Five Potentially Profitable Reasons Why An Active Email Campaign Definitely Still Makes Sense!Part Three
By now you know and realize the long term importance of having some type of proactive profit driven email campaign
in progress at all times,correct?
Hopefully parts one and two of this series about strategically using an active profit driven email campaign have effectively demonstrated that!
If not, by all means, please do read on….
Three More Incredibly Simple Reasons Why An Active Profit Driven Email Campaign Is A Must!
First of all, it’s absolutely fabulous that so many otherwise extremely savvy entrepreneurs (on and offline), simply cannot and do not think outside the way too expensive -traditional- marketing box!
That’s what makes it possible for people like yours truly, to lend the proverbial marketing ideas hand! That said; let’s quickly pick up where part two in this series left off.
First, here’s three extremely important (potential) marketing portals, that you should acknowledge, before you even think about exploring the main concepts in this particular post!
A.) First; as you recall (way back) in part one of this series.Reason/strategy # three involved you sending a special notice to make 2,000 of your 4,000 opt in subscribers, aware of your upcoming -VIP private, closed to the general public- sales event.
Who Says A Really Straight Forward Email Marketing Campaign Has No Place In Your Ongoing Marketing Strategies!
But “what” if you don’t currently have (either) your own opt in email list, or your own offline database established yet? Oh no! Relax!
That’s “why” you constantly hear yours truly and others, pounding into your head the many benefits of having access to joint venture partners!
What if you JV with one of the most popular local car dealerships, that happens to specialize in selling those rather expensive upscale foreign cars!
And since they have an active email list of 4,300 opt in subscribers (or X. )They agree to send at least three emails, (or text messages) to their list, tens days prior to your event! (Of course it helps if the have a state of the art, paid email service provider.)
Email Marketing Allows You To Become Incredibly Cost Effective For Literally Pennies On The Dollar!
And you agree to JV profit share with them, 25% of your gross!(Or whatever the two of you can agree makes economic sense for both of you!(Don’t get too greedy!)
Especially if this is one of your first or initial JV arrangements!))
B.) Next, hopefully you can see “how” this entire three post series could be converted into a five to seven part opt in video series and proactively marketed to the smaller family owned jewelry store owners niche!
In exchange for you agreeing to send their link to your entire list of 4,000 opt in subscribers (and the car dealers list as well.)
In exchange for financing part of your upfront cost, like renting a space big enough to host the event! And the food cost etc.
Now Let’s Have A Look At That Active Email Campaign Strategy!
Remember in part two of this series, ‘”how” it was suggested that every person that spent over $1,000 dollars, at this special closed door sales event, they were automatically entered into a very special surprise free drawing!
And the lucky grand prize winner, automatically won (not only) the piece of jewelry they actually paid for, but they also automatically won another piece of equal value (just in case) they want to give it to whomever they brought with them!
Like maybe their spouse (and or) significant other! But here’s the real marketing twist. So please pay close attention…. Just rush over to www. Just kidding! Here’s what the jewelry( or you!) does next.
They let you auction the piece live! And the bidding starts at the jewelry’s actual cost, so they don’t lose anything! And the winning bidder pays the grand prize winner, by way of the jeweler of course.
As You Look Closer Under The Hood You’ll Quickly Discover The Tons Of Untapped Marketing Potential You And Or Your Major Competitors Definitely Have!
Or the grand prize winner can decide to simply keep the jewelry and give it away to whomever they wish!
But (in any event!) the savvy jeweler will record the live auction event and upload it to their youtube channel and blast it out via all the other video sharing sites as well!
And of course, they’ll let their JV partners share your link with their email subscribers as well.
And you can bet the next time the word goes out via your proactive email campaign, your private closed door sales event will be rocking! For sure! Don’t you agree?
Please list at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!
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And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
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