How Extremely Savvy Entrepreneurs Generate Second Generation Buzz On Their Ads Or Promotions!
(And How You Can Too!)
So how many extremely savvy entrepreneurs, do you currently know, who consistently invest a ton of their companies, semi limited capital, on outrageously expensive, traditional advertising mediums?
And typically once the smoke clears, what type of results, does all their efforts usually generate? Exactly.
Please don’t misunderstand. It’s not whether you or I, should ever invest a dime, of your extremely limited capital, on fancy advertisements and or promotions.
Of course you should, to a certain degree. The real (and sadly) all too often reality of doing so is, at best,you can probably expect, little more than a one to one return on your invest. Say what?
Turn the page and you’ll discover this all too grim reality, which awaits, the vast majority of profit seeking entrepreneurs, who attempt to go down this all too beaten path.
How Many Other Profit Seeking Entrepreneurs Want To Discover How To Consistently Generate Second Generation Buzz On Their Marketing And Or Promotional Strategies?
So have you ever run any type of paid advertising campaigns? Maybe, (since currently), Facebook advertising is all the rage, correct?
Or maybe you’ve tried your hand at, (and or) you’re seriously considering running, a series of highly targeted ‘solo ad’ campaigns, in a high profile, targeted ezine of some kind.
Here’s what you need to always keep in the forefront of your thinking. No matter what your ultimate results are, once you stop paying for your ads, your momentum from this particular campaign, also stops.Right?
Think about outrageously expensive ads, which are running, during a high profile sporting event, like the Super Bowl, NASCAR, The Olympics, The annual World Series or The Masters Golf tournament etc.
These major corporate entities invest a fortune, in their highly polished ad campaigns, do they not? And not even five minutes after they run, they’re all but forgotten.Right? 😎
(Extremely important note: Of course these outrageously expensive ad and or promotional campaigns, are extremely highly visible.
Sadly, they do not provide any type of long term exposure and or bankable affects, for your typical, semi cash strapped, small business entrepreneur and or service provider.)
Why Extremely Savvy Entrepreneurs Study Effective Lead Generation Strategies And Or Promotions!
On the other hand, watch how an extremely marketing savvy jeweler, whose ideal female customer, currently has, a total lifetime customer value metric, of at least $8,500- $13,000 dollars, over the next five to seven year period.
Watch how they effectively use,some relatively low cost, high powered marketing strategies and or tactics, to consistently generate, some positive word of mouth and mouse buzz, which easily creates, some second generation shatter.
(For literally years and years to come. 😀 )
So let’s say the jeweler, wants to initially invest a much smaller sum, in creating some positive word of mouth and mouse buzz, without spending a proverbial fortune, like the vast majority of their major competitors do.
So rather than merely take to local airwaves and or local newspapers etc.Instead they inexpensively test the following approach.
Effective Marketing For Small Business Is Nowhere Near As Complicated As It May Initially Seem!
So let’s say it’s getting close to winter time, and as the days (and nights) are getting much colder than normal, every ones mind is turning to keeping warm. Especially the ladies, right? 😀
So this extremely marketing savvy jeweler, approaches one of their local, non directly competing joint venture partners, and successfully negotiates the following, mutually beneficial arrangement.
This high end women-s clothing, accessories and boutique shop, sells extremely popular, high end, designer hand gloves, which typically retail for anywhere from $195 -$350 dollars a pair.
So the jeweler arranges to purchase, at least 100 pair, of the $195 dollars a pair, at the boutique store owners actual cost, and at least 50 pair of the $350 dollars a pair, at the boutique store owners actual hard cost.
And each day, every female customer, who spends at least $450 – $750 dollars, they are automatically offered, a pair of the $195 dollar designer hand gloves, for just $90 dollars more.(But wait, there’s so much more! :-D)
How To Build A Sales Funnel Which Really Stands The Test Of Time!
However, simply by joining one of the jewelers main opt in email/mobile marketing list, right on the spot, they can purchase the exact same pair of designer gloves, for just $50 dollars or X.
And if it turns out, they’re already one of the jewelers VIP subscribers, they will simply be given, an extremely time sensitive,market tested bounce back offer, discount coupon of some kind.
Which expires in the next ten days, and as long as they return, with a potential first time customer, whose at least 18 years of age, they can automatically buy a pair of the $350 dollar designer hand gloves, for just $99 dollars or X! 😎
Anybody Have A Problem Discovering Some Non Traditional Ways To Promote Your Business And Or Services?
You can rest assured, a certain percentage of these ladies, will be dragging a semi qualified friend, co-worker, relative, sister, in law, boss, employee, Mom and or daughter (whose at least 18), back with them. Don’t you agree? 😎
Are you starting to see how, the extremely marketing savvy jeweler is inexpensively, and consistently generating, second and possibly, even third generation buzz, off a one time investment?
And how, you can possibly do the same? Great. If you do, they you’re definitely on the road to discovering, how some extremely savvy entrepreneurs, (who are) certainly no smarter than you or I, consistently generate, second or even third generation buzz, on their advertising, promotional and or marketing dollars.
In part two, you’ll discover even more potential ways of consistently doing so. Sound good?Great. See you in just a little bit in part two.
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series,
because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.
(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!
