Five Proven Ways Smart Marketing Definitely Doesn’t Cost You Money! Part Two
Now that you’ve had a chance to initially read. And hopefully re-read and possibly even start applying at least some of what you or your major competitors discovered in part one.
You realize and better appreciate “why” some type of smart marketing strategies & tactics. Should definitely be or quickly become part of your long term marketing tools, right?
Because the moment they do entrepreneur. You and I will begin to notice “how” fast and wide some previously closed doors start to open. And hopefully you agree, that’s not exactly a bad position to be in, correct?
Truth Told You’re Probably Just A Few Strategic Tweaks Away From Some Really Profitable Income Producing Activities!
Quickly picking up where part one left off. As you recall. (In our strictly hypothetical marketing illustration example. 😀 ) This independently owned retail jeweler.
Decided not to go all in on the traditional advertising/promotional route. And not invest in more of those outrageously expensive, (not to mention!) Dismally performing, local billboard ad campaigns.
Which at $40,000 dollars a month or more. In just three short months. They or one or several of their major competitors. Now have direct access to an additional $120,000 dollars worth of long term growth capital.
Have You Also Noticed Outrageously Expensive Local Radio Or Tv Ads Don’t Allow You To Inexpensively Follow Up?
Case in point. (Entrepreneur please pay extremely close to this all too common occurrence.) A major retailer, (practically anywhere in the world!)
They start running their outrageously expensive, 30 & 60 second local prime time TV & radio commercials. For an up coming sales event. Which usually ties into some major holiday.
Hopefully you can see “how” quickly their ongoing costs add up. Before they ever earn a dime. Pretty standard, correct? On the other hand.
Because an extremely marketing savvy retailer. Has been strategically & systematically building their own opt in email lists over the last X amount of years.
And even after 11 or X% have (for whatever reasons), decided to unsubscribe. They still have 65,000 locals who have decided to stick around.
And 20,000 of them or X number of subscribers. Have checked a box on your market tested, lead capture page. Requesting to be notified. Every or any time the retailer either has excess inventory they need to move.
Or merchandise which is being discontinued altogether.
You Don’t Always Have To Gross More On Your Initial Front End! (In Order To Systematically Gross More On Your Long Term Back End!)
These 20,000 or X number of subscribers. Simply receive a series of non pre-written, broadcast email messages. So no matter “how” much or how little the retailer actually grosses on their sales events. Entrepreneur, which strategy do you honestly think?
A.) Cost the retailer less up front?
B. ) Grosses more, in spite of the fact. Neither approach will generate 100% engagement. 😎
One retailer is incredibly lucky if, even 1% of the locals exposed to their outrageously expensive traditional ads. Comes in & buys anything. While the opt in driven, email subscribers.
Who specifically requested to be notified. With the additional front end savings. The retailer can and definitely should further ethically bribe their subscribers to drag a friend or two with them. Who are at least 18.
And the first X number of ladies who drag at least two or more guests with them. They automatically get a pair of extremely eye catching, diamond studded earrings for free. 😀 Which routinely sell for at least $450 dollars a pair.
They’ll probably constantly share their extremely good fortune, both on & off social media, correct? 😀 (Wouldn’t you?)
Are You Start To Appreciate How Your Additional Savings Can Be Creatively Used To Further Grow Your Business Or Service? (For Literally Pennies On The Dollar!)
Don’t just run outrageously expensive ads! Instead, step back & see. How you can systematically apply some sort of smart marketing strategies & tactics!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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