!Five Proven Ways Smart Marketing Definitely Doesn’t Cost You Money!
(This Way You Can Stop Throwing Your Extremely Hard Earned Dollars Down The Toilet!)
Hopefully by now, you’ve probably seen more than your fair share of outrageously expensive advertising campaigns, right? And not just because they cost a fortune to both produce & then run them.
Unfortunately that’s only the initial surface of your potential cost. Without a doubt your interest would be far better served by utilizing some type of smart marketing strategies and tactics. As often as possible.
This opens the door (incredibly wide!) For some positive compounding effects of both your extremely hard earned dollars & other extremely valuable resources. Can you live with that type of potential outcome?
Unfortunately Any Type Of Outrageously Expensive Advertising Campaigns Ultimately Cost You In More Ways Than One!
Ladies & gentlemen, please stop and consider, just how much it actually costs a business or service provider. Who instead of systematically building their own opt in email list.
They spend a ton of money on outrageously expensive, local prime time radio or TV ads. Or potentially expensive local billboards etc. Let’s say a local, non franchised retail jeweler store. Or independently owned retail appliance center owner.
Buys an outrageously expensive, local billboard ad campaign. Which initially costs them, (depending on) their specific area. At least $50,00 dollars per month or X. And they reason. Over the course of one year.
Anywhere from 500,000 -700,000 individuals will pass by their billboard. (You might also think of this as the equivalent of total exposures.)
When they (or you!) definitely should have strategically invested both their time, money & effort into building their very own opt in email list(s.)
Why Continuously Pay For Outrageously Expensive Ads! *When You Can Send If Need Be Multiple Email Messages To Your Segmented Subscribers!)
Here’s “how” and where you or your major competitors start to distant themselves from the rest of the pack. (Strictly for hypothetical marketing illustration purposes only.) Let’s say this extremely marketing savvy retail jeweler.
Because of their free drawing strategies. In three and a half years. Now have their very own opt in email subscriber base of 65,000. (Even after, for whatever reasons, 11 or X% have decided to unsubscribe.)
But part of the list, (approximately 17,000 give or take.) Indicated they definitely wished to be alerted.
Every time any women’s mid to high level diamond studded earrings. Or men’s mid to high level gold chains or watches where being discontinued.
This segmented list, would get a series of extremely time sensitive, “For the next ten (or X) number of days only!” Email alerts.
As long as the subscriber drags a friend with them. Whose at least 18. Before the expiration date expires. They can purchase any one individual or pair discontinued items at cost.
Up to $3,000 or X amount of dollars. (Do you think they’ll eagerly spread the news both on and off of social media? 😀 ) Would you?
Once Word Begins To Virally Spread Entrepreneur! (It Will Definitely Begin To Take On A Life Of It’s Own!)
Plus, please consider the following. Almost totally ignored advantages of strategically using email marketing. Suppose several of your major competitors. Decide or continue to go the outrageously expensive, traditional, local radio & TV route.
(Entrepreneur, by the time you finish reading this single blog post. Sadly, at least three more potentially expensive drains on your bottom line will have occurred.)
1.) A number of outrageously expensive, local 30-60 second, prime time radio & TV ads will have played in your local area, right? And even though you or I didn’t see any of them. They still costs those advertisers X, correct? 😀
2.) They also don’t get into invest their ad savings into further ethically bribing, both current & future employees, vendors or customers/subscribers. To do X,Y or Z! 😀
3.) And finally… They miss out big time! On not being able to further leverage, the referrals being systematically generated. From all the previously mentioned sources.
Inexpensively generating new first time customers for the. For a fraction, of the usual front end cost. Plus, you try to calculate those referrals, total lifetime customer value metrics. Because they’re acquired so inexpensively.
And what both you or your major competitors will quickly discover is. Each new and subsequent referral based customers, typical, total lifetime customer value metrics.
Has gone up exponentially. Can you see and fully appreciate that undeniable fact? 😀 Is or has it started to dawn on you? Why different types of smart marketing, definitely makes sense?
And given time, will gradually increase your overall bottom line. While dramatically lowering your typical front end costs. (Wait to you read & apply what you or your major competitors will discover in part two.)
Put Your Foot Down And Stop Being Wasteful And Uncreative! (Simply To Be Seen By The Masses!)
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
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