Five Proven Blogging Tips For Today’s Extremely Busy Small Business Owner!Part Two
Entrepreneur have you noticed that since you’ve been blogging for a while, there is absolutely no shortage of information available for research purposes?
Case in point; how easy is it to literally get lost in the -information overload-sauce, once you start doing any kind of in depth online research? Exactly.
So here are five proven (small business) blogging tips, to help you effectively reach your specific target market.(And start to be viewed as a reliable expert resource for your specific target market.)
For sure you have expertise in your chosen field, but the problem is unless you quickly become skilled at getting the word out. (Consistently and effectively promoting your blog post.) Your blog will be just like that tiny offline retail shop located on some obscure side street that only a handful of people ever become aware of.
Oh sure, your nick knack shop may have some really cool (never before seen) originals, but the most pressing problem you face is, since so very few new first time and repeat customers even know you exist.
You’re barely generating enough sales activity to keep your doors open. And if that goes on long enough, your frustration levels will most certainly rise, and it will become extremely difficult, if not impossible to keep your doors open.
These Five Proven Small Business Blogging Tips Will Definitely Hep You Become An Extremely Valuable Resource For Your Target Market!
Since at least some of your major competitors will definitely be blogging too. Use your blogging activities (and your social media) marketing presence to open an ongoing dialogue with your specific target market.
1.) Proven blogging tip #one: For sure there are at least five or six (or more) ongoing issues, and or major concerns that constantly nag your industry in general and your chosen niche in particular.
Entrepreneur, choose at least one or two of those issues and start to specialize in them. Consistently create blog post, (and other extremely helpful content, in various formats),which offer your unique perspective and insights! Develop a following that starts to look to you/your business for your keen and timely insights.
Granted, your target market can find generic answers to their particular problems (on and offline.) But they can’t readily find that same information, with your unique insights!Now can they? Because you can personalize the solutions and customize them for your particular audience!
2.) Proven blogging tip # two: If your relatively new to your particular industry, one really simple, proven way to make a splash is to reveal some of your industries closely guarded-dark little known- secrets! But do it via a free lead generating how to problem solving video and or webinar series etc!
In other words, use it as a proven carrot to start building your on or offline lists! Where your major competitors charge for these secrets! Offer yours in exchange for either a video testimonial and or as a free lead generating opt in giveaway etc.(Power list building 101!)
3.) Proven blogging tip # three: While your major competitors are busy being way too generic, instead you become branded as the specialist.
Maybe you can start securing periodic interviews from both local, regional and or nationally recognized experts within your industry in general and or niche!
It’s Not About Flashy Images It’s About Substance!
4.) Proven blogging tip # four: Entrepreneur, you do not have to be a world class entertainer, in order to be extremely entertaining to your specific target audience! Just periodically share a personal, and or business story that the vast majority of your target audience can easily relate to.
Maybe share something funny and or touching that happened at your, or a friends or your kids or a relatives wedding, and or reception! Who doesn’t have or can’t relate to some of those.
5.) Proven blogging tip # five: And finally… Entrepreneur, you also don’t have to an educator, in order to educate! Just inform your audience. You don’t need to be and or attempt to be a popular TV news anchor, and or major personality!
That’s not what or why your visitors originally came to your blog is it? They’re not looking for some slick, highly polished presentation. Instead, they just wanna know and or discover “what,” how or and why they’re missing the boat!
Become their trusted ambassador of insider tips, secrets and little know how to strategies and tactics etc. And they in turn will enthusiastically help spread the word (high and low), both on and offline, about this obscure power blogger that really has, and offers these great (not so readily) available and extremely practical tips.
As soon as you can ladies & gentlemen, incorporate these five incredibly simple and proven, blogging tips into your long range marketing mix, and your value in the eyes of your target market will most certainly soar! Can you live with that?
Please list at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Digg or tweet this. Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by at least 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
It’s a $97 dollar value and it’s free!
Hi Mark,
Definitely there is no shortage of information for research. In fact, in today’s digital world, I would say that there is ‘over-flow’ of information.
Rajaraman K recently posted…Your Website and SEO
You’re so right!
And that’s probably what makes the entire blogging/information
marketing niche so potentially lucrative!
Because there’s always new information of some kind to be
learned, shared and taught!
People never get tired of paying to learn new innovative ideas! Thank goodness!
I definitely appreciate you taking the time to stop by
and sharing your thoughts!
Excellent tips, Mark! The first one struck me, because you are right — there are always a few issues that persist, and people are looking for answers to the frustrations or questions raised.
Willena Flewelling recently posted…A Helping Hand
Right you are Willena!
And who better than you and I to brand ourselves as the ultimate problem
solvers for our particular niches!
Because whether we address these issues or not, eventually our savvy competitors will and beat us to the punch!
Thanks so much for stopping by and sharing your thoughts and for your positive feedback!
I definitely appreciate both!
I have to say that I REALLY agree with #4. I battle with this tip all the time. Mainly because I see what posts go viral. However, they aren’t the type of post that gets the most visits on my blog! I need to stop focusing on what others do and stick with what works for my blog.
Heather recently posted…{GIVEAWAY} Look Great for a 1D Concert
Absolutely Heather!
Your personal brand is unique! And nobody, no matter how hard they try can offer your
unique perspectives and insights to your target audience!
Your visitors come to your blog for your unique perspectives! So don’t fight it, instead parlay into yet another
customized marketing tool!
Thanks so much for stopping by and sharing your thoughts! And for showing your support!
Both are greatly appreciated!
Hello Mark, You sure have some great blogging tips here my friend. I think the most important thing is to keep it Real.
#4 You don’t have to be a world class entertainer, so true just be YOU! More people need to learn how to brand themselves by sharing more about them HUH??
Really a great post thanks for sharing..Chery :))
Chery Schmidt recently posted…Finding Your Passion!
It’s definitely true Chery!
Thank you for your extremely kind words!
You definitely seemed to have mastered the art of self! Nobody really cares about
a slick presentation! There’s more than enough of that to go around, on & offline.
People just want sincere quality info, that’s shared from the heart!
Honesty, sincerity and clarify are extremely powerful marketing tactics for sure.
Thanks so much for stopping by and sharing your thoughts!
I really appreciate it! Take care!
You’ve sure laid out a lot of great advice here, Mark.
I think an especially important point is to really address your followers’ most pressing needs. What are the big questions, problems, obstacles for folks in your niche?
That’s the place you are most likely to turn some heads and get them to pay attention to you because, after all, everybody knows they’ve got to get past this big obstacle.
It certainly brands you as a specialist, an authority or an expert. That’s who people turn to when they’re looking for answers to their problems. Solve their problems and they’re going to follow you all over the place, for a long time to come.
David Merrill 101 recently posted…Do Shiny Objects Drive Online Entrepreneurs Crazy?
Absolutely coach!
I couldn’t agree more with your assessments! And I also love the keen insight you shared about turning the
right heads, by specializing and becoming recognized as one of the go to experts, within your niche!
Because for sure, that type of quality power info sharing, will definitely make you magnetic in their eyes!
Which (as you pointed out) brands you as one of the proven sources for quality problem solving information within your niche!
Thanks for stopping by and sharing your extremely keen insights! And for your continuous support!
I totally appreciate both!
Mark, I loved all of your tips, and I have to say that the first one is the one that resonated the most to me because it’s directly related to solving problems…which is what ALL business owners need to do to be sure that their target customer or client will always want to turn to them in the time of need.
Though it seems like solutions provision would be the first thing that businesses would blog about, it’s often the dead last thing that they do. Talking about how many customers/client you have is not as important to someone who is new to your expertise. Solving their problem, however, is.
Great article, Mark! I think this is my first time visiting your site. I will be sure to come back, again!
Christi Johnson recently posted…On Being A Marketer Who Loves To Write – May The Two Of Me Continue To Meet!
Awesome Christi!
Thank you for your extremely kind words and enthusiasm! I’m definitely in your camp about how
so called savvy small business owners and or service providers and sadly, even some savvy
entrepreneurs as well.
Literally waste countless golden opportunities to establish their expertise and inexpensively increase their market share,
simply by strategically addressing the major issues and or concerns of their industry in general and or their specific target market
in particular!
BTW, let me just say, that I visited your blog for the very first time, just last week and was very impressed! And I
social shared one of your post, but because I don’t currently have the discus plugin, I wasn’t sure if I
could leave a comment, because I definitely wanted to.
And now I see the headline from your latest post.That is a great headline BTW! So I’ll definitely have to check it out!LOL!
Thanks so much much for your extremely kind and inspiring words Christi!
And thanks for stopping by and showing your support! I’m grateful for both! Please don’t be a stranger going forward!
Excellent tips Mark. I’m a researcher and one thing that never ceases to amaze me is how – time and again – I see people reference information that is outdated or inaccurate. It’s as though they completely ignore the date of an article or report – if it pops up at the top of a Google search or they see another blogger writing about it then it must be worth using.
There’s a(now)famous example where several of the biggest names in self-help repeatedly referenced a study at a major university using it as the basis for their claims. The problem is, that study never actually took place but you’d have to dig through 4 pages of search results to find the disclaimer published by the same university refuting those claims.
My point is while I agree that “expert” or “educator” status is not necessarily required no matter how busy an Entrepreneur/Small Business Owner/Blogger is, if they want to establish their brand as trustworthy and authentic don’t take short cuts or blindly follow the herd when it comes to the information you share with your audience.
Marquita Herald recently posted…Stepping Stones: Self Motivation
Spot on Marquita!
That must have been quite the bombshell, when the real truth was finally revealed regarding the study!LOL!
And as you mentioned, both on & offline, you definitely see a lot of Pete and repeat!
With regards to newbies simply regurgitating what they learned from the guru courses! There’s certainly more than enough of that going on.
Let’s face it, it definitely takes a ton of hard work and dedication, to be authentic like you and some others!
Great points and I couldn’t agree more! Thanks for your continuous support and for your extremely valuable feedback!
Both are greatly appreciated! Can’t wait to read your latest post! Will definitely check it out within
the next day or two!Take care!