Entrepreneur hopefully as you vividly recall from part one of this ongoing series. Mega influencer-r Tony Robbins and his expert team of experienced marketers recently held a major live online event.
And a staggering one million aspiring entrepreneurs participated in it. (And surely this live virtual event stretched modern technology to its current upper limits.)
And on top of this he and his team grossed at least one billion dollars in a single 24 hour period. Say what? Exactly. So needless to say Tony and his brilliant team of expert marketers.
Are more than qualified to teach you and I a thing or two about profitably implementing some successful marketing strategies or tactics. Would you not agree? Great.
Because the remainder of this post will attempt to point at least four or five more hypothetical, previously untapped mini profit centers. And “who” knows maybe at least one or more of these hypothetical marketing opportunities can and will spark your marketing creativity.
Here’s An Incredibly Small Sample Of How Really Good Marketing Strategies For Small Businesses Can And Definitely Should Be Leveraged!
Case in point. As you also recall from part one Russell Brunson, co creator of the now famous Clickfunnels software. See a sample screen shot of the software-s capability below. (Not an affiliate link on any kind BTW.)
Okay So You Or Your Major Competitors Have Built An Incredibly Valuable Asset! (Now What?)
So once again. Let’s say Tony approaches Russell and his expert funnel building team. And gets Russell to offer Tony’s audience the following extremely time sensitive offer.
Instead of paying the current top end retail rate of $297 dollars per month for full access to Russell’s totally awesome software. Tony successfully negotiates an incredibly special price of just $77 dollars per month for the next 24 or X number of months.
And Russel grosses $57 dollars per month and Tony grosses the remaining $20 dollars a month for the next 24 or X number of months. And let’s say a cool 2.5% of Tony’s one million virtual attendees take advantage of Russell-s extremely time sensitive offer.
Two and a half percent of one million equals 25,000 brand new customers temporarily paying Russell $57 dollars per month. And after their 24 month (two year window) or extended trial period ends.
They can either upgrade to the normal $297 dollars a month price. Or whatever the current monthly price happens to be at the time their special trial price ends. However, one of the main reasons Russell or any of Tony’s other top JV (Joint Venture ) or top cross promotional partners leap at the chance to offer Tony or any of the other top JV partners special pricing.
Entrepreneur Don’t Ever Or Stop Ignoring The Long Term Profit Generating Potential Of Your Business Or Services Back End Income Generating Potential!
Russel knows only too well. Out of the 25,000 brand new customers paying the incredibly low price to access his flagship software. More than likely anywhere from one or two percent them will definitely want to upgrade to either his $5,000, $25,000 or $100,000 dollar a year advanced coaching programs.
So lets say one percent of the 25,000 customers upgrade to his $25,000 dollar a year advanced coaching program. And since these men & women are Tony’s original customers.
For an extremely limited time Russell allows them to upgrade to his $25,000 dollar a year coaching program. But they save 20% and only have to pay $20,000 dollars a year.
And at least three of the 25,000 customers upgrade to Russell-s $50,000 dollar a year advanced, one on one coaching program. So let’s quickly do the math on the back end of Russell-s sales funnel. First of all 25,000 of Tony’s live attendees are temporarily paying Russell $57 dollars a month, remember?
Are You Starting To Better Appreciate How Each Potentially Profitable Previously Untapped Opportunity Builds On The Other?
(25,000 x $57 dollars a month = an additional $1,425,000 dollars a month in gross profits. Say what? And Tony grosses an additional $20 dollars a month times 25,000 customers.
That’s his monthly JV revenue take. (And keep in mine once those 25,000 or X number of customers upgrade to a higher monthly rate. Tony will gross 25% of that amount too.)
And one percent of 25,000 equals 250 individuals who upgrade to Russell-s $25,000 dollars a year advanced, one on one coaching program. So he grosses an additional $6,250,000 dollars a year. (You go cat.)
Plus an additional five people upgrade to his $50,000 dollars a year advanced, one on one coaching program.
Don’t Under Estimate What The Proven Marketing Or Promotional Fundamentals can and will do to or for your bottom line.
But Russell being the extremely savvy marketer, both he and his expert team are. Russell makes the following exclusive and extremely time sensitive offer to all of the 25,000 customers currently paying just $77 dollars a month to access his Clickfunnels software.
Three months, (90 days) before their extended 24 month trial period officially ends. Russell-s team offers them for an extremely limited time to upgrade.
But instead of paying the current full retail rate of $297 dollars per month. They upgrade before their trial period ends and they’re automatically grandfathered in at just $197 dollars a month. But get this.
All of Russell- customers who either upgraded to his $25,000 dollar or $50,000 dollar a year advanced coaching programs. They now get their high end Clickfunnel accounts for free. Say what?
And his $50,000 dollar a year advanced coaching clients. They automatically get their state of the art WordPress websites or blogs mentioned, on Russel-s blog. They also get routinely mentioned on his podcast.
And they also get mentioned in his opt in email messages to his 1.5 million email subscribers. (Or whatever his current total turns out to be.)
In any event. Can you now better appreciate “what” mega influencer-r Tony Robbins and company can definitely teach you and I about implementing successful marketing strategies and tactics? Say yes.
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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