Have You Really Considered The Long Term Compounding Effects Of Your Marketing Assets? Part Two
As you recall from part one of this ongoing series. Practically every aspiring business owner or service provider. Has both direct and indirect, previously untapped marketing assets they can and definitely should be monetizing. Don’t you agree?
And yours and mine are no different. Granted, there are different degrees of this proven concept. But at the end of the day ladies & gentlemen. It’s your/our job to “discover” what they are.
And “how” best to use them. In order to serve our target audiences to the very best of our respective abilities. Don’t you agree?
Wanna Know How To Attract New Customer So You Don’t Have To Constantly Waste A Fortune On Outrageously Expensive Ad Campaigns?
Quickly picking up where part one left off. You or your major competitors. Have decided to inexpensively test attracting new customers to your retail jewelry business. Without consistently wasting a ton of money on outrageously expensive, dismally performing, traditional ad or promotional campaigns.
Which is “why” you or your major competitors started approaching some popular, local dance, Yoga or high end personal trainers who offer private, customized, one on one training sessions. (Initially you’ll start with local women. But ultimately branch out and start including popular, local men fitness trainers too. )
These ladies will gladly strut around showcasing their extremely eye catching bling, correct? And you’ll ask, (insist! 😎 The ones who aren’t camera shy. Do periodic Facebook live instructional videos. So, you or your major competitors get more and more free marketing exposure for your bling.
(BTW, just in case it’s not crystal clear. The featured image for this post. Is my graduation certification. For completing and graduating from mega successful blogger, and multi seven figure earning a year. Jon Morrow’s “Guest Blogging” course.)
Have You Really Considered The Long Term Compounding Effects Of Your Marketing Assets? Part Two
As Soon As You Accurately Calculate Your Idea Customers Total Lifetime Customer Value Metrics! (The Sooner You Can Start Consistently Out Promoting Your Major Competitors!)
So, let’s say your idea customers, total lifetime customer value metrics are the following. They’ll typically be worth $11,000 – $30,000 dollars. Including all of their repeat sales, referrals and smoking hot testimonials. give or take over the next five-to-seven-year period.
Profit seeking entrepreneur. (Even though you or your major competitors will definitely need to run your numbers!) It might make sense to at least inexpensively test the following lead generating strategies.
In order to systematically increase the instructor’s exposure to your extremely eye catching designer bling. You could allow the instructors after each class. To give away extremely time sensitive, free passes for two or X number of buddy passes. To whomever the wish to.
And be sure and give them a perceived value of some kind. And as more and more locals take advantage of them. A certain percentage of them will definitely want to join the glasses right?
Which means not only mor revenue for the studio on the initial front end. But lots more potential personalized, high end one on one coaching sessions for the instructors, and CD sales on the long term back end too. right? 🙂
The Real Key Is To Keep Strategically Adjusting Your Approaches! (Until You Can Get Directly Or Almost Directly In Front Of Your Ideal Audience For As Inexpensive As Possible!)
And of course, it definitely goes without saying. You or your major competitors hook up the owner(s) of the studio with some really awesome, extremely eye catching bling. 😀 So each time they socialize. They’ll get tons of both compliments and inquire-es. About “where” they got it. And “how” much it costs etc.
And you or your major competitors will provide them with a direct text number for these potentially red-hot prospects, (leads!) to contact you and get hooked up asap. They’ll get a pretty good price if for whatever reasons they decide to come alone in order to purchase. A much better price for joining your opt in email list for leaving your store.
And an even better (maximum!), positive word of mouth and mouse generating price. Simply for dragging a friend with them, whose at least 18. Before the expiration date on their extremely time sensitive discount coupon expires worthless.
(Who needs outrageously expensive, dismally performing, local billboard or throwaway guide ad campaigns?) Entrepreneur, isn’t it past time, you or your major competitors started monetizing your various marketing assets?
It’s Past Time You Made It Easy On Yourself!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
As always if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!
And if you’re currently registered on Linkedin or twitter, and you’re serious about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host) who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
(And be sure you head over to Spotify.com and setup your free account. This way you can listen to my podcast “The Marketing Minute” and leave me a greatly appreciated 5 star review. Provided you honestly feel it warrants it. Thanks!)
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
(And speaking of you consistently generating some type of reliable passive income. This may just be what you need right now. Click the link to “discover” the real secret of the ultimate insiders.)
And be sure you grab your explosive free 22 step small business marketing mastery kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less. (Provided you’ll consistently implement as instructed.)
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.
