Here Are Some Really Simple Promotional Ideas For Small Business Success!
Honestly have you ever wondered or noticed what really happens each time you invest, (more like waste!) your extremely hard money on outrageously expensive, dismally performing traditional advertising or promotional methods?
For the most part, depending on whether you or your major competitors are using on or offline marketing strategies or tactics. You write a check or series of checks and a series of ads are run basically to an ice cold targeted audience of some kind. (Sound all too frighteningly familiar?)
And when all is said and done. After tons of exposures to this massive cold audience. If you’re extremely lucky. A few of them will have made some sort of purchase. But your cost per lead (CPL) which actually converts into a first time buying customer is outrageously high. Is it not? (And sadly it will remain this way. Unless or until?)
So why not at least inexpensively A/B split test really simple promotional ideas for small business growth and ultimate success. Huh? If you’re gonna be writing these checks anyway. Why not try to maximize their long term affects? Are you onboard with that?…
Start Consistently Applying These Simple Marketing Ideas For Small Business Success! (And Watch Your Long Term Gross Profits Start To Soar!)
First of all entrepreneur. (If you would!) please take a another hard look at the main feature image embedded in this particular post. It’s almost guaranteed. In the high 90’s. The women both new and returning where intrigued simply for the image of those red power pumps. Right?
And the guys both new and returning are also curious but for completely different reasons. This being the case. Curiosity works. So whenever and as often as you can. Use it. Because it’s a proven marketing tool. This said. Imagine this all too common marketing/promotional tactic.
An incredibly popular women-s shoe store has a blow out sale. Meaning anywhere from 80-95% of their current inventory must go. So they probably don’t have a website. But even i they do.
They allocate X amount of dollars to a massive (cold as ice!) prime time local radio and TV audience and maybe also spend, (more like waste!) a ton more on those outrageously expensive local quarter or full page advertisements. And well? You know the rest of the story, right?
Obviously some customers come in. But their or your cost per lead (CPL) is through the roof. Right? Oh how all too common and sad. So why not at least inexpensively A/B split test something along these lines.
You Definitely Own It To Your Bottom Line To At Least Inexpensively A/B Split Test These Proven Strategies To Retain Customers!
Because your women-s cosmetic distributorship already knows going in what your ideal female customers, total lifetime customer value metric numbers are. And they’re easily somewhere in the neighborhood of $79- $6,500 dollars. Give or take over the next five to seven year period.
And one of your (hands down!) most popular mid level, 64 oz. bottles of perfumes currently retails for $650 dollars a bottle. Say what? This being the case you (strategically) have at least three of your top female sales reps go into the following five incredibly popular places where other local women who’ve definitely got money to spend frequent.
1.) A popular women-s retail shoe store. Where the top of the line women’s power pumps typically retail for between $675 – $1,100 dollars. 2.) One of the areas most popular women-s clothing and accessory stores. 3.) One of the areas most popular women-s facial treatment centers. 4.) One of your areas most popular upscale women-s hair or nail salons.
Now that the marketing foundation is pretty well set. (Would you not agree?) The following, proven marketing strategies and tactics will apply to each. (But not necessarily in the exact same way. Meaning, from a marketing conceptual way. You may go 8 + 2, 9 +1, 7 + 3 etc. (Mathematically all equals ten. Agreed?)
Why These Really Simple Small Business Marketing Ideas Are Definitely Worth Inexpensively Testing! (Over And Over!)
So your top female sales reps is send to the women-s shoe store specifically to purchase an extremely high end pair of women-s power pumps. So she buys a pair (she definitely likes!) and spends, (more like invests!) $750 dollars plus any and all applicable taxes and fees.
Which should definitely get the owner(s) attention, right? Plus since she -s also wearing one of your most popular, mid level priced fragrances. The two quickly strike up a conversation. The short of which your top sales rep pops the “the magic” question. Which is. “Is it okay to periodically send you new business?” An once of “if” she gets an emphatic yes to the question.
She reverses things by asking a follow up question of. “And by the same token. As long as it doesn’t interfere or takeaway from anything you currently have going on or will have going on in the not so distant future. Are you okay with periodically returning the favor?”
If or once they or in this particular case. The women-s shoe store owner(s) answer with another emphatic yes. Your sales rep reveals “how” your women’s cosmetic distributorship would like to 100% sponsor, (pay for!) a free drawing.
Where their customers will join either their text message or opt in email list. (A service you’ll gladly foot the monthly bill for.) Huh? So their customers simply text a number to automatically be entered into a drawing to receive a $300 or X dollar a month credit for entire year. Say what?
Who Says Your Simple Strategies To Retain Customers Won’t Give You The Much Needed Edge!
That’s correct. A $3,600 dollar credit. A maximum of $300 or X dollars per month. The first grand prize winner. Can use a maximum credit of $300 dollars per month. Towards the purchase of any pair of shoes they want. Which are currently in stock.
Plus they also win a free 64 oz. bottle of one of your best selling mid level perfumes. This extra bonus is to make sure tons of local women enter the free drawing. And once the winner i announced. Here’s a sample, extremely time sensitive follow up offer.
Sent to the remaining 3,499 runner ups. Who even though they didn’t win the awesome 1st grand prize. For an extremely limited time they have won two incredibly valuable second prizes valued at X. Huh?
1.) Extremely valuable 2nd grand prize # one: For an extremely limited time. They can come to the women’s shoe store alone and save 10% off any pair of shoes up to $300 dollars. However, simply for dragging a friend with them whose at least 18. Before the expiration deadline.
They automatically save 30 or X% off up to $800 dollars. Save what?
2.) Extremely valuable 2nd grand prize # two: They automatically save 10% off a 32 oz. bottle of one of your most popular, lower level fragrances. But simply for dragging a friend with them whose at least 18. Before the expiration date.
They automatically get to purchase one of your most popular, 64 oz. mid level fragrances and save 50% off the current retail price. Say what? And the first twenty five or X number of women only. Who spend over $1,000 dollars.
They get to sample at least two popular mid level fragrances. And they get a free 64 oz. bottle of their choice. This way you know they’ll constantly be bragging both on and off of social media. Right?
You Just Start The Proverbial Word Of Mouth And Mouse Buzz Going! (And Good Ole Marketing Momentum Will Keep Doing The Rest!)
And 25 local women who can afford to spend at least $1,000 or X amount of dollars in a popular women-s shoes and accessories store. Guess what? They definitely know at least 25 other local women each. Right? No doubt. So instead of wasting a fortune on those outrageously expensive, dismally performing traditional, on or offline ad campaigns.
Instead these twenty five or X number of extremely vocal local women. Enthusiastically tell at least twenty five of their local female connections. And suddenly twenty quickly becomes a bare bones minimum of 625 locals. Say what? (25 x 25= 675 and counting.)
30% of whom (on average), will ultimately become you or your major competitors first time customers. (So 187 of them will start spending money with you. (625 x .30% = 187.)
And just depending on “what” you or your major competitors average customers spend is. Your initial front end gross profits might be pretty darn impressive. Don’t you agree?
Are you finally starting to better appreciate. How some really simple promotional ideas for small business owners or service providers such as yourself. Are no longer optional. They’re mandatory.
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that you can apply to your business, product or service in the next 30 days or less!
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