How To Get Complete Strangers To Help Your Best Marketing Campaigns Go Viral!Part Two
So did you happen to notice in part one, you (and I), and or your major competitors, most certainly have a choice.
Meaning, you/we can, continually spend a totally outrageous fortune, on conventional advertising campaigns.
And even though typically, they tend to perform dismally at best.
Or you/we can wise up, and stop blowing a ton of money on this exercise in futility, and instead,embrace some battlefield tested power marketing tactics and or strategies etc.
And not only capture the immediate -undivided- attention of your/our intended audience, but also benefit from the long term residual affects, of their constant, positive word of mouth and mouse efforts.
Entrepreneur, which particular approach, short or long term, sounds more viable to you? You got that right!
Would You Rather Complete Strangers And Or Potential First Time Customers Help Your Best Marketing Campaigns Go Viral! (Or Keep Wasting A Fortune On Dismally Performing Traditional Advertising Campaigns!)
Ladies & gentlemen, before diving head long back into part two, (please) consider this very important train of thought, as it relates to any and all, future, traditional advertising campaigns, you may decide to participate in!
(Because it may just save you and or any current or future joint venture partners a proverbial fortune!
First and foremost, as you previously discover in part one,this extremely marketing savvy jeweler, (and or retailer X), is basically participating in a rather sophisticated form of joint venturing, with (both) an upscale, local hair and or nail salon owner.
And after discovering from the owners, which is their traditionally slowest days of the week, once a month, the jeweler will spring for one of the areas best, most talked about catering companies, to come in and feed whoever is in the shop, (including the staff),via a really fancy catered lunch!
And the jeweler is more than happy to invest the $750-$1,500 dollars! Instead of wasting thousands of dollars on more dismally performing, glitzy -local- radio, TV and or newspaper ads etc.
Why you so skeptically ask? Because think about how many times, (both) the loyal customers in the both shops,plus those who arrive, during the time the catered lunch is being served, (and the staff of the salons) will gladly repeat this incredible story, about the fabulous catered lunch, they recently had at (insert) your particular hair or nail salon-s name, to their extremely closest friends, in laws, co-workers, employees and or spouse, significant other or neighbor(s) etc!
Isn’t It Interesting How Extremely Savvy Small Business Owners Have The Capacity To Make A Really Big Splash!
Here’s the $64,000 dollar question! All those local radio & TV ads, which aired, from the time the caterer originally arrived at the salon, until they left, how many of the extremely loyal customers, and or employee/associates of either salon,do you think, sent a text to various people they know and trust , raving like a lunatic about the contents of those outrageously expensive ads!
Exactly!
Plus, one month later, who even remembers the specific contents those specific ads? Yet, those companies and or service providers, are still out of their hard earned money, are they not? Yep!
And don’t forget, those ladies also came away with (either) a brand new hair do, and or their nails recently got done as well, did they not? And on top of that, the place where they regularly get -either- their hair or nails done, once a month, serves a fabulous, upscale catered lunch event!(You think any of this will end up, on either Facebook, Linkedin and or being mentioned on Instagram!)
Where do you think at least some of these women, who are hearing this story for the very first time, will start getting -either- their hair or nails done? You got that right?
Effective Lead Generation Strategies Can Be A Springboard Into Increased Profit Potential!
And let’s not forget entrepreneur!Each time the caterer serves one of these extremely fancy, great tasting catered lunch events, which the extremely marketing savvy jeweler gladly pays for, because the jeweler understands all too well, those ideal, brand new potential first time customers, have a typical, total lifetime customer value, of anywhere from $12,000 -$25,000 dollars, (or more) over the course of the next five to seven years etc!
Especially when they pencil in, how many additional individual referrals, corporate referrals, in laws, neighbors, written and video testimonials, and overall positive mentions on the various social media platforms, these women will definitely provide over and over throughout the coming years!
You better believe, it’s more than worth the extremely marketing savvy jeweler investing anywhere from $750 -$1,000 dollars, once a month,(or more!)for an extremely fancy catered lunch, at both an upscale, local hair and or nail salon!
Plus, don’t forget, every customer in the shop, during the event, including those who show up while the event is actually in progress, they automatically get a market tested, two sided, extremely time sensitive gift certificate, where they automatically save 30 (or X%) off their next three, or X number of purchases!
Isn’t It Time Your Small Business And Or Service Went To The Next Level Or Two!
Plus, (as if this wasn’t enough!) Simply by bringing a brand new, potential first time customer with them, to your store, before the deadline expires on the gift certificate,who’s 18 and over, they automatically receive the other diamond studded earring, they got at the catered lunch event, which means (entrepreneur), they now have a beautiful set of diamond studded earrings, which normally retail for $200 -$300 dollars a pair!
And they got them for free!Simply by (first) being a loyal customer, of (either) upscale, local nail and or hair salon, and by doing, what a certain percentage of them, where going to do anyway!Right?
Which is, drag a friend, relative, in law, neighbor, co-worker an or employee with them, to your store!This mega proven strategy just fuels the preferred outcome even more!Don’t you agree?
In part five, get ready to put this battlefield tested strategy on steroids!Until then, ladies & gentlemen, are you truly starting to appreciate, how some extremely marketing savvy entrepreneurs, consistently compel, complete strangers, and or potential first time customers, to help some of their best marketing campaigns, to go viral! Say yes! Great! See you in part five, in just a little bit.
Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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