Five simple things that your major competitors know about the consumer buying process that you probably don’t!
Aren’t you curious to know, what it is that all your major competitors seem to know about the all important consumer buying process, that you apparently don’t!
The first thing they seem to understand right off the bat is, the consumer buying process actually happens in stages, it’s not simply an impulse gut kneed reaction to a particular marketing piece.
No way! They understand that consumers actually (routinely) go through at least three to five stages before they whip out the cash and or their credit card.
How To Put The Consumer Buying Process To Work For You!
(Five Ways Understanding The Consumer Buying Will Work For You!)
1.) Did you know (or do you) realize that people in general and consumers in particular, will clip out a coupon that has a dotted line around it, even though recent statistics indicate that the overall response rates for coupons in general are down.
That being the case, just like the Nike ad says “Just do it!”
2.) Are you actively using the three proven power words, that more times than not, trigger a positive response rate.
Which means, you definitely want to start sprinkling the the proven power words guaranteed, free & new, throughout your sales copy!
(And another closely related proven copy writing marketing tactic, is to personalize all of your sales letters, emails and postcards etc. Because personalizing customer communications, can dramatically increase your overall response rates.
Acknowledge The Consumer Buying Process And Watch Your Long Term Profits Soar!
3.) Never forget that people in general and consumers in particular, buy products or services for emotional reasons, but often (try and use) logic to justify their reasons.
Case in point: the top most successful Insurance agents often use parents (obvious) emotional attachments to sell parents Insurance policies on their very young children.
4.) Consumers absolutely will and continue to respond to “scarcity” and or “extremely limited time offers.” For ex: the first 50 people to do X, Y will get Z!
5.) And finally… human beings in general (so that includes) your target audience, responds favorably to the proven principle of reciprocity.
That’s why, it’s often easier to sell things (especially) expensive things, when offer something of high perceived value as a powerful free bonus!
Well hopefully, you’ve got the overall idea here, which is, the more you know and understand about the all important consumer buying process, the more you’ll sell to your valued customers & clients!
List at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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