Have You Ever Wondered How Direct Marketing Strategies Or Tactics Give You An Edge? Part Two
So hopefully after reading part one of this ongoing series, has it finally dawned on you, why you definitely should be implementing, as often as you can.Some type of potential bank account filling, direct marketing strategies or tactics.
This is good to hear. Because hopefully you also realize how, you can strategically go about doing so. For not only pennies on the dollar.
But you will also benefit, from some long term, residual word of mouth and mouse buzz. For a whole lot longer, than any potential PPC (Pay Per Click) ad campaign, you or some PPC expert can put together for you.
And even your most effective social media marketing campaigns, quickly fade from feeds, in a matter of hours or minutes.Correct?
On the other hand, when you or your major competitors, effectively utilize the right, targeted direct marketing strategies or tactics. You not only get direct and indirect exposure to your ideal prospects.
But the overall affects, last a whole lot longer, than outrageously expensive ads or promotions. As you’re about to discover.
You Really Can Invest Pennies On The Dollar And Get A Whole Lot More Marketing Mileage Out Of Your Investment!
Case in point. As you recall from part one. Because your ideal female customer, has a total lifetime customer value metric, of somewhere between $3,500- $11,000 dollars, over the next five to seven year period.
And your retail jewelry store, not only wants to make a big marketing splash, with a local, upscale hair and nail salon owner and their stylist. But obviously, you want direct and indirect access to their constantly growing customer base.Right? Absolutely.
Since each owner has five full time stylist apiece. Counting them, you’ve got a total of twelve professionals, correct?
So in order to generate, some long term, positive word of mouth and mouse buzz. You arrange for them all to receive a $300 dollar credit each. So they can go to a rather upscale, female specialty shoe store.
And purchase a really nice pair of comfort shoes, like Conan. This way, standing on their feet 8-12 hours per day. Won’t be quite as uncomfortable, right?
Plus, you know they will be constantly sharing their extremely good fortune, both on and off of social media, correct? For sure.
Are You Starting To Appreciate How To Make A Giant Splash For Literally Pennies On The Dollar!
For just a moment, consider the math. Your retail jewelry store, trades the non franchised, upscale specialty female shoe store owner (s.)
Her choice of diamond studded earrings and a really nice looking diamond studded necklace.
For in essence, a credit for twelve pairs of incredibly comfortable supportive shoes.These shoes would normally retail for $299 dollars each. Or a total perceived value of $3,588 dollars. (12 x $299= $3,588 dollars.)
Now the female shoe store owner(s), has even more reasons, to brag about your retail jewelry store, both on and off of social media,correct? And you know, all of her current and future female staffers, will definitely wanna know, ‘how’ they can get hooked up too, right? Absolutely.
And just for the sake of marketing demonstration. Let’s say the female specialty shoe store, averages at least 100 customers and or visitors per day. Over a six and a half day work week.
Because she’s only open, 10: 00 am to 6 pm on Sundays. So you know her higher end female customers, will definitely want to know all the complete details.Correct? Oh yea.
In fact, since you’ve already run your ideal female customers, total lifetime customer value metrics, right? You could easily afford, to A/B split test the following marketing strategy.
It Never Hurts To Leverage Other Non Directly Competing Vendors Assets Or Resources!
For just a second. Seriously consider the potential advantage, the female specialty owner has, when they inexpensively test, implementing one of the following three marketing strategies or tactics.
1.) First: Imagine the results they can produce, on the initial front end of their sales funnel. Especially during the seasonal holiday rush. When they allow your retail jewelry store, to set up a temporary booth inside their store.Say what?
And sell, your mid level, diamond studded earrings, and diamond studded necklaces, for just above your hard cost. To every one of their customers, who spends at least $300 or X number of dollars.
And if it turns out, the specialty shoe store owners, have an active social media marketing presence, on both twitter, Facebook, Linkedin or Instagram.
They might do a Facebook live once a week. And wear/showcase, your awesome looking earrings and necklace. While they promote their latest sale or whatever.
And invite their local followers, to drag a friend with them, whose at least 18,to their store before the expiration date. And just for doing so.
They automatically save X% off their total purchase price.With no minimum purchase necessary.
Keep Helping Non Directly Competing Vendors Build Their Business Or Service And Watch What Starts Happening To Yours!
Plus, they automatically get to purchase a pair of your extremely eye catching, diamond studded earrings, which normally retail for at least $450 dollars a pair. For just $200 dollars. Or X. Provided they join your opt in email/mobile marketing list.
In part three.You’ll discover the remaining two potentially profitable marketing strategies, just waiting to be implemented. Coming up in just a little bit in part three, okay?
Until then. Are you finally ready, to start consistently implementing, some proven direct marketing strategies or tactics? Say yes?
You Don’t Necessarily Need A Big Budget In Order To Make A Really Big Splash!
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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