(And Will Probably Whined Up Being Pretty Profitable Too!)
Entrepreneur what’s your market tested plan for consistently getting the word out about your business and or service? Have you thought about it? And what or which particular strategies and tactics have you actually tested thus far?
By now you can probably better appreciate the fact. A good or effective word of mouth and mouse strategy. Can be as effective a marketing tool and or asset.
As multi six figure ad budget, right? Because more and more mega influencers constantly sing your business or services’ praises.
The less outrageously expensive, hit & miss traditional ad campaigns you’ll have to pay, agreed?
So Let’s Talk About Strategically And Systematically Getting The Word Out!
Especially if it means you and I can consistently do so. For literally pennies on the dollar. A relative recently shared with me. There’s this incredibly profitable.
Extremely high powered law firm. Which specializes in those mammoth personal injury cases. My relative says the firm routinely runs a constant barrage of outrageously expensive.
Local prime time radio & TV ads. Sharing the huge settlements some of their clients have received. He says they . also have a ton of local billboard ads all over the place too. 😀
So needless to say. They invest a percentage of their gross profits into staying in front of the local population.
And according to my relative. They have an annual brand building promotion. Where they. (Get this…) Give away 1,000 free X pound Turkeys on Thanksgiving day.
And 1,000 free X pound Hams about a week before Christmas every year! And of course the locals line up on the highways. And gladly wait their turn.
To enjoy in this extremely high profile law firms generosity. 😀 You can imagine all of the pictures and videos being posted all over social media, correct?
(And of course there’s bound to be at least a few tax incentives involved. In order for them to be so generous, correct? 😀 ) So please! No nasty comments about “how” it’s only being done in order to save off their taxes etc.
Because truth told. They could just as easily take the money they save, buying those turkeys and hams at a reasonable discount. And flying their family 1st class to? You name the location. 😀
Constantly Look For Previously Untapped Opportunities To Grow Your Business Or Service!
Consider this potentially profitable JV (Joint Venture) arrangement. With a few local, non directly competing vendors. Maybe initially start with just one or two. And try and systematically grow it from there.
Since in this particular case. At least 1,000 locals head to specific place within each local city and surrounding areas, right?
Maybe the law firm also includes an envelop. And inside are X number of extremely time sensitive. New customer only discount certificates to other local business or service providers.
And in exchange for this relatively inexpensive, direct local marketing exposure.
The participating vendors agree to at the following three or X number of conditions.
1.) First: They will offer their law firm JV partners. At least 25 or X% in front end gross profit sharing only. While they gladly 100% of the ongoing, long term gross profits. 😀
There’s Absolutely No Harm In Stretching Your Ad Dollars!
Because at least 1 – 3% or X% of the locals who come to get their free Turkeys or hams. May in fact own their own businesses or services.
2.) Second: They provide all of the lawyers current and future employees and or associates or managing partners etc.
With grandfathered lifetime savings of X% off. Any and all of their purchases. With no minimum requirement purchases etc.
3.) Third: They allow in this particular case. The extremely high profile law firm. Or whichever local retailer they’re currently in a mutually beneficial JV arrangement with.
To pass out, maybe once every month or quarter. Their extremely time sensitive discount coupons. To the law firm or the participating vendors customers and vendors. 😀
Go ahead and book your free one on one. Thirty minute strategy call now! And let’s start designing some potentially profitable strategies. For systematically getting the word out about your awesome business or service.
Isn’t It Time You Stepped Up Both Your Marketing And Promotional Game!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
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