Five Potentially Profitable Reasons Why Strategic Email Marketing Fuels Your Client Retention Strategies!
So if you somehow discovered you were consistently overpaying for your physical inventory by at least 30%or more. What would you do about it going forward? Meaning would you simply shrug it off and keep going with business as usual?
Or what if by chance you or one of your key staff members discovered your online sales funnel was constantly leaving a bare bones minimum of at least 30% or more of your long term gross profits on the table?
Again is this discovery something you’d simply shrug off? Probably not, right? Agreed. So are you up for discovering five potentially profitable reasons “why” strategic email marketing campaigns fuels your client retention strategies? If so turn the page already and jump start your long term profit journey…
Why Strategic Email Marketing Is Definitely One Of Your Key Business Growth Strategies!
You definitely want ultimate control over at least some of you assets or resources, right? No mystery there. Me too BTW. Like it or not. No matter “how many” current or future followers you have on any or all of your social media platforms. They (not you and I!) own those platforms.
And by the time you finish reading this entire blog posts and listen to the entire podcast episode included in the post. Guess what? Someone online just either had their social media account temporarily or permanently shutdown. That’s correct.
So imagine how things ultimately play out if you don’t have direct or indirect access to your very own opt in email list? And your Linkedin, Instagram or FB account gets permanently shut down.
How in the world will your 35,000 or more followers be able to keep in touch with your and various updates now? And can you possibly consistently do it for literally pennies on the dollar. And the push of a few buttons.
So Let’s Take A Closer Look At Five Potential Long Term Benefits Of Strategic Email Marketing! (And You Decide If Building Your Own Opt In Email List Is Truly Worth It!)
Here are five not so common reasons and potentially profitable benefits you or your major competitors may not fully appreciate, which regards to building your own opt in email list.
1.) Potential long term benefit # one: Unlike the vast majority of your online major competitors who aren’t strategically using some opt in email marketing. They still haven’t figured out on average, even if they can manage to sell anywhere from 1-3% of their first time visitors.
Even in the best case scenario of 3 out of every 100 unique visitors buying something on their very first visit to your site. This still means a staggering 97% or 97 out of every 100 unique visitors aren’t spending a nickel.
And the sad fact is. The vast majority of them (for whatever reasons!) is not coming back to your site. (Either ever again or no time soon.) Either way your sales revenue suffers, does it not? Whereas when you or your major competitors build your VIP email subscribers list.
Now you can periodically send -either- pre written or unscheduled “broadcast” email messages to your list. And build and nurture a long term relationship with them. Which obviously helps with consistently generating sales revenue.
Which brings us to your second potentially profitable long term benefit of strategic email marketing.
Strategically Building Your Opt In Email List Is Not Only Less Expensive! (But Far More Potentially Profitable Than Other More Traditional Forms Of Marketing Or Promoting!)
2.) Potential long term benefit # two: Next you or your major competitors can and definitely should periodically sponsor (pay for) a list building free drawing of some kind. You offer something sexy enough and your ideal prospects and customers to lead at the chance to win some really cool prize for free.
3.) Potential long term benefit # third: Here’s another potential long term profit generating benefit a staggering 97% of your peers won’t see. Unless you decide to share it with them.
Make darn sure at least some of your top JV (Joint Venture) or cross promotional partners periodically offers some form of list building free drawings too. Why you so skeptically ask? Because you can and definitely should offer one of your lower end products or introductory services.
As an extremely limited grand second or third grand prize worth X. Because the more semi qualified prospects you or you major competitors expose to your awesome products or services. The more sales and gross front end revenue you’ll successfully generate.
4.) Potential long term benefit # fourth: As you build a highly responsive opt in email or highly responsive text message list. Guess what? Soon other extremely marketing savvy, not directly competing vendors of all kinds will definitely want to partner (JV) with you.
They might offer to either mail one of your best market tested offers to their list. Or vice versa. And you or your major competitors get to keep 50-80% of the initial gross front end profits. And they or you gladly pocket 100% of the long term back end sales and constant referral generating revenue. And since the long term back end is where you’ll generate the vast majority of your long term profits from.
It’s important you develop a reliable one asap.
Consistently Generating Multiple Streams Of Income Is A Whole Easier And Profitable When You Start Building And Nurturing Your Own List!
And speaking of systematically building multiple streams of income producing opportunities through the strategic use of email marketing.
5.) Potential long term benefit # five: Whose says your list (database) has to be an online one? Right? In case you or your major competitors still do any type of direct snail mail to either your best prospects or customers. Make darn sure you periodically have them piggyback one of your very best market tested offers inside their enveloped snail mail.
(Think cable bill here.) And let them keep 25-75% of your initial front end gross profit after your hard costs are paid for. You’ll generate a brand new, potential long term repeat customer.
And they’re creating a brand new, extremely low cost profit center. And this is just barely scratching the initial surface. Going forward. Can you now better appreciate “how” five potentially profitable reasons strategic email marketing definitely fuels your long term client retention strategies? Say yes.
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
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