Have You Ever Wondered How Direct Marketing Strategies Or Tactics Give You An Edge? Part Three

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Have You Ever Wondered How Direct Marketing Strategies Or Tactics Give You An Edge? Part Three

Now that you’ve have a chance, to absorb the first two installments of this ongoing series. Are you starting to better appreciate, how and why, you definitely should be implementing, some mega proven, direct marketing strategies or tactics? Say yes. Great.

In the remainder of this post. Hopefully, your marketing eyes will be opened extremely wide, to several of the untapped marketing opportunities or possibilities, just waiting to be discovered and profitably implemented.

By you or your major competitors. Sound good? And remember, you don’t necessarily need incredibly deep pockets, in order to consistently make a giant splash, with your intended target audience.

Sadly, far too many profit seeking entrepreneurs, both on or offline. Mistakenly believe, unless or until, they get some major corporate backing.

They can’t create or generate a huge impact. Hopefully after reading and digesting installment number three.

You’ll no longer be in that particular category.

So How In The World Can Your Limited Marketing Budget Effectively Compete With Your Major Competitors With Much Larger Ones?

Excellent question. And the real answers, (as it turns out), may not be as far fetched, as you originally thought. Case in point. Remember in part two. How your extremely marketing savvy retail jewelry store.

Bartered or traded, some of (in essence) was your closeout inventory, of a pair of great looking, diamond studded earrings, and an extremely nice looking, diamond studded necklace.

To the owner of an upscale, specialty female shoe store.Which sells those incredibly comfortable, Cohan shoes, which women who tend work lots of hours on their feet.

Like physical therapists, all types of nurses, waitresses and the like. And they typically, enthusiastically pay anywhere from $299- $389 a pair for them. Because they make their feet feel so good.

So because you’re doing some JV’s (Joint Ventures), with a local, upscale hair and nail salon owner. And both have five full time stylist each. You basically got a credit for twelve pairs of Cohan shoes, for a perceived value of $3,588 dollars.

In exchange the specialty shoe store owner, receiving the two aforementioned pieces of jewelry.

So How Much Long Term Residual Impact Do You really Think Your PPC Ad Campaign Will Really Have?

But before revealing the remaining two, extremely critical marketing/promotional strategies of the marketing trilogy. Think about the long term, residual marketing impact, buying those really comfortable shoes will have, on those twelve women.

All of whom, (let’s not forget!) and or take for granted. Each know at least 25 other local women each, correct? Absolutely. Which means, in a matter of hours, days and weeks. Your one time investment of X.

Just spread by text, phone, video and social media, to 300 potential first time customers. (12 x 25 = 300.)

And unlike your major competitors, who may be currently utilizing, their paid PPC, (Pay Per Click) Facebook ad campaign, to try and ultimately get, anywhere from one-three percent of the ads total exposure, to ultimately click a link and do whatever, correct?

These women are constantly singing your jewelry stores praises, for literally months on end. Because every day they’re on their potentially tired and previously aching feet.Right?

Now thanks to you. Their feet don’t hurt, anywhere near as often, correct? What do you think that type of long term relief is worth to them? Especially over time.Bingo.

Now the $64,000 dollar question begs asking. Do you honestly think, your PPC or marketing video or direct snail mail campaign(s), will ever come close, to consistently generating, this type of positive, word of mouth or mouse buzz. For -get- about it.

So How Do You Systematically Take Your Marketing Or Promotional Efforts To The Very Next Level Or Two!? (When Your Corporate Pockets Simply Aren’t That Deep Just Yet!)

Since it’s definitely starting to feel like. The two remaining marketing strategies, of the trilogy, may have to be revealed in part four. Simply because, after being exposed to the mindset behind this next, extremely low cost marketing strategy, is revealed to you.

You’ll now be mentally armed, with far more than enough proven marketing strategies and tactics, to move off center in a major way. You really won’t have an immediate need to be exposed to even more.

Anyhow. Imagine this particular,low cost, word of mouth and mouse generating marketing strategy, which you’ll initially inexpensively test first.

Before rolling it out on a much larger and consistent level. But before revealing all of the juicy marketing/promotional details to you. Here’s a quick question.

How much potentially profitable and long term repeat exposure, on local prime time radio or TV, do you honestly think you can purchase, for a measly $1,000 dollars? Agreed.

Now then, how would you like to ‘discover,’ how to initially invest as little as $500 – $1,000 dollars, and consistently generate, a ton of positive word of mouth buzz.Both on and off of social media.

Don’t Just Focus On The Overall Size Of Your Marketing Or Promotional Budget!

So imagine ‘what’ type of short and long term, positive word of mouth and mouse buzz, your $1,000 or X dollar marketing strategy will have. When you, (as previously mentioned before), set up a temporary booth of some kind, in the women’s, specialty shoe store.

And you’re allowing every one of their customers, (on that specific day or days only!), who spends at least $299 dollars or X.

They get to purchase, a pair of your extremely eye catching diamond studded earrings or diamond studded necklaces, at your actual cost. As long as they join your opt in email/mobile marketing list.

Otherwise, they only save 15 or X% off either or. And seeing how, your diamond studded earrings, typically retail for $450 dollars a pair. And your extremely eye catching, diamond studded necklace, normally retails for at least $1,500 dollars.

While 15% off the normal retail price isn’t bad. Correct?

Being able to purchase either one or both for your actual cost. Is a whole lot better, is it not? Absolutely.

However, let’s say there’s a local pizza or Chinese or Mexican restaurant, located in the same strip mall as the female specialty store. And you simply purchase 100 or X number of extremely time sensitive gift certificates/discount coupons from one of them, @ $10 or X dollars each.

Let Your Major Competitors Keep Chasing Their Tail And Wasting A Fortune On These Outrageously Expensive Traditional Advertising Or Promotional Methods!

And the first 100, or X number of the specialty store customers, who purchase anything from your temporary booth, located inside their store. You’ll also give them, a $10 dollar gift certificate, or extremely time sensitive discount coupon, to have lunch or whatever, courtesy of your jewelry store.

They walk away with a ten or X dollar gift certificate/extremely time sensitive discount coupon to boot. Maybe they invite their bestie, closest neighbor, co-worker, associate, colleague or fellow book club member to lunch. On your dime. Do you think they’ll constantly share the story?

Both on and off of social media.Yep!

And do you honestly think, you can invest a mere $1,000 dollars into your PPC ad campaign, and consistently generate, anywhere near, this type of, positive word of mouth or mouse buzz.For-get-about-it.

So Would You rather Keep Spending A fortune On These Outrageously Expensive Traditional Advertising Or Marketing Campaigns?

P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business,product or service in the next 30 days or less!

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