(Without Ever Spending A Nickel On High Priced Marketing Consultants Like Myself!)
So once again, you find yourself staring far too deep into your blank computer screen, correct?
Hopelessly looking for some type of last minute inspiration, to jump start your fingers, so you can meet this week or months deadline, for your “how to” problem solving blog content installment.
And once again, you’re incredibly frustrated by the entire content creation process, correct? By sides, you’ve read, heard, and seen all of the potential benefits of consistently blogging, to attract your specific target audience, ultimately provides, to your severely resource challenged small business and or service,correct?
But let’s face it (already) entrepreneur, you’d much rather spend your extremely valuable, not to mention, extremely limited time and resources, tending to other more pressing areas, and or aspects of your business or service, would you not?
Well, hopefully, the proven fundamentals of this particular post, will -finally- help rid, (at least) some of your ongoing content generating challenges, by providing you with some incredibly practical strategies, to help you do so!
And just like the sub headline strongly suggests, you won’t have to rely on the paid help of fancy marketing consultants (such as myself!), unless you choose to do so!
So How Does A Severely Resource Challenged Small Business Owner And Or Service Provider Consistently Generate Potentially Profitable Content Marketing Ideas?(Without Resorting To Hiring Fancy Marketing Consultants!)
Right out of the gate, I’m gonna let in you in on a closely guarded secret, (hey you deserve a break!), and by discovering, and consistently applying this little known, ongoing content creation secret, will definitely help you, rid yourself from the dreaded, content creation challenge, we all face from time to time!
Some of us (unfortunately!), just face it far more often than others! And the little known secret is this! Entrepreneur, stop being so darn hard and critical of your original ideas!(Seriously!)
You’re not attempting to write a “best seller” are you? Of course not!You’re just sharing some form of extremely helpful tidbits, which help your target audience in some extremely meaningful way(s!) And that’s the ultimate key!
And simply by successfully making that critically important mental shift, (going forward),(if you really adopt this proven mental approach!), you’ll find it so much easier, and inspiring to consistently generate (extremely helpful!) problem solving and or educational, or entertaining content for your specific target audience.
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Savvy Entrepreneurs Realize Extremely Helpful Content Marketing Ideas Can Literally Be Found Almost Anywhere!
Let’s briefly discuss five, extremely practical sources, which are (either) right under your nose, or within a stones throw’s access!
1.) Potential content generating source number # one: Do you, and or a friend who has a non competing, although complementary business, and or service, have outside sales reps, who constantly talk (interview) their customers and or clients?
If so, (going forward), have them start documenting, their top five issues and or concerns, those customers relay the most to them.(And or the top five or ten questions they frequently get asked the most!)
You in turn, start generating your keyword researched, how to problem solving blog content around it! And it won’t be too long, before your target market, is attracted to your magnetic blog content, like bees to honey!
2.) Potential content generating source number # two: Next, (entrepreneur), head over to yours and mine online friend, (Google), and type in the top ten long tail keywords, (and or buzz phrases) which concern your target market the most.
Click on all of ten links for those listings, (and pages one & two), and see how many of those blogs, (either) have “FAQ”, (Frequently Asked Questions) sections, or if they have most popular posts categories.
If they do, see which other -closely- related subject(s) they address, which directly or indirectly benefit your target audience as well, and create (or outsource the task), and have your very own problem solving, keyword research content created as well!(And remember, your content may take many forms, such a video, podcast, slideshare and or blog posts, or email messages etc.)
Your Small Business Can Be An Incredibly Resourceful Marketing Tool If You Let It!
3.) Potential content generating source number # three: You or your top three reps, interview your top X, (ten) customers and or clients, and ask them to please list their top five complaints about your particular industry!(And or your company/service.)
And not only create blog content, (or e-courses), and or webinar content around their answers, but see if their honest answers inspire you to create new apps, and or other extremely helpful products or services, to help accommodate them!
4.) Potential content generating source number # four: Head over to Amazon, to see what are the top ten most popular, best selling books in your industry for the year.Or last few years.
Doing so will give you a pretty broad, (but extremely relevant) insight, into which subjects, issues and or concerns, currently resonate with your industry the most.
Problem Solving Entrepreneurs Get Rewarded!
5.) Potential content generating source number # five: Ask your top five vendors who service (both) your industry in general, and your business/service in particular, what are their top five complaints about doing business in your industry is!
Their candidly honest answers, might not only surprise and educate you! But their answers may also help you develop and or adopt, some much needed changes, you may not have even been aware of!
Or be responsible for helping you develop some brand new niches, you and or your top joint venture (JV) partners can inexpensively develop!
In any event, these five (all too common) overlooked resources, can and definitely will, help your small business (and or service) consistently generate, a ton of extremely relevant, keyword researched, problem solving blog content, in order to inexpensively attract your target audience. Don’t you agree?
P.S. Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series,
because it will help you increase your profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.
(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!
Oh I really like these suggestions Mark, and you’ve hit on one resource I use all the time – Amazon. There is a wealth of information there if you are willing to spend a little time on research. I study book titles, descriptions and read a lot of reviews – not the 5* but the 1* and 2* because I want to know what’s missing, what to readers want more of. I no longer have “vendors” but readers and subscribers are a gold mine, in fact I’ll be sending out a survey next week. Great stuff as always!
Marquita Herald recently posted…How Your Environment Influences You
Awesome M!
And I really like and totally appreciate the incredibly subtle, yet
potentially powerful insight you shard! Thanks!
You gave some extremely helpful insights, as to why you look at and focus on the
lower ranking review numbers!
What better way to discover a potential insight into what reviewers, and
potential prospects want, than by studying lower ranking reviews!
Nothing short of brilliant, as per usual M!LOL!
And like you say, the info is readily available for the taking!Thanks!
I’ll definitely add that excellent tactic to my ever growing list of research
practices!LOL!
Mark Newsome recently posted…Three Things You Must Do Right Now To Prevent Your Small Business From Going Broke! Part Two
Mark, I really enjoyed this thought-energizing post!
It is hard to keep creating value. Over time, it’s easy to run out of ideas and you then start looking around for something to spark some new content — but, it has to be relevant content for your readers.
These tips you have shared for free here are just the thing. Success has to begin in the mind, so if a blogger or entrepreneur gets stuck, they need tips like these to get them out of their foggy brain and into a clear-headed focused brain.
Thank you, Mark, for providing great content!
Deborah
Deborah A. Ten Brink recently posted…Content Marketing Editorial Calendar – Give And Share Your Best Stuff.
Your words ring so true Deborah!
We all definitely new a creative source, to help
us continual generate, fresh, relevant content ideas,
from time to time.
And really, as you pointed out, it’s just a matter of being receptive
to implementing new, non traditional approaches.
Creative inspiration is practically all around us.Thanks for stopping by
and sharing your thoughts Deborah. I definitely appreciate it!
Mark Newsome recently posted…Why Being An Entrepreneur And The How To Information Business Model Pays So Well!Part Two