How Extremely Savvy Entrepreneurs Get Their Ex Customers To Keep Sending Them Business!
(And How You And I Definitely Can Too!)
So here’s a rather serious question for you.
Do you consider yourself, in the category of extremely savvy entrepreneurs? Cool.
Okay, now be as brutally honest as you can be here.
How often, do your ex and or inactive customers,patients and or clients send you brand new business? 😀
Rather interesting premise, to say the least. Would you not agree? Have you ever cancelled a service and or subscription of some kind? Or have you ever and or recently, unsubscribed from any email and or mobile marketing list? Me too. 😀
And after you did, how much brand new business, have you sent the company and or service since doing so? Exactly entrepreneur.
So how bad would you like to know and or discover, how some extremely savvy entrepreneurs, (who truth told!) are certainly no smarter than you.
They still routinely get a certain percentage of their ex and or currently (inactive) customers, to enthusiastically send them more business, without being compensated a nickel for doing so?
Entrepreneur, is this not interesting?
So How In The World Do Some Extremely Savvy Entrepreneurs Routinely Get Some Of Ex And Or Inactive Customers To Enthusiastically Send Them More Business!
(Without Spending An Extra Nickel In Order To Get Them To Do So!)
Before diving head long, into this incredibly straight forward (rather simple!), non techie, low hanging fruit marketing strategy.
Let’s consider the premise, from a completely different angle and or perspective. First of all, let’s seriously consider all the potential ex’s, (you and I), could have in your life.
Because doing so, really helps you crystallize, just how potentially profitable, this multi dimensional marketing strategy can be for you and or your major competitors.
Case in point, you could have an ex spouse, ex (live in) significant other. An ex dentist, ex lawyer,ex accountant, ex CPA, ex friend and or an ex landlord etc.
Now image this for just a moment.You and your ex spouse, and or ex, -live in- significant other, decide to call it quits.
Ever been there? Me too! 😀 But here’s the kicker. Did you enthusiastically go out of your way, to try and find them a new love interest? Me either! 😀
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For ex; imagine this not exactly, all too common scenario playing out. Let’s say you run a popular, single location, retail jewelry store.
And over the years, you’ve accumulated 7,500 local, extremely happy and loyal, long term repeat customers.
(Important note:The exact number of customers and or clients (you currently have) is totally irrelevant, to implementing the proven marketing strategy, you’re about to be exposed to.)
And you’ve also developed, some incredibly strong relationships, with local, non directly competing vendors like,hair and nail salon owners, painters, plumbers,car dealers, travel agents,landscapers, retail appliance dealers, commercial and or residential, real estate agents and or brokers etc.
And your list of local, non directly competing vendors, also include, local pizza delivery shops, bakeries, florists, dentists, lawyers, CPA firms, chamber of commerce members, grocery store clerks, managers and or local clothing store managers etc.
Quite an impressive list, is it not? So over the years- you have not only enthusiastically sold directly to the individuals listed above,(over and over again), but their immediate circle of both professional and personal networks as well. 😀
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Case in point, let’s ten days before Thanksgiving, Xmas, or just after the new year, you (and or) one of your major competitors send,an unscheduled,extremely time sensitive “broadcast” email message, to your 7,500 opt in email/mobile marketing subscribers.
And let’s say 30% of them open it. This means, 2,250 subscribers, initially open and read your email message. (7,500 x .30% = 2,250.)
And another 25% actually click your link, and discover, not only can they save a whopping 30 (or X% off) any purchase(s) they make under $300 dollars.
But they automatically save an additional 15% off, (or X% off) any purchase(s) they make, provided, they bring a friend with them, whose not currently a customer or subscriber of yours, and they’re at least 18 years of age.
And don’t forget, the real reason, you can afford, and are more than willing to be so generous, on the initial front end of your sales funnel.
Is because, the total lifetime customer value metric, of your ideal female customer, is somewhere between $7,500 – $13,000 dollars, over the next five to seven year period. Give or take.
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Pretty standard stuff so far, correct? 😀 now then, here’s where the real, long term money making potential starts to surface.(So please pay very close attention.)
Let’s say 40% of the 2,250 subscribers, decide to make some sort of purchase.(2,250 x .40% = 900 buyers.) And of the 900 who do, an additional 40% of them, decide to bring (drag!!( a friend with them. 😀 (900 x .40% = 360.)
And let’s say, these 360 (or X) number of brand new first time customers, can automatically save 20% (or X%) off their very first purchase.
However, simply by joining one of your main opt in email/mobile marketing list, before they leave the store.
They automatically qualify for,(a really cool bonus if you will),which allows them to purchase, any pair of diamond studded earrings,you currently have in stock, up to $350 dollars!
And do so, at your actual hard costs, plus any and all, applicable taxes and or fess etc.
(Extremely important note: Entrepreneur,please do not get lost in the specific figures, they are being used, merely to demonstrate and illustrate, the overall marketing concepts, strategies and or techniques!)
(And if you need totally affordable professional help, putting together, this type of proven long term marketing strategy, yours truly is available, at just $250 dollars per hour. And or, on a potentially far more mutually beneficial, revenue share arrangement. Just reach out via my contact form asap.)
Anyway, this is merely a starting framework, in order to jump start your own, creative marketing genius!
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Case in point, lets suppose, these 360 (or X number of) brand new, first customers, (who in all likelihood), are women. 😀
Let’s say they take full advantage of your marketing generosity, by joining your list and purchasing, an eye catching pair of earrings,(or a really stunning-designer style- necklace) at your actual hard cost, even though they would typically retail for at least $350 dollars -or X.
And for whatever reasons, they never ever purchase from you again! Is this the end of the story? Not even close! Why you so skeptically ask?
Because (entrepreneur), from the moment they leave your store, they are a -constant- walking and talking billboard, are they not? 😀
And you best believe, their social media accounts will be little up, with tales, photos and or videos, of their recent good fortune!Right? 😀 Oh yea!
And everywhere they go (from now on!) And no matter who they personally and or professionally interact with, they will not only have an incredibly entertaining story or two to tell,(right?)
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But you can rest assured,(entrepreneur) they’ll constantly be bombarded, with a gazillion or more questions, about, how these local ladies, can be as lucky! 😀 Don’t you agree?
So is it starting to become crystal clear, how some extremely marketing savvy entrepreneurs, (who are) certainly no smarter than you.
Routinely compel, some of their ex customers, to enthusiastically refer them, brand new first time customers, without you investing an additional dime, in order to get them to do so? Great! Get to it already…
(Extremely important note: And remember entrepreneur, if you need any professional help, setting up this type of proven marketing strategy, yours truly is readily available, for a small, yet ongoing transaction fee, of just 25% of every new dollar, the strategy yields for you.)
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
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