Five proven direct mail ideas you should be using right now!
(Because They Will Definitely Help You Be More Successful!)
So are the direct mail ideas, that you’re applying to your business, product or service, are they working? Yes or no? If not, how long do you plan on using them?
Until it bankrupts your company or what? Granted, there are a ton of sources (both) on and offline for you to get more costly information (theory) from.
But aren’t you tired of throwing your hard earned money down the drain?
Direct mail can be one of your best marketing strategies, provided, it’s properly executed. Otherwise, it can and will burn a hole through your wallet. You can consistently generate some serious return on investment (ROI), when you know what your doing.
Or you can quickly drain your extremely limited bank account, when you don’t!
Proven Direct Mail Ideas Don’t Have To Be Expensive!
(In Order To Work!)
However, before you decide to get really serious and committed to at least partially trying some type low cost direct mail promotions. You need to keep this extremely important train of thought in mine.
If you or a love decided not to shower for the next 90 days (or longer), imagine that if you will! What kind of affect do you think that would have on your co-workers, employees, customers, clients and or future joint venture partners and or vendors etc? Bingo!
What’s the point you ask? Simply this, the majority of direct mail marketing experts agree, that typically it will take at least seven to twelve frequent exposures, before your even your most targeted consumer is ready to take any kind of meaningful action! like buy something from you!
So please, do not start this potentially profitable marketing process thinking, one simple snail mail marketing campaign will result in major success!
Introducing Five Incredibly Simple Direct Mail ideas You Need To Apply To Your Business, Product Or Service Right!
Although at first glance, these five proven direct marketing tips may seem trivial, do not under estimate the potential (long term) positive they could have o your bottom line.
And remember, this process is not one and done! It takes both time and some consistent commitment as well.
1.) Strategy # one: make sure you always periodically clean (remove) bad addresses from your list. This way you’re only spending your hard earned dollars on real potential prospects.
No more unnecessary mailings!
2.) Strategy # two: If your prospect and or customer didn’t respond as favorably as you would liked on your last mailing, sweeten the pot by strategically cross promoting some other local non competitive vendors gift certificates, coupons and or special time sensitive VIP passes etc.
offer them as really cool bribes, provided they take the specific action you want them to take. Like come in for an immediate test drive, by some specific date or bring at least two adults over 18, that are not currently customers, to your restaurant, on a certain day 7 during a specific time etc.
3.) Strategy # three: Whatever you do, don’t let too much time pass between each mailing and or email message that you send them. because there’s just far too much competition! and you can bet your competitors are not sitting around waiting for you to make the first move!
Start Applying These Proven Direct Mail Ideas To Your Business Right Now!
4.) Strategy # four: If you already have a proven long term back end marketing funnel in place, that you know will will pay off (really) big over time. The you can safely afford to do multiple mailings. Especially if one sale is worth $400 dollars gross or more!
Then it only makes sense to mail at least one $.39 cent post card every other week for the 6-12 months! Right?
5.) Strategy # five: And make sure every future mailing is linked (conceptually speaking) to your last one. Meaning- you mention the last mailing, especially if you offer is extremely time sensitive and the expiration is quickly approaching!
You consistently apply these five proven low cost, high powered direct mailing ideas, and it won’t be too long before you see your profits soar! And that’s what you want, right?
List at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Digg or tweet this. Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by at least 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
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