These five proven email marketing tips will increase your profits now!
Do you realize how much greater your chances for long term success are (on ) or offline.
When your effectively marketing/promoting a product or service your targeted audience has already shown some type of interest in?
It sounds rather basic (but it’s true), and it really doesn’t matter what your preferred method of communication is.
But since this post is about effective online marketing strategies; the following five proven email marketing tips will most definitely boost your overall email response rates by at least 50% or more.
So Who Else Wants To Discover Five Proven Email Marketing Tips Which Will Definitely Help Improve Your Overall Response Rates!
(Not over night mind you, but over time as you test, track and adjust your strategies accordingly.)
It should also be noted that these same five proven email marketing strategies will apply to your offline post card and or sales letter mailings as well.
(Violate these five basic rules and your money and other resources are at risk.)
Introducing Five Incredibly Simple Rules To Increase Your Email Response Rates By At Least 50% Or More…
First of all, be sure that you have a very specific purpose for writing and sending the particular communication. In other words, what are you ultimately trying to accomplish through your email, postcard, on or offline sales letter and or phone call etc. Are you trying to?
A.) Get a new first time customer to either come into your physical store and purchase something, (anything) for the first time?
B.) Or are you trying to get a complete stranger to visit either your sales page, WordPress blog (and or) special lead capture page for the very first time. And either buy something and or join your opt in email/mobile marketing list.
So you can inexpensively follow up with them over time.
Strategic Email Marketing Does Way More Than Just Help You Make More Money!
C.) Or are you merely trying to get an old previously inactive customer and or inactve referral to start buying again etc?
Whatever the case may be, just be crystal clear as to why you’re contacting them and what your ultimate objective is.
(Meaning) after they get done reading either your postcard, sales letter, email message or watching your video.
And or talking to either you or one of your support staff (etc.) What specific action(s) do you want them to take?
And do you make it crystal clear to your prospect/customer/client? If not you both ultimately lose!
On that note let’s quickly take a look at five must follow email marketing tips /rules that will catapult you past your clueless competitors and help fatten your wallet as well as help you better serve your target market.
Strategic Email Marketing Is A Must Have Component Of Your Overall Marketing Plan!
Rule # one: A decisive call to action! As you previously discovered; you have to be sure that your marketing piece (no matter) which form it takes, clearly instructs your audience to do this or that. In other words you always need to have a specific ‘call to action’ (CTA) included somewhere in your marketing piece.
Don’t ever (assume) or presume your audience will automatically know what the next logical step you want them to take is! Or you’ll continue to starve! Here’s an incredibly simple (proven) example of a decisive ‘call to action.’
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Here’s the other really big thing to consider about testing your all important ‘call to action’ do not confuse your readers by offering too many choices. Keep your focus extremely narrow and concise.
Otherwise they’re not sure what specific action you want them to take and your overall response rates and effectiveness will suffer.
Rule # two: Be sure that you already have some type of pre established relationship with your reader.
Here’s why; studies (both) on and offline have proven (over overwhelmingly) your overall response rates can improve, by a whopping 65% (or more) when your target audience is already familiar with the sender of the message.
Your Proven Email Marketing Strategies Are A Great Way To Build Rock Solid Trust With Your Target Audience!
Rule # three: Make sure your offer is relevant to your targeted audiences specific wants, needs and desires at that particular time.
Again, in a survey conducted by Doubleclick, they discovered a staggering 83% of the recipients of either email and or a snail mail offer were more receptive to it, provided the product or service being marketed addressed their most current pressing needs, wants and desires.
Rule # four: Always (not matter) what form your marketing messages takes (be it) email and or a snail mail post card. Stress the numerous benefits that your product and or service will provide to your prospect/customer/client.
In other words, explain to them ‘how’ your business, product and or service solves their problems and or addresses their needs.
Explain the “what’s in it for me?” aspect of your offer and you’ll be light years ahead of your clueless competitors that typically only stress the features of their products and services and not the benefits to the end user.
Three Incredibly Simple Ways To Create Urgency And Increase Your Sales!
Rule # five: Always stress and create urgency in your offers! Because it’s the urgency factor that will compel your audience to act now as opposed to putting it off to later.
A.) If your supplies really are limited, be sure you stress that!
B.) If your only making this exclusive offer available for an extremely limited time (like the next 72 hours only!) make sure they know that.
In the case of a sales letter and or email, specify a specific date that your exclusive offer ends and stick to it!
C.) And finally; if your offer is only available to Gold status members, make sure everybody else knows what they need to do in order to upgrade to ‘Gold status.’
Be sure you incorporate all five of these proven strategies and accurately test, track and adjust your results as necessary and watch your overall response rates soar.
Q.) Which one of these (eight) strategies, (five email marketing tips) and or strategies, and three urgency creating tips will you implement first in the 30 days or less and why?
As always, if you got any value out of this post, please Google Plus or tweet this. Thanks!
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