Have You Really Considered The Long Term Compounding Effects Of Your Marketing Assets? Part Two
So “how” do or would you define, so called marketing assets? Have you ever really thought about it? When or as soon as you do. You will quickly begin to appreciate.
Hopefully on a much deeper level than you do now. The direct and indirect access you have. To various income producing assets and resources. And just a matter of systematically leveraging them. On every increasing levels.
For less upfront money and effort. Sound good?
Strategically Leveraging Your Assets And Or Resources! (Is A Great Habit To Develop!)
For just a moment, think about the long term marketing possibilities available. To both you and or your major competitors. And as always, strictly for hypothetical marketing illustration purposes only. 😎
Let’s say you’re one of the senior marketing directors for an outrageously popular, women’s cosmetic fragrance distributorship. And you successfully market and promote.
Lower, mid level and extremely high end women’s perfumes. So your prices range anywhere from $89 dollars per 32 oz. lower end fragrances.
To as high as $1,700 dollars a bottle, for your extremely popular, high end 64 oz. fragrances. And your ideal female customer. Currently has a total lifetime customer value metric. Of $4,500 dollars.
Over a 3-5 year period. Give or take.
Don’t Or Stop Attempting To Start From Scratch! (Instead Systematically Leverage What Already Has Forward Momentum!)
Case in point. What “if” instead of constantly paying for outrageously expensive, dismally performing, traditional ad campaigns. You or your major competitors strategically leveraged, another non directly competing vendors current, past & future customer/vendor base. 😀
For example, you (behind the scenes!) Partially or 100% sponsor the front end cost of ethically bribing a popular, local Yoga or dance studios female customers.
By holding a free drawing. Where the 1st grand prize winner, automatically wins $1,000 or X dollars worth of Yoga or Ball Room, Salsa or whatever lessons.
You use a rather large amount. In order to attract and create a big, (and hopefully!) highly responsive opt in email list. 🙂 And all of your runner ups.
For an extremely limited time. They automatically win two or X number of incredibly valuable secondary prizes worth X.
Your Secondary Ethical Bribes Don’t Have To Be Outrageously Expensive! (In Order To Be Wildly Effective!)
They win a discount coupon for signing up for at least three or X number of classes. ( A little strategic testing, will help you and or your major discover which offer(s.)
And or price or combination packages consistently produce the best overall results. But here’s the all important marketing twist.
As an additional, (extremely time sensitive!) ethical bribe. Simply for dragging a friend with them, whose at least 18. Before the ten or X day expiration date window expires.
They get a free 32 oz. fragrance of their choice. While supplies last. 🙂 And as long as their guests also joins your list. Before the end of the class. They also get a free 32 oz. fragrance of their choice. (Which is an X dollar value.)
What do you think systematically happens when all of these local ladies return to both their professional & personal inner circles? 😀
Put Your Income Producing Assets And Or Resources To Work For You!
Plus you or your major competitors hook up all of the current & future female instructors. With at least one free 32 oz. fragrance of their choice. And either the female owners.
Or if the studios are owned by men. You offer their wives, live in significant others or their girlfriends etc. One free 64 oz. fragrance of their choice.
(Entrepreneur, for those of you who routinely read (study!) at this particular blog. Please say you can both see & readily appreciate. An incredibly brain dead simple. A/B split test to inexpensively try? Which could easily turbo boost your long term gross profits! 😀 Please share it in your comments below.)
This is just an incredibly small sample, of strategically leveraging your various marketing assets and or resources. Any questions?
Going Forward Hopefully You Know What To Do!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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