Five Extremely Powerful Marketing Lessons A Trip To Grocery Deli Taught Me!Part Two
As you previously discovered in part one of this ongoing series, anytime your mind is the slightest bit open, to the marketing possibilities and or untapped marketing opportunities.
Even something as routine as a visit to one of your favorite (local) grocery store’s deli departments, can serve as a teaching tool! Don’t you agree?
As you recall in part one, you were introduced to the first three potential marketing lessons and now in part two, you’ll discover at least two more extremely powerful (and therefore) hopefully profitable marketing lessons, that might come about, as a direct result of visiting the deli department.
Are you okay with that? Great!Let’s have an even closer look under the hood!….
So Who Else Wants To Discover At Least Two More Extremely Powerful Marketing Lessons A Trip To the Local Grocery Deli Taught Me?
Now (basically) picking up where part one left off. Part one had covered the first three extremely powerful marketing lessons, now you’ll discover lessons/marketing revelations 3 & 4.
However, (just to give you) a little heads up, (potential marketing lesson) # five, is gonna morph into something really cool! (You’ll see!) But that’s getting just a bit ahead of the story! 😎 So please, do stay tuned!
And remember, from this point going forward, we’re now talking about good old fashion marketing 101 and beyond!
Which means, these next two potential marketing suggestions and or strategies & tactics etc!
They definitely need to be systematically tested and tweaked, in (various proven ways entrepreneur), in order to ultimately achieve maximum profitability!Or somewhere close to it!
Fight It All You Want Entrepreneur But Dimes To Donuts Some Of Your Very Best Long Term Marketing Strategies Are Nothing More Than The Basics With A Lemon Twist!(Or Two!)
So let’s do a little creative marketing indulging shall we? After all, it really doesn’t cost you very much in upfront out of pocket cost!Right?
But the flip side is, once you’ve strategically tested and developed a workable marketing strategy, that really suits your current strengths and weaknesses!Your long term potential back end money making possibilities and or opportunities are nothing short of amazing!
4.) Major marketing revelation (and or) marketing lesson # four: Personally, this next one kinda of seems like a marketing no brainer!But anyway, (keep in mine), even though I was originally talking about and referring to a local major grocery stores deli department.
There is absolutely no reason why, a much smaller and far more customer service orientated Mom & Pop retail store and deli and or bakery (couldn’t) and shouldn’t take advantage of these exact same marketing strategies and or tactics etc!
So “why” not, if nothing else strategically test having a VIP “Deli’s club!” Huh? Here’s how it might basically work. Anytime a customer steps to the counter and buys a pound of anything! (So right away, you’re ethically bribing some of your most loyal repeat customers!
You or one of your personally trained deli assistants, makes them aware of several of the “benefits” to joining your free “Deli’s club!”
Funny How Often Certain Basic Marketing Strategies Eventually Lead To Some Outrageously Profitable Long Term Marketing Possibilities!
First and foremost, they’re handed either special a (one or two sided business card) that directs them to your mobile response WordPress blog’s special lead capture page, so they can enter your monthly free “Deli Club members only”, drawing! Cool! 😎
And once a month, you & your staff will decide and contact everybody via text and or opt in email message, of the top three monthly guaranteed winners!The first grand prize monthly winner,automatically wins a free pound of their choice of whatever you sell, that gets weighed! 😎
(Can you see a little extra tweeting and bragging at work going on here!)Say yes!
And that month’s second grand prize winner, automatically gets 75% off their next purchase of whatever! And that months third grand prize winner, they automatically gets 50% off!
And all the other runners ups for the month, they automatically get an extremely time sensitive 25% off discount coupon, (either by a text ) and or one by opt in email, and they’ve got ten days to redeem it or miss out completely!
5.) Major marketing revelation (and or) marketing lesson # five: Here’s the next phase. About two weeks (or 14 days) before Thanksgiving! You place a really big sign near the deli counter, that reads, “Attention All VIP Deli Club Members Only!”
Please enter our annual “Thanksgiving raffle” for your chance to win a 25 LB, (some major) brand named turkey for just $10 dollars (or X!) This is a $29 dollar (or X dollar) value!
First of all, practically every body loves to be a part of something exclusive!Don’t you agree? So if to that point, they weren’t currently an opt in email member of your VIP “Deli’s Club!” Chances are, they’ll certainly become one now!
(And remember!)In order to become a member of the “Deli Club“, all they have to do is buy a pound of anything and go to your WordPress blogs special lead capture and enter their valid contact info!
Ladies & gentlemen do you see “what’s” also going on here?Huh? You’re also systematically building (either) your text message and or opt in email list!Bingo!
Plus, you’ve automatically got an extremely clever, (built in) minimum “lifetime customer value” to every VIP “Deli Club” member! Do you not? Sweet!
But that’s not all! Just for the sake of example! Let’s say after six months of aggressively marketing this concept, because you started this VIP “Deli Club” membership concept, in January at the start of the new year.
And you now have 750 strong, (and growing) heading into Thanksgiving week! And 550 of the faithful, decide to enter your annual 25 LB pound turkey raffle! So they spend $10 dollars each! Your deli department just grossed an extra $5,500 dollars in gross profits! Minus your cost of the turkey and the one free deluxe pie you also throw in, without previously announcing it! 😎
(Now of course, if you’re a smaller, more cash challenged Mom & Pop corner store/deli/bakery. You might just as easily get away with charging a one time fee of $15 dollars for your annual turkey raffle! In which case, those same 550 locals, just put an additional $8,250 big ones in your bank account! 😉 Minus your costs to fulfill!)
Can you say Facebook, Instagram posting and or tweeter mania? Now ladies & gentlemen, if to this point, these five incredibly powerful, potential marketing lessons still haven’t done it for you!
In that case, you’ll definitely want to checkout what’s in store for you in part three! Okay? Great!See you in part three!Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
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