sales hype!
Otherwise you’re just wasting your time and money, plus you’ll turn them off permanently!
The Best Way To Advertise Your Best Is By Becoming A Solution Provider Of Some Kind!
You follow these seven simple, proven marketing ploys, and within the next 90 days or less, your marketing results will be good enough, that you’ll no longer need to rely on the Madison Avenue types ever again! Guaranteed!
So make sure, you’re constantly utilizing, some form of direct response marketing strategies and or tactics, and you’ll definitely become more efficient and profitable.
As always, if you got any value out of these posts, please Google Plus or tweet this. Thanks!
Be sure you grab your explosive free 22 step small business marketing idea kit series. It’s a $ dollar value and it’s free!
