How To Generate Leads That Actually Convert!Part Two

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How To Generate Leads That Actually Convert!Part Two

As you just previously discovered in part one of this ongoing series about how to generate leads, if you’re going to use the copy writing approach, you’re definitely going to have to crack a book or two create a swipe file (or creative thought generating) file if you will.

And you’re definitely going to need to inexpensively test  what you create and monitor the results. Understand that it’s definitely an ongoing process.

And you already know the basic proven elements, like a main (benefit orientated) power headline. And sub headlines etc. You also need to test your P.S. and add and test your all important (CTA’s) Call To Action etc.

But you already know that,right? So here’s the thing about learning how to generate leads by becoming a more accomplished copy writer. My friend, do not let anybody kid you, there is definitely a learning curve. You simply will not be be able to whip out an effective sales letter and or create effective copy of any kind, without lots and lots of practice.

However, you can learn how to generate leads effectively, and that actually convert. And  literally do it starting from scratch, when you take a slightly different more marketing based approach. Case in point.

How To Generate Leads That Actually Convert In The Next 60 Days Or Less!

(Without Hiring The Fancy Copy Writers!)

Suppose you’re a local and extremely savvy jeweler (that has) really healthy gross profit margins. (Or any company that has healthy gross profit margins for that matter.)And you’re always on the lookout for the opportunity to (simultaneously) lower your upfront cost and maximize your long term profits, right?

Absolutely.

That’s why it only makes perfect marketing sense to reach out to one of the most popular and capable local family style bakeries in town. And maybe both you and the owner(s) are both active members in the local chamber of commerce.

That being the case, here’s what you propose to the baker and or bakers. You will sponsor (pay for) a free monthly drawing for (drum roll please), who else? Couples that have recently announced or plan to announce their engagement!

And the bakery is going to choose one (recently) engaged couple every month! And each month the grand prize winner will get a freaking huge customized cake! For their wedding, when the actual day comes!They’ll also get a  special mention (with pictures of course) in one of the local, high profile wedding/photography based magazines!

The jeweler of course will be footing the entire bill! Because in reality, they are going to be generating semi qualified leads for anywhere from 25-50% off the traditional normal upfront cost.

Because not to be lost in the sauce here, is the fact that all those recently engaged or soon to be engaged potential first time customers, are definitely going to want more eye popping jewelry at some point, right! Yep! And it’s more for the long term back end sales, over time that the jeweler really has their eyes on! (In this particular marketing example.)

One Of The Proven Keys Of Effective Lead Generating Is To Strategically Stack The Marketing Deck In Your Favor!

Because if nothing else, they can (and probably should) sell each month’s grand prize winners, some really nice necklaces, diamond studded earrings or bracelets etc. For the jewelers actual cost!

Because these people are (at least) temporarily high profile! Are they not? They work, socialize and are related to other potential first time and hopefully repeat customers of the jeweler,right? Especially the ladies! And don’t forget, the jeweler has already run their preliminary lifetime vale of a customer numbers!

So they recognize that their ideal customer are basically worth $7,500-$17,000 dollars. Over a five to ten year period! So the cost to fund (sponsor) these monthly free drawings through the bakery and springing for the magazine ads for the couples etc.

Is a mere drop in the lead generating marketing expense bucket! (Relatively speaking of course.)

Plus, these free drawings, obviously attract new potential customers to the local bakery as well! Word starts to spread among local engaged couples. So the bakery is happy about that too.

Plus, this joint venture and or co- op type of marketing arrangement, definitely helps broaden both the bakery and the jewelers potential viral marketing activities, with other local businesses! Such as the local photographer and or local limousine service etc!

In any event, hopefully you can see and appreciate how to generate leads that actually convert, without having to become a master copy writer? Any questions?

Please list at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!

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