Five Reasons Why You Should Do More Word Of Mouth Client Acquisition Marketing!
Ladies and gentlemen given the choice. Would you rather continue to invest extremely large amounts of money on outrageously expensive on or offline ad campaigns? Which in order to have any chance of them continuously paying off.
You have better better be constantly A/B split testing them. Otherwise your money going straight down the toilet. On the other hand. The more effective your word of mouth and mouse client acquisition marketing strategies are.
The less money you’ll need to waste on the expensive initial front end of your sales funnel. Who can argue with that potentially profitable outcome?
Who Else Wants To How To Make Building Brand Visibility For Literally Pennies On The Dollar?
Think about ‘how” much money is spent everyday by small or midsized business owners or service providers. Then think about how many of these local companies you can name?
Yet those companies spent the money and what do they or you have to show for it? Six months or later. For just a moment. Think of any local upscale barber shop or local upscale women’s hair or nail salon(s.)
Now imagine you’re newly licensed CPA or CFP. And you’re just starting out on your own. And proactively looking to build your customer/client base.
And of course you or your major competitors are looking to do so for literally pennies on the dollar. You start inexpensively testing and watch your long term gross front and long term back end profits grow.
Especially when you or your major competitors are systematically utilizing some proven form of word of mouth or mouse marketing strategies or tactics.
So Wanna Keep Paying For Outrageously Expensive Hit And Miss Ad Campaigns Or What?
Now quickly getting back to these newly licensed CPA’s or CFP’s. So imagine these licensed female CPA who goes to one of the top, upscale female hair and nail salons in her particular area.
And after or as soon as she or one her/your local major competitors gets on a first name basis with either the owner(s) or one of the top stylists in each shop.
You could inexpensively test the following, extremely low hanging fruit lead generation strategy. Initially invest a mere $20 dollars per lead. How can you possibly use such a small amount of promotional dollars.
On any type of non PPC (Pay Per Click) lead generation campaign you so skeptically ask? So you initially invest just $200 dollars total.
Consistently Utilize A Little Up Front! (In Order To Gain A Whole Lot Over Time!)
But allocate a mere $20 dollars or X. For a total of ten local women who are getting serviced at this upscale hair or nail salon. And you tell the hair salon owner or stylist(s). To deduct $20 or X number of dollars from the female customers total bill. 😀
Plus have the owner(s) or stylist to hand them your best market tested, single or doubled sided direct response type of business or index card.
Basically your direct response type of non traditional single or double sided business card. Invites them to visit your opt in email building land capture page. In order to request your free problem solving lead magnet.
Reveal some highly regarded financial benefit in your free lead magnet giveaway. Which these high income women or men will definitely wanna know more about.
This is where strategic A/B split testing heavily comes into play. Imagine the pure surprise and delight of these locals. And you know at least some of them will definitely take to bragging both on and off of social media, right? (Wouldn’t you? Me too! :-D)
Who Says You Need A Ton Of Money In Order To Strategically Build Your Long Term Brand Visibility?
So as these local men and women constantly talk up the fact you or your major competitors partially paid for their hair or nails etc.
Plus you received a business card. Which, (if you definitely aren’t ready to shoot some type of video!) You could invite them to go to your free or paid calendar. And set a free 45-90 minute “Financial Success Analysis” session.
And be sure and give it some type of perceived value! Because if you don’t value it. Neither will they. Ladies & gentlemen this definitely sets the stage for part one.
Coming up very shortly in part two. You or your major competitors will discover at least five more proven benefits of effectively utilizing some type of bank account filling word of mouth or mouse client acquisition strategies and tactics. See you in just a little bit.
Who Still Don’t The Long Term Profit Generating Potential Of Word Of Mouth Marketing Strategies And Tactics?
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