Five Social Media Marketing Advantages Your Major Competitors Are Probably Totally Ignoring!
At this point, no matter what size your actual business or service is, can anyone (but especially) a small cash starved struggling small business owner and or service provider, really question the overall effectiveness of proactively (and strategically) leveraging social media in order to gain an upper hand on your major competitors!
Hopefully not. Still, without question, some of you (aka) small business owners and or service providers, may not totally see it just yet. Think of this one incredibly powerful ( and often overlooked) advantage. No matter “how” big your actual physical store is, if five or ten thousand people came to your store at one time, would this massive crowd create a problem for you?
Not to mention a potential safety hazard as well! But guess what? Five or ten thousand of your loyal Facebook fans could not only be on fan page all at once, but they could even spend money too!
That one reason alone, should be motivating enough to compel any serious small business owner and or service provider, to be extremely active on various social media platforms.
At least twitter and Facebook, if nothing else!
Five Simple Ways Being Active On Social Media Gives Your Small Business A Major Advantage!
(That Your Major Competitors Are Probably Totally Ignoring!)
You’ve heard the old saying, “When in Rome, do as the Romans do!” Well entrepreneur, in business, do like the successful entrepreneurs do! When large multi billion dollar corporations like Dell computers are proactively devoting not only money and extremely valuable people resources to strategically leverage their social media presence! That means you & I as savvy small business owners and or service providers, had better being doing the exact same thing!
Of course it goes without saying, that the following short list of five primary advantages, should serve as merely a starting point!
1.) Major marketing advantage # one: Entrepreneur (without a doubt) one of the most powerful and effective marketing tools you have, is your ability to listen attentively to the conversation that your best customers and clients are already having!
And by encouraging them to actively share some of their deepest darkest complaints, likes and dislikes in your FB forum! My friend, you can and should discover a ton of extremely valuable research material!
You can engage them on a much deeper level than them merely occasionally commenting on your blog and or website!
2.) Major marketing advantage # two: Their two way extremely interactive communication, can and will be the fuel for future products and or services developments!
3.) Major marketing advantage # three: Your community based forums are a great way to proactively solicit satisfied customer stories and other positive experiences! As well as discover where the warts are located as well!
4.) Major marketing advantage #four: Your FB forums are an incredible resource to proactively do customer service outreach! Your best most fanatical customers and clients can go there to get their most pressing questions answered!
And be exposed to other like minded individuals all over the world! In short, people that share the same passion for your products and services! And needless to say, this type of proactive outreach can and will compel (both) customer and brand loyalty!
5.) Major marketing advantage #five: Being active in social media can and will help to fuel long term brand loyalty and your reputation and influence! While dramatically lowering your traditional upfront out of pocket costs!
No matter “how” you slice entrepreneur. It really pays to be proactive on social media, don’t you agree?
Please list at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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