Five Potentially Profitable Reasons Why An Active Email Campaign Definitely Still Makes Sense!Part Two
As you previously discovered in part one of this series about “why” you definitely still want (and need) to have some kind of active (profit driven) email campaign. Lots of savvy online marketers will send email messages, boldly proclaiming “how” email marketing is supposedly dead! Or on it’s last legs.
In fact,it’s just like some of those rather famous precious metal marketers/entrepreneurs, that invites you to a free 60-90 minute presentation, and they proclaim “how” the dollar (and other paper money currencies) are all pretty much worthless! And then they allow you to pay for their “How to” make a fortune investing in some form of Gold & Silver workshops, using “guess what?” Either good old american green backs and or use a credit card! Go figure!
Anyway, here in part two; let’s have an even closer look as to “why” you definitely -still- need some type of profit driven active email campaign in progress at all times.
Three More Extremely Profitable Reasons Why An Active Profit Driven Email Campaign Is Still A Must!
First of all, let’s say you need to send a subscriber a return email, because they forgot their password. Obviously, that’s not the kind of private information that you want to give out over the phone or send via an inexpensive postcard or enveloped mail, right?
Think of your cost, for those last two rather expensive, not to mention time consuming options! Now have a look at even more additional potentially profitable reasons, for an active email campaign.
As you recall in part one, reason #three involved you sending an email to a segment of your list. Let’s suppose you have an offline jewelry business, and you have your very own opt in email list of 4,000 subscribers.
And you send a portion of your list (or) two thousand of your bigger spending subscribers a broadcast email inviting them to your exclusive closed door private sales event. Where you’ll be serving drinks (light alcoholic beverages) and barbecue wings and pizza etc.
Your entrance fee is $17 dollars each, but as long as they bring at least one other person over 18,they get in free! (Which option do you think the majority will choose!) Two more things:
A.) First, the person that brings the most people over 18! They automatically win any piece of jewelry, their choice, that costs $500 dollars or less! Can you say hello Facebook and twitter?
B.) Second, everybody that spends between $100 -$500 dollars, they automatically receive 25% off their purchase! And every person that spends over $1,000 dollars, they’re all automatically entered into a free drawing! And the grand prize winner, not only gets the piece they paid for for free!
But they get a lifetime 25% off -for life- discount card! Plus, as if they wasn’t enough! Everybody that attends this exclusive private event, gets a special laminated card that entitles them to 25% off their next three purchases! And they also get an additional 10% off their total, provided they bring someone over 18 with them, when they physically purchase at your store!
In other words, they can’t apply this particular discount to any online purchases. But if you think that’s the end! You are sadly mistaken! You’ll discover the rest of this powerful email campaign marketing strategy in part three! See you there.
Please list at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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