Hopefully you’re not making this major marketing mistake are you?
(If So You’re Leaving A Staggering 50% Or More Of Your Long Term Profits On The Table!)
If there was one major marketing mistake (that if corrected), it would have an immediate impact on your cash starved struggling small business, product and or service, then this one particular (mega proven) marketing strategy, would have to be on your short list.
Because without a doubt, it’s one of the main reasons that:
A.) It’s one of the main reasons that a staggering 97% or more of all online newbie marketers struggle and eventually fail!
B.) Why you’re business,product or service, is nowhere near as successful and cash flow rich as it could and should be!
On the hand, once you master this basic marketing fundamental, a whole new world of very real possibilities, open up to you.
Constantly Making This One Major Marketing Mistake Is Costing You Big time!
(In So Many Ways!)
And just what is this long term major profit drainer that’s systematically causing your business and long term to profits to suffer big time? It’s failure to have (or create) a viable back end sales/marketing funnel to your business, product or service.
In fact, in at least 97% of the cases studies, you’ll discover that practically every beginning online newbie marketer that ultimately failed, they ran out of upfront money, because they simply spent more on advertising and promoting, and what few sales (if any) that they made, simply didn’t cover their upfront out of pocket expenses.
So they couldn’t sustain themselves long enough to eventually earn (or generate) some type of profit.
Actually, if you’ll take the time to notice, a staggering 97% (or more) of all the successful online marketers and or online companies that annually gross six figures per year or more.
They’re more than happy to merely break eve (dead even) on the front end of their initial sales funnel, as long as they can successfully identify a first time paying customer and or client.
And (of course) one of the main reasons, they are more than happy to break even on the front end (and or) experience a temporary slight loss on front end, is because they’ve developed an incredibly profitable long term back end sales funnel.
And it’s more than worth it to them to sell a digital information (and or) audio product, that normally retails for $37 dollars, sell for just $7 dollars and let one of their valued affiliates keep 90-100% of the sale!
(It really gets down to you having a concrete understanding of the total lifetime customer value calculation. And how to strategically use to out promote your major competitors, and to make more money as you do so.)
Correct This Major Marketing Mistake And There Is A Very Good Chance Your Business Will Survive Beyond The First 60 Months!
(Keep Doing It And You’ll Probably Whined Up Just Another Statistic In The Failed Business Category!)
You see, those savvy entrepreneurs that routinely sell that initial $27-$67 dollar digital info product for just $7-$17 dollars.
And allow their affiliates to keep anywhere from 90 – 100% of the commission on that first sale. They just dramatically slashed their traditional upfront out pocket advertising/promotional costs, by as much as 75-90%!
And because they’ve already studied their numbers very carefully, they realize that (over time) they will net the following four forms of perpetual long term profits!
1.) First, they keep anywhere from 50-80% of every subsequent sale that long term repeat customer or client makes!
2.) Next, they may eventually get the perpetual long term benefits of any and all future testimonials, that particular influential customer, organization and client may provide! Think about this one incredibly powerful benefit for just a moment!
They allow their affiliates to earn anywhere from 80-100% of that first initial sale, which identifies a brand new first time paying customer and or client, and they net all of their future bank account filling testimonials! Do the math and see if that one powerful technique makes financial sense!
3.) They also get to sell more expensive products and services that may cost anywhere from $297 dollars all the way up to a personalized coaching/mentoring/ mastermind marketing program that costs as much as$25,000 dollars per person per year!
And they’ll keep anywhere from 80-100% of the profits on these and other upsell programs and services.
4.) And finally.. they will be systematically creating an extremely valuable list of hot buyers that that can periodically market to and survey in order to pin point what their exact need are!
And begin to create customized products and services that meet and exceed those needs!
And all that and a whole lot more is readily available to you my friend, once you develop your all powerful back end sales funnel! But first, you have to avoid making that major marketing mistake! Which is not having a back end sales funnel o your business, product or service to begin with!
List at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Digg or tweet this. Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by at least 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
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