(What You Must Do Right Now In Order To Fix It!)
Four Incredibly Simple Reasons Your Sales Funnel Isn’t Getting It Done!
So how long have you been pro-actively marketing (and or) attempting to market/promote, your extremely valuable products or services online?
And by now, you’ve definitely come across, or heard mention, the pro’s and cons of your sales funnel correct? Yes this is definitely, one of those high intensity buzz words, (like it or not!), you will continually thrown about.
By both the gurus, guruettes and everyone else further down the ladder. 😉 And for good reason. Your online business venture, won’t make it very far without one.
The remainder of this particular post, is not about ‘how to’ actually structure, a working sales funnel. Instead, it’s primary focus, (is to) hopefully shed some practical, real world insights, as to why the one you’re currently working with, may not be fully getting the job done.
And four major potential solutions, to help you turn things around asap.
So Who Else Wants To Discover Four Major Reasons Why Your Particular Sales Funnel Probably Isn’t Getting The Job Done!
(And Four Simple Things You Can Do Right Now In Order To Fix It!)
Again, right out of the gate, this particular post, is not focused, on ‘how to build a sales funnel‘ which is fully functional.
Instead, it’s primary focus is to reveal, (in part anyway), why the current sales funnel you already have, may not be as profitable, as it potentially could be.
Case in point, part of your challenge, may be after your potential prospects, have gone as far as to fill out, or begin filling out your shopping cart, but for any number of extremely valid reasons, decide not to complete the process.
(This happens far more than you may currently realize. Especially to brand new, online newbie marketers.)
And the net result is, without some type of market tested process(es) in place, you may experience, more than your fair share of ‘shopping cart abandonment.‘
Now before any further, let’ be crystal clear here! You, me and everyone else online, sooner or later, will experience a certain amount of ‘shopping cart abandonment.’ So it’s not a question of ‘if’, instead, it’s more a matter of ‘when’ and to what degree.
Your Market Tested Online Marketing Strategies Have To Address Some For Of Shopping Cart Abandonment Reduction!
Here are the four primary reasons, as they relate specifically to the dreaded, ‘shopping cart abandonment’, your sales funnel needs to adequately address head on. Otherwise, all the effort and money, you’ve invested in generating prospects, will ultimately be wasted.
Because remember, according to the recent statistics, gathered by the esteemed Baymard Institute, on average, a staggering 69.23% of all shopping carts are abandoned before their final sales process is fully completed.Ouch.
And further adding insult to injury, once your first time visitor prematurely leaves your/our sites, a staggering 99% are never, ever coming back.
Which means, you had better be developing some type of market tested, free lead magnet giveaway, in order to start building your opt in email/mobile marketing list, for systematic follow up purposes.
Because trying to rely solely on first time visitors, to purchase anything meaningful from you,is like approaching total strangers in a bar, expecting them to say ‘yes’ to your marriage proposal. Good luck! 😎
Your Unique Sales Funnel Will Not Ever Work Like It’s Suppose To Until You Address These Four Primary Concerns!
Please bare in mine, a certain percentage of your online visitors, are strictly basin their final purchase decision on price. So if they can save even a minor amount elsewhere, guess what? They are going to do so.
So don’t based all of your decisions around trying to successfully market/promote to this particular crowd. Because by in large, it’s a waste of your extremely limited resources. Instead, pro-actively address the four primary concerns below, and you’ll help your cause so much more.
1.) Primary concern # one: Please make darn sure, your site, (for whatever reasons!), doesn’t take all day to load!
Because if it does, your potential sales will abandon your cart in droves! And will continue to do so.It’s very few things they hate worst than a slow loading website in general and or a shopping cart in particular!
Help Your Sales Funnel Work For You Instead Of Against You!
2.) Primary concern # two: Next, don’t make your site overly complicated to navigate! (Think of your local grocery store), don’t you just hate it, when it’s not straight forward, where you and I can find certain -standard buy- items!
Likewise, (online),it’s even more critically important for your visitors, to quickly and easily find what they’re looking for, otherwise they will call it a day and move on.
3.) Primary concern # three: Don’t wait until they arrive at your shopping cart, (and emotionally) ready to complete the sale,when you spring additional, totally unexpected charges on them!
Unless you want them to abandon their shopping cart in droves. 😎 Be as forthcoming and upfront as you can, about any and all charges they will incur.
This is why, you continually see some of the biggest and most successful brands online, offer free shipping, for every order over a certain amount!
This battlefield tested strategy, has proven to dramatically reduce ‘shopping cart abandonment.’
Constantly Be On The Lookout For Some Proven Ways To Promote Your Business And Or Service Online!
4.) Primary concern # four: And last but certainly not least. Security, (and or) lack thereof, is an ongoing issue, which is never, ever to far, from the top o your visitors minds.
One incredibly simple way to help alleviate their fears, concerns and or apprehensions, is looking into how your site can secure a SSL(Secure Sockets Layer) certificate designation.
Initially check with your self web host provider, to see what or if, they provide such an option. And just so you know, my site currently has the https: designation, but it didn’t always! 😎
You address these four primary concerns, in a pro-active way. And sooner than you realize, your sales funnel, will consistently start yielding, the long term, bankable results, it was created to do. Sound like a plan?
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
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