Five Potentially Profitable Reasons Why Your Small Business Definitely Needs A Paid Email Service Provider!Part Two
Alright, you gotta admit part one of this ongoing series, about the five potentially profitable reasons “why” your profit seeking small business, (and or) service definitely needs to be strategically using, a paid email service provider.
(And the really good news is…)
You don’t need to be one of the fortune 100 or 500 variety, in order to benefit from strategic email marketing strategies, and the paid services that make it all possible.
Because, if nothing else, you can constantly find (literally) tons of low cost, creative ways to systematically lower your cost, using a paid email service provider, while simultaneously increasing your long term gross profits!Agreed?
In part two we’ll laser focus in on one of the five potentially profitable reasons, that pro-actively using a paid email service provider definitely makes good business sense!
Hopefully, that will become obvious during the remainder of this post.
So Why All Of This Fuss About Using A Paid Email Service Provider?
Of course some of you that are currently squeezing, any and every nickel, when and wherever you can probably aren’t quite sold, (just yet) on “why” you need to be utilizing a paid email service provider to help you grow your business and or service.
Has that little thought, passed through your cost conscious mind? It’s definitely okay if it has,but you need to know, it’s probably one of the main reasons that you’re constantly struggling to make a consistent profit in your business!Huh?
Case in point; the very thought of you purposely adding to the expense column of your business, unfortunately prevents you from (really) seeing, the overall potential long term profit potential, of pro-actively using something as simple as a paid email service provider, in order to help increase your long term front and back end profits!
So How In The World Do Paid Email Services Help Increase Your Long Term Profits?
As you recall in part one, a paid email service provider, gives you (both) the ability, and the complete strategic flexibility to send (on the fly), unplanned or pre written, special email message alerts, to either a segment and or your entire list of opt in subscribers!
As often as you like!And hopefully doing so, doesn’t drive your extremely loyal subscribers completely over the edge! 😎 An option that is not currently available to the users of any free autoresponder services.
Even so, you still may be wondering, “how” or why this ability to send any given segment of your opt in email list, an unscheduled email message can be potentially profitable to you?
Let’s take a look at two rather polar opposite examples, (but) they both ultimately lead a savvy small business owner, (and or) service provider, to the exact same place.
The Right Technology Definitely Helps You Build An Extremely Profitable Marketing Funnel!
1.) Potential profit generating example number one: Let’s suppose you run a fairly successful, (and therefore) popular (single location), local bookstore in town.
And you currently have your very own (double) opt in email list of 1,000 subscribers, and constantly growing!And let’s go further and say, you have a grand total of 45 (and counting), pre written email messages in your follow up sequence.
And now, as fate would have it, you find out late Monday evening, (from a tweet) that appeared on your twitter feed,that a very popular, (local) author, who recently published their fourth mystery novel,is now unexpectedly available to make some local book signing appearances!
And even though it’s incredibly short notice, your management team reached out to her agent, and even though it (definitely) took some fancy foot work, the two of you managed to secure them for a live book signing, this coming Friday, between 10: 00 am – 1:30 in the afternoon.
Effective And Strategic Email Marketing Strategies Can And Definitely Will Save And Make You Money!
Now your immediate new challenge is,to effectively get the word out to your email subscribers, even though you don’t currently have any pre written follow up email messages scheduled for them this coming Friday.(Or whenever!)
And that’s one of the keys, to using a paid email service provider, (because) of the email “broadcast”) feature, you (or someone) you designate, within your organization, simply writes (and proof reads!) your previously unscheduled email special alert message, schedule the specific date and time you want your message to go out, and it’s done!
The More Targeted Your Sales Funnel Can Be Customized The Better Long Term Results You Can And Definitely Will Consistently Produce!
And don’t forget, your (special email alert) broadcast message, may only go to a specific segment of your list! Because what if, only 250 (or X) of (your current) 1,000 opt in subscribers, are truly “Mystery Novel” lovers!
Why bother sending everyone that message? Instead, why not just strategically target, only those, that are statistically more likely to be interested!Don’t you agree?
In any event,(both) the power and discretion, to send (virtually) unlimited, unscheduled “broadcast” special email alert messages, (to either) a specific segment, (and or) to your entire list, is just one of the five potentially profitable reasons why, your profit driven, small business definitely needs to be taking advantage of a reputable, paid email service provider!Would you not agree?
Running A Successful Small Business Doesn’t Necessarily Mean The Technology You Use Is Small In Stature!
2.) Potential profit generating example number two: Now this particular example, really hits home, the long term potential profit potential, of (effectively) using any particular paid marketing tool in general, and a paid email service provider in particular.
Let’s suppose you run a fairly successful, (local) single location, retail appliance center.And (unfortunately) a former local competitor, that was also a single location owner, (has suddenly) fallen on some extremely hard times, and (as a direct result) must do an “Everything Must Go!” liquidation sale!
Which means, they are more than willing, to let the vast majority of their inventory go, at (super discounted) bargain basement, fire sale prices!However, since they currently have over 200 tablets, and your store would love to accomplish two major goals, as a direct result of them having to do a fire sale!
The Right Technology Can Definitely Help Improve Your Best Lead Generation Efforts!
Here’s what you propose to the (extremely) cash strapped -and therefore- extremely motivated owner(s.) Instead of offering them your customary 30–40 cents on the dollar, to simply purchase all of their state of the art tablets from them.
Instead, (if) they’re willing to be just a little bit flexible and creative, you assure the owner(s), you’ll definitely make it worth their while to do so!
Your Savvy Small Business Can Actually Harness A Lot Of Power When You Play Your Marketing Cards Right!
And here’s how: What you wanna do is, (simply) have one of their main store managers, (and or) an extremely trusted and reliable store employees, bring those 200 (or X number of) tablets (or whatever) the items happen to be, to your store and you’ll actually sell them on consignment to your extremely loyal customer base! 😀
In one of two, (extremely) strategic ways!1.) Strategy # one: First, for every one of your customers that brings a brand new potential first customer to your store, to attend your (Special Alert) sales event! And provided that potential new first time customer is at least 18 years old.
Your customer automatically saves 30% off , (or X% off) the final purchase price of the tablets! And since you, (meaning) the savvy retail appliance dealer, will (in reality) simply be selling your former competitors inventory, (just out of your store) instead of theirs! 😎
Whose Says Your Semi Cash Strapped Small Business And Or Service Can’t Market And Or promote Like the Big Boys And Girls Do!
You’re simply leveraging the buying power of your extremely loyal customers, without having to first, (physically buy) the inventory at one lower retail price, and immediately turn around and resell it at a higher retail price! As you normally would! (You follow what’s really happening here? 😀 )
And since you’re purchasing those tablets, (or commodity X) for just 50 cents on the dollar, (or X) percent on the dollar. You’re actually netting a gross profit, (for this specific example only!)
A gross profit of a (cool) twenty percent per tablet you actually sell! And that’s “why” you wanted to do, (and insisted on) a consignment sell arrangement!
Instead of your customary way of simply buying all the commodities at one slightly lower retail price, and taking your chances of reselling it to your customer base, (the general public) at a slightly higher retail price, in order to actually earn a front end gross profit!
You’re Sure To Earn Some Type Of Profit Implementing These Proven Small Business Marketing Strategies And Or Tactics!
In the interest of space and so that we can adequately cover the remaining strategy in this particular post. Let’s pick things up, in part three, okay?
And that’s where we’ll definitely tie this altogether, nice and neat! And (hopefully) make it crystal clear, “why” your profit driven small business, definitely needs to be consistently, taking advantage of some type of reputable, email service provider!
See you in just a little bit, in part three! Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
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