Have You Also Noticed This Is The Way The Ultimate Insiders Consistently Create Income Generating Assets?
Entrepreneur do you have any realistic idea whatsoever, on average “how” much money your typical retail appliance center aggressively spends per month or year, on outrageously expensive traditional ad campaigns?
If you’re talking about a retailer with extremely deep corporate pockets. Their so called awareness campaigns are not only outrageously expensive. But the not so best kept secret is they’re also dismally performing as well.
Which makes you wonder why they (or you!) doesn’t routinely invest a fraction of their up front out of pocket cost on developing some market tested income generating assets and or resources. Because what profit seeking entrepreneur could or would say no to saving a bare bones minimum of 25% or more?
Market And Promote Like This If You’re Really Serious About Creating Or Developing Some Type Of Bankable Income Producing Assets And Or Resources!
So imagine the following market tested, non traditional lead generation strategy or tactic at least being inexpensively tested.
And again as always the following examples are for hypothetical marketing illustration purposes only. First of all, let’s take a much closer look at two local retail appliance center stores.
One almost always goes the outrageously expensive, traditional corporate advertising/promotional route. Which means you can well expect they’re constantly spending (more like wasting!) a complete fortune on local prime time radio and TV ad campaigns, right?
Then you throw in a few quarter, half or full page ads in some of the areas most widely read and circulated local newspaper or most widely read local throwaway guides etc.
And you are definitely talking about a ton o money being spent on some (at best!) dismally performing traditional ad campaigns.
So Isn’t It Time You And Or Your Major Competitors Strategically Took Things To The Very Next Level Or Two?
So here’s a non traditional lead generation and conversion strategy retailer (B.) might at least inexpensively test before going all in.
Imagine walking into one of your local, non franchised retail appliance centers.
And strategically spread throughout the store. They have tables with some attraction female associates at these make shift booths or close nearby.
And each table or booth has two giants signs proactively promoting their incredibly popular monthly or quarterly free drawing.
One sign is for local non business owners.
And the other is for local business owners or service providers.
And all the locals of either group has to do is fill out (print) their name and provide a reliable number they can be texted at.
And the business owner or service provider just drops either their most updated business card into a separate fish bowl.
Here’s How And Where Things Start To Get Really Exciting!
Or they can print their first and last name and the name of their business or service on a single sided index card and drop it in a separate fish bowl.
The business owners or service providers who fill out an index card. They are also instructed to print on the back side of the index card the annual anniversary (birthday) date of the founding of their business or service.
And the associate whose in charge of that particular booth will immediately find out “how” many current full or part time employees/associates they currently have working for them.
And the business owner/service provider will be given X number of extremely time sensitive discount gift certificates to be give to these associates by the employer.
Plus, as long as the employer joins the retailers opt in email list and remains an active subscriber. They and therefore by extension. Both they and their current and future employees get a really cool bonus worth X.
This Is How And Where Ethical Bribery 101 Helps Take Things To The Very Next Level Or Two!
Provided their current and future employees join and remain active opt in email subscribers too.
1.) Potential bonus # one: Every time the local business owner or service provider hires a new full or part time employee.
The employee will be given one of the retailers best market tested, two sided index cards and or extremely time sensitive gift certificates. (Part two will dive much deeper into the nitty gritty details, okay? So please stay tuned.)
2.) Potential bonus # two: For doing so the business owner(s) or service provider(s.) Who remain active opt in email subscribers.
Once a year they get to purchase up to $1,500 or X dollars and save 40 or X% off. Plus the extremely marketing savvy retailer will have a customized birthday cake which the business owner or service provider can pick up.
Plus during the summer the retail appliance center will splurge for at least $200-$350 or X dollars worth of barbecue ribs and wings.
How’s that for not only creating a continuous word of mouth and mouse campaign? Plus inexpensively creating some long term income generating assets and or resources.
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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