Grow Your Business: You Consistently Do This And It’s Almost Inevitable! Part Two
So as you previously discovered in part one. In order to successfully grow your business or service. It’s definitely not rocket science, correct?
Of course it’s definitely not a push button situation by any stretch of your creative imagination. You/we will definitely burn more than your share of the midnight oil. 😎
But attempting to do so. You can at least start to begin to gain some type of control over your time and other extremely valuable resources.
Because you’re either going to work incredibly hard for yourself. Or incredibly hard for someone else. Which option do you honestly prefer?
Wanna Know How To Increase Revenue Without The Constant 24/7 Grind?
Then these two potentially profitable words, (marketing leverage.) Definitely need to become a part of your everyday – entrepreneurial vocabulary.
In fact, quickly picking up where part one left off. As you recall, mega best selling author & publisher & direct response marketing legend Bob Morrison. He tested different titles to his book.
Which initially didn’t sell very well. 😀 And when he tested the titled, “Why S.O.B”s Succeed In Business While Nice Guy’s Fail!” And as a direct result of diligently applying the proven fundamentals.
He ultimately sold in excess of $600,000 dollars in front end book sales alone. (Needless to say. That was definitely a major lifestyle changer, correct? 😀
Once You Experience Any Level Of Success! (The Doors Of Long Term Marketing Opportunities Start To Swing Wide Open!)
Take the case of (now!) mega best selling author Bob Morrison. Now that the phrase best selling author is closely associated with his name. Which direction do you think his invitations to speak at major events went? 😎
And as his speaking invitations to major events continually grew. Do you think his front end speaking fees started to go up as well? And now that his publishing company is full blown.
Think of both the size of his prospect & customer database. (I’m pretty sure when he first started publishing books. The Internet was nowhere near as developed and established as it is now.)
These Are The Types Of Situations Which Lead To Multiple Streams Of Income Producing Opportunities!
Since Bob was already an established expert direct response type of marketer. He had already segmented at least part of his database. Into buyers and leads.
So the next time he wanted to either JV (Joint Venture) revenue share with other non directly competing vendors. He could send his own offers or extremely time sensitive offers of his top JV or cross promotional partners. Directly to his list of buyers. And strategically A/B split test different components of his and their offers.
Plus, “how” many aspiring authors do you think would be sincerely interested in receiving Bob’s free 3-7 page lead magnet special report, X minute video and or 60-90 minute webinar recording.
Titled, “7 Or X Proven Ways To Literally Double The Odds Of Your Book Not Only Getting Published! (But Ultimately Becoming A Best Seller!”)
Written by mega best selling author Bob Morrison. With a foreword written by another extremely high profile best selling author and or major influencer. 🙂
Once You Have A Market Tested Back End Sales Funnel In Place! (Then You Can And Definitely Should Be Far More Generous On Your Initial Front End!)
Now here’s a potential marketing possibility to seriously consider. (For hypothetical marketing illustration purposes only.) Do you think any aspiring authors would be interested in some extremely high end one on one coaching from Bob?
Or any other qualified individual. Bob’s coaching package could include a free potential best seller checklist. Plus an exclusive 30-45 minute interview or webinar Bob did with a high level publishing executive.
Where he gets this man or woman to spill the beans. On exactly what X number preliminary tasks definitely have to be successfully completed.
In order to have your manuscript seriously considered by a major publisher. (And the top 3 or X number of things to never do! Which instantly kill your chances of ever being published by a major publisher!)
This Is How To Make Darn Sure Your Money Making Possibilities Keep Expanding!
And as an additional free bonus. Bob’s high end coaching package also includes an annually updated list. Of 10-15 book publishing related events.
So his coaching clients can reach out & be added as potential speakers, guest bloggers or potential podcasts guests. Plus, Bob will gladly write the foreword on any of his clients books.
Provided they successfully complete at least one of his high level coaching packages. (And let’s say they start at $10K – $50K per year.)
Plus, any of his VIP opt in email subscribers. Can join his paid Facebook group. And for just $47 dollars per month. They can log in and simply observe/read the content. But they can’t comment nor ask any of their burning questions.
However, for just $67 or X dollars per month. They get to comment but not ask any of their burning questions. 😎
And of course all of his current and future high end coaching clients can comment & ask all the questions they want. And get to join the group for free. Ultimately, you or your major competitors have more than a few viable options to grow your business or service. Don’t you agree?
It’s Time To Get Out Of Your Own Way! (Don’t You Agree?)
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host) who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
(And be sure you head over to Spotify.com and setup your free account. This way you can listen to my podcast “The Marketing Minute” and leave me a greatly appreciated 5 star review. Provided you honestly feel it warrants it. Thanks!)
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
(And speaking of you consistently generating some type of reliable passive income. This may just be what you need right now. Click the link to “discover” the real secret of the ultimate insiders.)
And be sure you grab your explosive free 22 step small business marketing mastery kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less. (Provided you’ll consistently implement as instructed.)
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.
