(Especially Over The Long Term!)
Clearly there are a lot of potentially viable promotional strategies to at least test, right? There’s one particular marketing strategy which is evergreen.
And it’s extremely flexible. You can add adjustments or extensions both in front of or behind it. And the more creative you and your major competitors are. The more possibilities can and will be discovered. Don’t you agree?
So Let’s Delve Into Some Potentially Profitable Marketing Possibilities!
First of all this particular marketing strategy. Is being used strictly for hypothetical marketing illustration purposes only. Think about some of the most popular modular homes currently on the market.
Let’s say you’re either the sole or co- owner of a popular, non franchised retail furniture store. And both you and your major competitors are used to routinely spending anywhere from 40- $75K per month on outrageously expensive. Outrageously expensive, traditional ad campaigns.
(And typically even more during the year end holiday rush. 😎 So imagine if they do a potentially profitable Joint Venture (JV) arrangement.
With a reputable company. Which sells modular or even upscale mobile homes. The non franchised retail furniture store owner. Could actually strategically A/B split test at least two front end approaches.
First they could simply buy one of the closeout inventory modular homes from one of the areas most successful brokerages.
Developing Effective Lead Magnets Is Definitely A Major Move In The Right Direction!
Quickly picking up from the previous paragraph. They could them offer it in a quarterly free drawing. Where once every quarter. The locals get a chance to enter. To not only win a really nice, state of the art modular home. (But get this additional positive word of mouth and mouse marketing twist. 😀 )
The extremely marketing savvy retail furniture store owner(s.) Will also thrown in $15K or X in furniture. In order to furnish it too. Of course is the typical perceived retail value.
But the retailers actual hard cost will be half or less. Now every entrant who joins the retailers opt in email list. In order to enter the quarterly free drawing.
The 1st grand prize winner(s.) Not only win an incredibly nice, state of the art modular home. But they also X thousands of dollars worth of furniture to with it. 😀
Now You Or Your Major Competitors Keep Your Marketing Momentum Going!
You know this will cause a ton of positive social media buzz, correct? And the retailers savvy enough to at least test a combination marketing strategy such as this.
Will be systematically building building a huge opt in email list, correct? That’s the relatively dry straight forward strategy. The retail furniture concern. Could also let the modular home brokerage,
Have a quarterly free drawing. Where the 1st grand prize winner. Wins the home. And the retail furniture store owner(s) provide $10,000 or X in discontinued furniture.
Again their actual hard cost being half. Both JV (Joint Venture) partners agree to owning joint custody of the leads.
Just think about the long term follow up marketing possibilities. The main point being. Do you see how and why it makes sense? To at least A/B split test a proven marketing strategy. Say yes! 😀
Just Don’t Forget To Keep Applying The Proven Marketing Fundamentals!
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