Have You Really Considered The Long Term Compounding Effects Of Your Marketing Assets?
Have you ever actually put a pencil to the long term, profit generating potential of your various marketing assets? If you haven’t done it just yet or lately. You really should entrepreneur.
Because without a doubt. There are at least a few previously hidden money-making opportunities. Just waiting to be discovered by you or one of your major competitors.
And this found or previously hidden income stream or two. 😀 Could and probably will springboard you to the very next level or two. Without the constant need to borrow money. And further increase your risk and emotional stress. Especially when, (not if!) Your local economy takes the inevitable dip.
Some type of proven risk reduction strategies and tactics, definitely makes sense. Would you not agree?
Systematically Building Brand Equity Definitely Doesn’t Take A Fortune 500 Advertising Or Promotional Budget!
Case and point. And as always. The following hypothetical marketing/promotional examples. Are strictly for marketing illustration purposes only. Let’s say you’re one of your areas top, independently owned retail jewelry stores.
And rather than keep wasting a fortune. On those outrageously expensive, dismally performing, local billboard ad campaigns. Because you already know only too well. Once you pay for the campaigns. You can’t use any type of ongoing A/B split testing strategies, right?
And if your approach doesn’t appeal to any of. Or very few of the locals you’re targeting. Whatever you spent per month. Times the number of months you pre- paid for the campaign. Your out-of-pocket costs are as good as gone, correct?
(And these types of ongoing out of pocket costs, (which are rarely recovered!) Which ultimately sink far too many aspiring business owners or service providers.) Or cause them to continuously struggle.
Have You Really Considered The Long Term Compounding Effects Of Your Marketing Assets?
Why You Have To Start Strategically Tapping Into Your Ideal Target Audiences Professional And Personal Inner Circles! (For Literally Pennies On The Dollar!)
So, imagine “if” you or your major competitors at least inexpensively tested the following marketing strategies and tactics. Locate at least a few popular dance, Yoga and independently owned health clubs. (And or independently owned dance studios.)
And approach some of the most popular instructors. Whose classes are usually always filled. And they’re able to consistently charge the most money. (And it certainly doesn’t hurt if they also offer, customized- private one on one sessions as well. 😎
So let’s say there are at least three lady instructors. In different categories. You have one or more of your top female sales reps sign up for at least one class. And offer the ladies the following. As long as they join you or your major competitors opt in email list.
They can purchase a pair of $650 dollar diamond studded earrings. And save 25 or X% off their usual retail rate. However, simply for dragging friend with them. Whose at least 18.
Before your ten or X day expiration window date expires completely worthless. They can not only get the exact same or similar in value earrings. But get them at cost. Plus, they also get to purchase, (for an extremely limited time of course! 😉 They can also purchase an extremely eye catching bracelet. Which typically retails for $250 dollars or X.
But they only pay $99 or X amount or dollars. (Some extremely low price, which is at or just above your actual hard costs. This way you or your major competitors don’t lose a nickel acquiring a new customer.)
You Start Systematically Measuring The Long Term Compound Effects Of Your Top Marketing Strategies And Tactics! (And You’re Definitely On The Right Track!)
Imagine the conversations, both on and offline. These ladies will be consistently having. With both their personal & professional inner circles. 😀 Who needs outrageously expensive, dismally performing local billboard ads? When you or your major competitors have power testimonials working for you 24/7.
And of course you or your major competitors are going to hook their guest up too. Especially if they join your list before they leave your store. (We’ll cover that, plus a whole lot more. Coming up very shortly in part two, okay?
Right now. Ladies & gentlemen, are you starting to better appreciate? The long term compound affects, available to you or you major competitors. When you start systematically leveraging your various marketing assets?
It’s Time To Systematically Unlock Your Previously Untapped Marketing Creativity!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
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