How Extremely Savvy Entrepreneurs Get Their Ex Customers To Keep Sending Them Business!Part Two
So hopefully as you discovered in part one of this ongoing series, there is definitely, something to be said, with profiting long term, from ex and or inactive customers. Don’t you agree?
And this being said,extremely savvy entrepreneurs, (such as yourself), definitely can not afford, to overlook and or ignore any longer, this potentially lucrative segment and or component of their business.
(And or their potential joint venture (JV) partners businesses and or services businesses as well.
Don’t you agree? In fact, as you previously discover in part one, savvy entrepreneurs, make it an integral part, of their long term marketing strategies. Which means, you definitely should too. Correct? Agreed.
So in the remainder of this post, you are about to discover, how to put this battlefield tested strategy, on marketing steroids. And really get and (possibly) keep the edge over your major competitors.
Sound like a plan or what?
So How In The World Do Some Extremely Savvy Entrepreneurs Compel Their Ex Customers To Constantly Send Them Brand New Customers Without Paying Them A Single Nickel To Continuously Do So!
First of all, before diving head long into the particulars of part two of this battlefield tested strategy.
Entrepreneur, be sure, you read (and or) re-read part one, so you definitely have a solid understanding of the initial front end, of this proven marketing strategy.
And just to quickly refresh your memory.An extremely marketing savvy jeweler, whose current female customer, has a total lifetime customer value metric, of somewhere between $7,500 – $13,000 dollars, over the next five to seven year period. (Give or take.)
And of course, the men between certain ages, also have a very measurable, total lifetime customer value metric as well. 😀
This said, this is one of the primary reasons, the jeweler, (and or), extremely marketing savvy retailer, is more than willing, to ethically bribe, their opt in email/mobile subscribers, into bringing a friend with them, to their store.(And or showroom etc.)
Provided the first time potential customer, is at least 18 years of age.(And hopefully, is extremely active on social media in general and Facebook messenger in particular! 😀 )
This Is How And Where Developing Your Entrepreneurial Skills Really Pay Off!
Now as you -also- recall from part one. Each time, the extremely marketing savvy jeweler, ethically bribed their opt in email/mobile marketing subscribers, into bringing at least one potential first time customer guest with them, whose at least 18 years of age.
The current and potential new customer, received a price discount, for doing so, correct? And it’s these great potential savings, which allowed, (and or), compelled these two segments, of the jewelers customer and potential customer base, to basically buy more extremely eye catching bling, for a whole lot less than the general public could.
Which is another extremely good reason why, they will definitely, immediately be texting friends, close family members, neighbors, fellow PTA members, co-workers, bosses, employees, plus instantly and constantly posting all over their various social media accounts etc! Correct? 😀 Agreed.
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Remember in part one, you also discovered, over the years, the extremely marketing savvy jeweler, had enthusiastically sold to, teachers, high school and college teachers, professors, dentists, receptionist, car dealers, secretaries, plumbers,both commercial and real estate brokers, lawyers, CPA’s, retail appliance center owners, nurses, doctors, yoga instructors etc.
Now then, (ladies & gentlemen), with this semi short list. Are you ready to put this battlefield tested marketing strategy, on steroids! Is that a yes or yes? 😀
Add in this one simple word, and kaboom! You (and or) major competitors, have potentially multiplied, both your front and long term back end profit producing ability, for literally peanuts!
And the one word is, associations.” Say what? 😀 Meaning, don’t just sell to a dentist, become the official jeweler of choice, for the dental, realtor, plumbing, car dealers and or whatever associations, local blank! 😀
You And Or Your Major Competitors Can Sytematically Lead Generate For Pennies And Quickly Parlay Your Pennies Into Mega Dollars!
Think about it for just a second. You and or one of your professionally trained associates, systematically starts reaching out to your various, local associations.
Like say your local dental associations. And right before Valentines day.You offer the local dentist association, (plus all the association board members! 😀 )
For an extremely limited time, every one of them, who join your opt in email/mobile marketing list, they can save 40 (or X%) off their very first purchase.
With no minimum purchase requirements necessary! 😀 And just for bringing a potential first time customer with them, whose at least 18, they automatically save an additional 10 -or x%- off their total purchase(s.)
Set Up Your Lead Generation Efforts To See The Deal Way Beyond The Initial Deal!
So let’s say your local doctor or dental association, takes you (and or) your major competitors up on your offer.
And of the local 2,700 (or total X number of local) members, who make up both groups. Forty percent of them, (or) 1,080 of them, initially make a one time purchase.
And of the 1,080, half (or 50%) of them, bring a first time potential customer with them. Which means, 540 local (high income) earning, and extremely influential professional brought a first time guest with them, to your store and or showroom.
And both they and 60% of the guest. So in other words, 324 first time guest, also make a one time purchase, and for whatever reasons, never come back, to purchase from you again.(540 x .60% = 324.)
Extremely Savvy Entrepreneurs Know And Understand The Long Term Profit Potential Of Developing The Back End Component Of Their Business And Or Services!
Meaning, (ladies & gentlemen), what in the world, do you suppose will continuously happen,to your long term positive word of mouth and mouse buzz.
When these local professionals, and their first time guest, return to their immediate, circle of both personal and professional inner circles. 😀
And they’re sporting, some brand new, extremely eye catching bling, like say a designer necklace, which normally retails for $7,500 dollars, plus all applicable taxes and fees etc.
And during, and after the dinner party, local fund raiser, and or while he or she, is on the golf course, (and or between shifts) and they just happen to mention, it only cost them $3,750 dollars! Or X! 😀
Are Your Creative Entrepreneurial Ideas Starting To Percolate Or What!
And they also happen to mention, how they also got their spouse, (and or) live in significant other, some really nice bling, for X% off as well!
Do you think, both their and the people they told and texted, social media accounts, won’t constantly be ablaze with chatter! 😀
Entrepreneur, are your creative marketing juices starting to work overtime or what? Great! Hopefully you can now better appreciate.
How some extremely savvy entrepreneurs, consistently compel, some of their very best ex and or currently in active customers or clients, to constantly send them brand new, first time customers.
Over and over again. Without having to pay single additional nickel, in order to get them to continuously do so! Ladies & gentlemen, is that mega, bank account filling marketing leverage, or what?
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
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