(That Your Competitors Are Not Using!)
Five simple ways to leverage your local restaurants Mothers Day promotions!
So (Entrepreneur), would you really have a problem strategically leveraging your Mothers Day promotions into (at least) 25% more long term income, especially if the marketing process was (both) seamless and allowed you to pay your respects in the same breath?
By the way, Happy Mothers Day! to all the eyeballs reading this that happen to be Mothers! Here’s to all you do and endure! And for the rest of you reading this, if your fortunate enough to still have (either) your Mother, Grand Mother or Mother in law with you! Please be sure you acknowledge them on this very special day!
Now then; let’s get on with making some money!
How To Strategically Leverage Your Mothers Day Promotions!
(And Create At Least 25% More Long Term Income For Pennies On The Dollar!)
First of all entrepreneur, you need to recognize the enormous long term marketing leverage, that you can garner by strategically acknowledging the Mothers within your value customer/repeat customer base! Because (truth told) they yield an awful lot of clout!
Case in point: they know which restaurants in town have the absolute best tasting (and most affordable) steaks, killer salads, cleanest bathrooms! Which ones have the best tasting seafood platters and deals with overcrowding the best!
Which ones accept the most credit cards and serve the best tasting wines and top of the line champagnes etc!
And my friend as an aspiring restaurateur, if you don’t think these issues are important (and matter) a whole heck of a lot to your potential customer base! Think again! So why not creatively feed into by strategically leveraging it!
Five Proven Ways To Creatively Leverage Your Annual Mothers Day Promotions!
1.) Strategy # one: Why not inexpensively test creating a ? What else a “Happy mothers Day Club!” simply add a large punch bowl display near (either) your cash register or exit.
Have them fill out a card, list their birthday, just the month & day, but not the year! And list if their married and what date their anniversary is, and check a box indicating whether or not, they’d like to be simultaneously entered into a “Free Drawing” courtesy of a top local florist., that just happens to be one of your top (current or future) joint venture partners.
(Or you could simply give them a business size or index sized business card and send them to your special lead capture page on your WordPress blog and let them opt in to discover all the exciting details!
2.) Strategy # two: Next, if they’re a Mom and they have kids, give them special VIP discount coupon cards that let them bring up to any three kids- meaning they don’t have to personally be related to them- (twelve and under) to your restaurant with them on certain days between certain times and the kids get one large soda each for just $.30 cents each! Plus, the kids get 25% off their desert!
3.) Strategy # three: Since they’re also be automatically enrolled in your monthly guaranteed winner “Birthday Club”, give all the runners up, for any particular month, 25% off VIP discount coupons, plus $1.50 off their desert if they come to your restaurant by a specific date! Text or email them!
And of course, that months guaranteed winner, will win a free meal (not to exceed X), plus 25% of any adult’s meal over 18, that’s not currently a regular customer!
4.) Strategy # four: Inexpensively test giving away some really cool T shirts that say “I’m A Super Mom! Just Ask blank’s Restaurant!’ And on the back, invite the eyeballs to enter your free drawing, by going to your special lead capture page on your WordPress blog!
So you give them away to every runner up and before long (after just) one year, you’ve got a local army of talkative Moms wearing your T shirts promoting your restaurant!(And who knows, a certain percentage of them may want to be a part of (both) a local on & offline club/fraternity! That periodically meets, at where else? Your restaurant!)
5.) Strategy # five: While Mom is at your restaurant, be sure she enrolls her kids (be they) her own or her grand kids etc; into your guaranteed monthly winner kids “Birthday Club” as well!
That way your systematically working two completely different segments of your valued customer base simultaneously! Because no matter how you slice it entrepreneur, doesn’t it just make sense to strategically leverage your annual Mothers Day promotions! For maximum profits! Any questions?
Please list at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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