How Extremely Savvy Entrepreneurs Generate New Customers For Pennies On The Dollar!Part Three
So did you notice in part two, of this ongoing series, how practically, any type of profit driven entrepreneurs, can and often do, consistently generate some form of profit, on (either) the front or back end of their sales funnels?
And how, you can and definitely should be, doing the exact same thing too.
In part three of this ongoing series, let’s shift focus, (ever so) slightly.
And go a little more mainstream.
And then in part four,return to the (hypothetical) marketing example in part two, which is far less conventional, okay?
Thanks for the leeway (entrepreneur), it will definitely be worth your while.
Ever Wonder How Some Extremely Savvy Entrepreneurs Consistently Generate Semi Qualified Prospects For Literally Pennies On The Dollar? (And How You Can Do It Too!)
Since we’re going more mainstream, for this particular-hypothetical- marketing example. Let’s refer to one of my (all time favorite) sample businesses.
Let’s say you currently run, a fairly successful chain, of two -local- retail jewelry outlets.One is located in an extremely popular mall.
And the other one, is currently located in a highly visible strip mall, just off one of the main boulevards in your particular city/town.
And like all the other profit seeking entrepreneurs, you’re constantly on the lookout, for some market tested ways, to systematically lower, your upfront, out of pocket cost, and simultaneously, increasing your long term gross profits.
Your Ideal Customer Or Clients Total Lifetime Customer Value Stats Opens The Door To Just How Much You Can Realistically Afford To Invest To Generate Or Nurture Your Customer Customers Or Clients!
And armed with the your (ideal customers), total lifetime customer value stats, you now have a pretty good idea, exactly ‘how’ much, you can really afford, in order to consistently generate, those all important, first time customers or clients.
And still manage to keep the lights on, meet your weekly/monthly payroll costs and keep the doors open as well.
(And just for the sake of example. Let’s say the jewelers ideal customer-s, total gross lifetime customer value is, (roughly) $15,000 dollars, over the next five to seven years.)
With a net =/gross of about $12,000 dollars, after you deduct the various taxes applicable fees, and ongoing marketing/promotional and or sales costs etc.Meaning; they’ve got plenty of spread (gross profit margins), to get creative with, agreed? 
How To Become An Entrepreneur Takes Some Subtle Yet Extremely Critical Mind Shifts On Your Part!
And just for the sake of convenience here , (let’s) say located in the very same, highly visible strip mall, where your second retail jewelry store is also located.
Is an extremely popular -gourmet style- bakery and nice upscale, women-s boutique shop.
So because-both- you and your outstanding staff, frequently shop at both businesses. You eventually approach both owners, about helping all three of you, generate at least 25% more business, while saving at least 25-50% of the normal upfront cost needed, in order to do so.
In Your Local Area There’s Always At Least A Few Non Directly Competing Vendors You Can Either Partner With And Or Strategically Cross Promote Each Other !
Starting with the women-s boutique shop, here’s three potential marketing strategies, you’d like to inexpensively test with them, and adjust as you go.
Since you’ll be picking up the lion’s share of the cost, (if not) 100%. The clothing store owner, should be more than a little receptive, since you both stand to benefit long term.
They’ll generate, more positive word of mouth & mouse buzz, while you’ll inexpensively, generate more front and back end business, for a fraction of your normal cost!
Your Sharply Developed Entrepreneurial Skills Can Create Huge Competitive Edges In Your Particular Niche!
So (initially) here are the three, primary ways, you’ll start strategically joint venturing, with the upscale women-s boutique owner, in order to help you both grow your -respective- businesses.
(And remember ladies & gentlemen,(initially) the extremely marketing savvy jeweler (and or retailer X), will be financing, all and or most, of the upfront marketing/promotional cost! Yet you both stand to benefit!)
1.) Underground ninja marketing strategy # one: First of all, right out of the gate, both you and the women’s boutique owner(s) will determine the boutiques two slowest days per, seven day work week, (based on) at least six months worth of recent transaction receipts.
Every Profit Seeking Business And Or Service Has Untapped Marketing Leverage To Be Strategically Utilized!
And upon doing so, you -meaning- the extremely marketing savvy retail jeweler-, will start supplying the boutique owner, with two dozens worth of gourmet donuts.
Also pastries and (some great) tasting gourmet coffee, tea and or cocoa, in order to serve to their customers on those established slowest days of the week.
Obviously, this simple marketing ploy, will definitely generate some positive word of mouth and mouse buzz, for the boutique owner. Both on and off of social media correct?
Really Effective Lead Generation Strategies Can And Definitely Will Open The Door To Lots Of Long Term Marketing Possibilities And Or Opportunities!
2.) Underground ninja marketing strategy # two: Next, in order to give the gourmet bakery even more steady revenue, plus build up to when the jeweler approaches the bakery owner(s) directly, about doing some sort of cross promotional and or joint venture arrangement.
The jeweler, will also provide the women-s boutique shop, with a $250 (or X) dollar a month credit.
Where the employees and the owner(s) of the boutique, can present a special laminated card, and get gourmet coffee,tea, cocoa, donuts and pastries, any and every morning they wish to.
And the first $250 dollars of the tab, is picked up by the jeweler! And the boutique owner)s), and their employees, are responsible for their own cost, after they exceed their monthly limit.Say what?
3.) Underground ninja marketing strategy # three: And as long as the boutique owner(s) agree, once a month, the extremely marketing savvy jeweler.
Will also, place one of their best -customer friendly- sales reps, in a mini booth, located right inside the boutique owners shop.
And sell various bracelets, penchants and some extremely -beautiful- diamond studded earrings, at a savings of just 30 (or X%) above their actual hard cost.
Effectively Using Your Best Market Tested Sales Incentives Is A Proven Way To Generate Positive Word Of Mouth And Even More Gross Sales Revenue!
But at least 55% below their normal -suggested- retail prices, so the boutique owners customers, recognize they’re definitely getting an insiders bargain!
But here’s the marketing twist. The extremely marketing savvy retailer, will let the boutique owner pocket 25% gross profit above their actual hard cost!Say what?
You’ll ‘discover’ why in part four, so please stay tuned! Until then, (ladies & gentlemen), are you finally starting to appreciate, how some extremely marketing savvy entrepreneurs, who are certainly no smarter than you.
Are consistently generating, first time customers, patients and or clients for literally pennies on the dollar?
Let Your Next Step Or Two Be Pro-actively Getting Marketing Strategies And Or Tactics In Order!
And how you can and definitely should too! P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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some type of power networking.Let’s get connected asap!
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entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa!Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series,
because it will help you increase your profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.
(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!
