How Extremely Savvy Entrepreneurs Generate New Customers For Pennies On The Dollar!Part Four

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How Extremely Savvy Entrepreneurs Generate New Customers For Pennies On The Dollar!Part Four

So after three installments, are you starting to see and appreciate, ‘how’ some extremely savvy entrepreneurs (no smarter than you BTW!) are able to consistently, generate some high quality leads/prospects, for literally pennies on the dollar?

And how, once you understand and calculate your ideal customer,patient and or clients, total lifetime customer value, you are in a much stronger position, to decide how to go about successfully attracting them.

Online, this value is often referred to as your ‘shopping cart’ value. Installment # four,will implement and build on some basic marketing strategies.

But of course, do so in such a creative way, so as not to readily attract the attention of your major local competitors.And put your business and or service on the fast track to success.

Ever Wonder How In The World Some Of Today-s Savviest Entrepreneurs Consistently Generate High Quality Leads For Literally Pennies On The Dollar? (And How You Can Do It Too?)

So just as a quick recap, just in case, you’re coming into this ongoing series, in part four, instead of part one. An extremely marketing savvy, local jewelry store owner, (and or) major retail appliance owner of some kind.

Decides to joint venture (JV) partner, (and strategically ) cross promote with a couple of local, non directly competing vendors. One of whom, is an upscale women-s boutique store owner, with a constantly growing customer base of higher income earning women.

And the other, an upscale bakery located in a very upper income area of the city, just a few blocks from the women-s boutique shop.

And because the jewelers ideal customer, has a total lifetime customer value of about $15,000 dollars, over a five to seven year period.The jeweler is strategically targeting the exact same customer base of these two vendors, in order to indirectly get in front of their ever growing customer base, for literally pennies on the dollar.

Constantly Honing Your Lead Generation Skills Is Definitely A Worthwhile Investment!

So because the jeweler has a huge gross profit spread, of just over $10,000 dollars, for every new customer they generate.

And as you recall in part three, one of their main, underground marketing strategies, was to place one of their most popular, courteous and professional sales reps, in a sort of mini booth, in the boutique store, on one of the owners slowest day or days of the week.

And they sell their designer jewelry to the boutique store owners customers, but the customers routinely save, anywhere from 35 to 55% off the normal retail rates, on their very first purchase!

Then, they’re automatically alerted, (via) the jewelers two sided, direct response style business and or index card,to join the jewelers opt in email/mobile marketing list, so they can enter one of the jewelers free monthly drawings. And they’ll get their chance to win a beautiful, diamond studded necklace, (easily) valued at $3,500 dollars!

And they will enter the free drawing, by filling out a lead capture form, similar to the sample one pictured below, in the screenshot image,which was made using my paid email service provider of choice, Aweber-s rather basic, lead capture page editing software, in all of twenty minutes!

How Extremely Savvy Entrepreneurs Generate New Customers For Pennies On The Dollar!Part Four

Ever Notice How A Little Marketing Creativity Can Put Your Best Lead Generating Efforts On Steroids?

Here’s the next leg of their long term, JV marketing strategy. First and foremost. Did you happen to notice, ‘how’ this extremely marketing savvy jeweler, is constantly building their opt in email list, for literally pennies on the dollar? 

Because their strategically leveraging the foot traffic of the women-s boutique store owner.And in order to effectively, and continuously generate, some profitable, long term word of mouth & mouse buzz.

They’re going to implement three additional, underground marketing strategies, in order to attract the boutique store owner(s), upscale customer base to them like a magnet!

1.) Underground marketing strategy #one: First and foremost, the extremely marketing savvy jeweler, will allow the owner(s) of the women-s boutique, to purchase up to $2,500 dollars worth of eye catching bling, for their actual hard cost!(plus any an all applicable fees.)

This way, everywhere they go, with their newly acquired eye catching bling on, inquiring minds will definitely want to know! And you know, they’ll do more than their fair share of posting on social media, right? Oh yea!

Your Highly Developed Entrepreneurial Skills Can Fuel Some Of Your Very Best Marketing Strategies!(Given A Chance!)

2.) Underground marketing strategy # two: As your in house sales rep, sells the under priced designer bling, (like crazy!) to the boutique store owners customers.

They will also aggressively gather certain critical information, (like) whether) the purchaser, currently owns, manages and or runs, their own business and or service.

If they currently own and or manage a business/service, the jewelers rep will immediately find out, ‘how’ many employees are women. And if the company/service has a secretary or two?

If the customer answers ‘yes’ to any of the above questions, they will be given, some date stamped, extremely time sensitive gift certificates, to pass out to these individuals. (Especially the secretaries!)

And these extremely time sensitive gift certificates, entitle brand new, VIP- first time customers only, to save 50% off their very first purchase, of $750 dollars worth of bling or less.

(But the secretaries get to purchase up to $1,000 dollars worth of extremely eye catching bling, and still saves a whopping 50% off the normal retail rates!)

Savvy Small Business Owners Can Still Out Promote Their Big Buck Major Competitors!

But once they join one of the jewelers main opt in email/mobile marketing list, they automatically save 55% off any purchase they make there after! All they do is present (either) a physical copy of the extremely time sensitive gift certificate, discount coupon they received, shortly after joining the jewelers list.

Or they can simply show proof via their smart phone.

3.) Underground marketing strategy # three: The last way the extremely marketing savvy jeweler, plans on consistently making a big splash, without having to constantly invest big bucks.

Every customer of the boutique store owner, who owns and or manages a local business and or service,(who also becomes a first time customer of the jeweler), will get a gourmet catered lunch, valued at (a bare bones minim) of $700 dollars or X.

Catered by one of the areas top rated gourmet catering businesses, sponsored (paid for) by the jeweler!And of course portions of these events will be video taped, and added to the both the jewelers and the catering companies, state of the art WordPress website and or blog etc.

And used as strategic promos, in their follow up email sequences.And near the end of the event, the caterer, will pass out some of the jewelers extremely time sensitive gift certificates, to the employees of the business/service, with a really cool marketing twist or two!

Which you’ll discover in part five!Until then, are you starting to appreciate,’how’ some extremely savvy entrepreneurs, consistently generate quality leads, for literally pennies on the dollar? Great! See you in just a little bit in part five.

P.S.Now as is customary during this part of our show.

Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!

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