(To Some Degree Or Another!)
Clearly you enjoy blogging on some level or another, correct? (For the record me too. 😀 ) But I have to ask you entrepreneur. If you have a self hosted blog of some kind. (WordPress or otherwise.) How often do you publish content to it?
And if you don’t publish too frequently. Why not? Because there are at least three proven ways your authentic blogging content strategy can equal some form of success.
(Just depending on “what” your particular definition of success is.) Hopefully you devote some of your irreplaceable time developing your own authentic content. And not just investing your leisure time reading others.
Are you ready to “discover” at least three ways you or your major competitors can benefit long term, from strategic blogging?
So Let’s Talk About Your Digital Marketing Benefits!
Hopefully you have your very own online hub. A place where your target audience is welcome to come. (As often as they like BTW. ) And get a chance to learn more about you, your products and services. And you and I and or your major competitors get a chance to demonstrate your/our particular expertise.
Because on most of the other online platforms. You and I are not 100% in control. Have you also noticed this undeniable fact? You/we have no control over “how” the social media platforms will react or respond to our content, correct?
Or maybe your paid ad campaigns are performing fairly well. Then suddenly without warning. Your accounts get temporarily or permanently shutdown. (It happens far more frequently than some of the most popular gurus would have you believe. 😎
And when they do permanently shut your/our accounts down. Entrepreneur where does that leave you/us? You’re/we’re basically starting over from scratch.
All of your/our extremely hard work and laser focus building on someone else’s platform. Is pretty much wasted. Clearly this is not the long term outcome yo/we want, correct?
Make No Mistake Entrepreneur! Your Blog Content Strategy Definitely Matters!
First of all. The more targeted traffic your/our self hosted blogs generate. The more opportunities you/we have to consistently monetize the front end, correct? 😀
You/we can market/promote your/our own products and services. You can also promote various affiliate products or services. (Yes that’s my affiliate link. :-D) (Which hopefully you/we utilize in our business or service. (That’s what being authentic is all about. Don’t you agree?)
But you can also be or become very strategic. And use your blog content to help build and further establish your particular brand/proven expertise.
And your/our target audience can steadily digest bite sized bits of your/content. Through a combination of educational blog posts. Videos you/we embed in our posts. As well as links to your/our podcast or guest podcast content.
Your/our long term blogging efforts can be used as a springboard to different types of power networking and expansion opportunities.
A Consistent Laser Focused Blogging Strategy Helps Establish Your Particular Expertise!
As your/our target audience starts to warm to our particular blogging/marketing/promotional efforts. They are 500% more likely to:
1.) Return to your/our blog more often. 2.) Share your/our content all over social media. 3.) Start to you/us as one of the “go to experts” in your/our particular areas of expertise. Which isn’t such a bad distinction to hold, correct?
Without having to go much further ladies & gentlemen. Hopefully you’re starting to better appreciate “how” an authentic blogging content strategy. Can and definitely will make a ton of difference. Don’t you agree?
Your Ideal Target Audience Continuously Craves Authentic And Extremely Helpful Content In Various Forms!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!
And if you’re currently registered on Linkedin or twitter, and you’re serious about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters, (or radio show host) who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
(And be sure you head over to Spotify.com and setup your free account. This way you can listen to my podcast “The Marketing Minute” and leave me a greatly appreciated 5 star review. Provided you honestly feel it warrants it. Thanks!)
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
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And be sure you grab your explosive free 22 step small business marketing mastery kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less. (Provided you’ll consistently implement as instructed.)
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.
