Getting The Word Out: Sometimes It Means Lending A Helping Hand!
(Because A Rising Tide Lifts All Boats!)
Okay, hypothetically speaking. Let’s say you have a full 90 or X number of days to get the word out. And right now. Paying for ads simply isn’t a viable option just yet. What are you gonna invest both your time, money & effort doing?
Of course you can and definitely should be systematically leveraging social media. As much as possible, correct? But don’t discount nor neglect the fact. You and I are merely guests on these various social media platforms, correct?
Consistently getting the word out about your awesome products or services. Can or definitely can become a full time project, right? (No doubt.) So other than buying massive or limited exposure of some kind. Entrepreneur “what’s” your game plan?
Who Says Getting The Word Out About Your Business Or Service Can Only Be Done In A Major Way Be Constantly Writing Big Checks?
Granted ladies & gentlemen. If you or someone in your organization can afford to constantly write checks to maximize your exposure. And it makes economic sense in order to do so.
By all means go for it. But don’t automatically dismiss nor neglect the fact. Of what you and I or your main competitors may be able to accomplish. In terms of strategically getting the word out. As a direct result of helping other non directly competing vendors better serve their target audience.
Case in point. How many of you know the name Sean Ogle of LocationRebel.com fame? I’m one of Sean’s thousands of email subscribers.
And recently after receiving one of his email messages. I hit reply and asked. If either he or one of his qualified student/customers. Could offer any expert paid help with my on or off page SEO (Search Engine Optimization.) (Sean’s the guy featured in the video below BTW.)
Here’s my challenge I definitely need expert health with. To date I’ve personally written & published 3,625 blog posts. Sadly at least half of them or more are 5 years or older.
So the major search engines like Google constantly need the latest & more relevant content. As it relates to 3-5 word, long tail keyword phrases I’m targeting, correct?
And I also want proven expert help. Consistently getting my other 1,800 plus blog posts. Which are less than 5 years old to rank higher in the major search engines.
Entrepreneur Whenever You Initially Reach Out To A Major Influencer Or Major Player Of Any Kind! (Don’t Come Through Door Asking Them To Do Something For You!)
Because sadly, that’s what far too many clueless amateur/clueless beginners do. As “if” no other clueless beginners are constantly blowing up their email inboxes with totally unreasonable requests.
Imagine this if you will. Complete strangers asking you to do this or that for them. Never or rarely asking “how” they could potentially be of service to the influencer.
(Full disclosure: I never really expected to hear from Sean nor any of his staff. But much to my complete surprise and delight.
He personally not only promptly replied to my email message. But he asked if it would be okay to post/share my “project request” with his newsletter subscriber audience. To which I quickly replied yes. Please do so. (See his response below.)
Getting The Word Out: Sometimes It Means Lending A Helping Hand!
There’s Definitely Some Truth To Old The Saying! (You Attract More Flies With Honey Than Vinegar!)
I currently have no idea “how” many eyeballs will ultimately be exposed to his newsletter. Plus how many of his subscribers consistently share his weekly newsletter. (Nor do I care. 😎 )
This particular strategy is a proven method for systematically getting the word out. Don’t you agree? Granted, even though this particular strategy is nowhere near as efficient, (in the beginning anyway!)
As paying for ads. Because a paid ad campaign can be literally activated in minutes. And “if” your ad or ads are successful. You or your major competitors could be generating bankable results within minutes, hours or days.
But if your accounts get temporarily or permanently shut down or not. You and I can always attempt to help other non directly competing vendors grow, correct?
Without the immediate need to constantly write checks. (And “whose” to say some of you in my tribe. May either read this particular blog post. Or watch his video. Join his list. And ultimately become a long term repeat customer.
And all because he decided to promptly respond to my email message. 😎 How’s that for strategically getting the word out?
Are You Finally Ready To Inexpensively Take Things To The Very Next Level Or Two?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
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