How Some Extremely Savvy Entrepreneurs Make Referral Marketing Really Profitable!
(And How You Definitely Can Too!)
So have you ever really tried, any type of formalized referral marketing?
Not a very appealing approach is it?
Because you kind of have to humble yourself, and sort of ask your current clientele, if they would be so kind, as to provide you, with both the name and (most recent) contact information, of complete strangers.
Strangers, who (you and I), have absolutely no way of knowing upfront, whether or not, they have any interest whatsoever, in your/our, extremely valuable products and or services.Right?
And chances are, more times than not, they don’t, correct? And yet, how many resourced challenged service providers, stick with this rather lame approach, to consistently generating, semi qualified referrals, in spite of the undeniable fact, it produces less than stellar results.
There simply has to be a far more efficient way and or process, don’t you agree?
Ever Wonder How Some Extremely Savvy Entrepreneurs Definitely Make Referral Marketing Far More Profitable! (And How You Can Too!)
So imagine you and or one of your major competitors taking this sort of underground marketing approach.
Let’s say you run a rather high end, women-s clothing, accessories and boutique shop.
And your current, ideal customers, total lifetime customer value metric, is anywhere, from $7,000 -$9,000 dollars, over the next five to seven years.
And over the years, you know (without) any hesitation whatsoever, at least 50% or more of your long term business, is a direct result, of one extremely enthusiastic lady telling(and or) bragging to another. 😀
And you’d definitely like to find some non traditional ways, of increasing this amount, provided (of course) you don’t have to break the bank in order to do so.Right?
You Should Definitely Stay On The Lookout For Some Market Tested Lead Generation Strategies!
Here’s one proven way, for you to get some continuous, massive (potentially profitable) exposure, and get directly in front of some of your ideal customer base, for literally pennies on the dollar.
You basically approach, the owners and the women bartenders and waitresses, of a few extremely popular, local bar and grille establishments.
And here’s what you do, basically, you lay your cards on the table, and let these ladies know upfront, in exchange for them, constantly exposing your boutique shop, to some brand new, potential first time and (hopefully), long term repeat customers, for literally pennies on the dollar.
You will gladly, allow these ladies, as well as (either) the female owner(s) of the bar. Or the wife, live in significant other, and or girlfriends of the owners. 😀
They can initially purchase, some of your top selling fragrances, which typically sell, for anywhere, from $275-$450 dollars per bottle.
You’ll gladly let them purchase any one fragrance of their choice, at your actual hard costs, plus any and all applicable taxes & fees etc.
The Really Simple Way To Put Some Of Your Very Best Lead Generation Efforts On Steroids!
Stop and think about what will (either) happen rather slowly and or quickly. First of all, a certain percentage of these recipients of your marketing generosity, will instantly head to their social media accounts, will they not?
And best believe, they’ll text some of their closet girl friends, co-workers, sisters, sister in laws, Moms, neighbors and or all of the above etc. Right? 😀
Now comes local birthday parties, wedding receptions and dinner parties during the major holidays etc. And who knows, maybe this year, they’ll finally agree, to cook at least some of the food, for this years Super Bowl party. 😀
Now think of all the women in their life, they can give your boutiques, extremely time sensitive, -first time only customer-discount coupons to!
Just Because Your Small Business May Initially Have A Small Budget Doesn’t Mean Your Results Have To Be Small!
And how many of those women, will do the exact same thing. Plus, every customer who spends over $1,500 dollars (or X.)
They automatically get to choose, a free bottle, of one of your most expensive 64 oz. bottles perfumes, which normally retails for $400 dollars a bottle or more. Provided (of course) they’re one of your current opt in email/mobile marketing subscribers. 😀
Just multiply this rather simple marketing process out, three generations of potential first time customer exposures, and hopefully, it’s starting to become crystal clear, (really fast!)how some extremely savvy entrepreneurs, make power referral marketing, really profitable. Don’t you agree?
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
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