How Extremely Savvy Entrepreneurs Create Really Big Profits From Incredibly Tiny Ad Budgets! Part Three
So how many severely cash strapped small business owners, and or service providers, do you think, (practically) every business day of the week.
(Literally) 52 weeks per year, continuously blow a ton of their extremely limited cash, on highly questionable, conventional advertising and or promotional methods, which-truth told-, produce little or no bankable return on their investments.
Probably, more than you and I can even imagine, correct? On the other hand, extremely savvy entrepreneurs, (such as yourself!), not only -initially- learn ‘how to’ strategically use, (over and over), non conventional advertising, promotional and or marketing strategies, to consistently generate, far more gross, front and back end profits.
But they also do it, while stretching your their extremely ad/marketing budgets, while they do so. The following examples, should really make this crystal clear.
So How Do Some Extremely Savvy Entrepreneurs Consistently Create Some Really big Profits From Extremely Tiny Ad Budgets? (And How Can You Learn To Do It Too?)
For ex; take this all too common situation. Let’s say you (or a relative) run a fairly successful, single local, independently owned, women-s boutique shop.
And you have a steady flow of (both) first time walk-ins ,(which really helps), plus your fair share of repeat customers.And because you’re located in a semi high traffic-ed strip mall, along with several other extremely popular retailers, you definitely have the opportunity, to network/joint venture with several of them.
One of which is an extremely popular hair salon owner.And since the two of you, have been on a first name basis for at least the past year, this could be the potential opening (the two of you) definitely need, to help push each others businesses, to the very next level or two.
Case in point, since you just purchased an extremely large volume, of an incredibly popular women-s fragrance, you really want to the word out about it in a hurry!
You just don’t want to go, the outrageously expensive, traditional advertising route, because your past results with this conventional approach, has proved less than modestly profitable!
Real Entrepreneurship Means Being Or Becoming Mentally Flexible!
So here’s how you may initially go about stretching you already, extremely limited ad/promotional budget. You take four of your most popular, (meaning) four of your very best selling, higher end female fragrances, and (actually) encourage, the hair salon owner, to sample each one, and pick out the one she really likes the best.
And when she decides, you do three things very quickly.
1.) First: You simply offer a her free 32 ounce bottle of the fragrance of her choice!Huh? Think about what will definitely happen from this moment on!
First and foremost, the extremely popular hair salon, (and or) nail salon owner, will immediately put the great smelling fragrance on, will she not? 
Absolutely! And the moment some of her (daily) first time walk-ins, and or repeat customers get a whiff of it!What do you suppose, they will want to know? Bingo!
Plus, you know she’ll be texting, friends, family members and or in-laws, like crazy! Right? And let’s not forget her (ever growing) social media presence. She’ll constantly be posting on twitter, Facebook, Pinterest and or Snapchat etc.
Set Up Your Small Business Marketing Strategies So They Work For You! (Not Against You!)
2.) Second: Next, the extremely marketing savvy retail women-s boutique owner, will allow every one of the hair/nail salon owners employee/associates, to purchase any one bottle of their favorite 32 ounce fragrance, at the retailers actual cost!
Because remember, those associates, who more than likely, are female as well. They will not only be in constant contact with, brand new (first time) customers, as well as their steady dose of repeat customers, (all year long!)will they not?
Plus, they will also constantly be texting, and doing more than their fair share of posting on the various social media platforms as well!And telling and sharing with their closet girlfriends, relatives and or neighbors etc.
Plus, both they and the hair/nail salon owner(s), will also be coming in constant contact with other ladies, (outside of their work), on a daily, weekly and or monthly basis, will they not?
And you best believe, a certain percentage of these women, they meet at the grocery store, the bank or while in line at the local donuts/bagel shop etc.
Will definitely want to know, what’s the name of that great smelling, (not too common) perfume they have on, and where in the world did they get it?
Your Small Business Can Be A Tremendous Asset For Building Long Term Relationships!
Ladies & gentlemen, think about the incredible, (not to mention), continuous, positive, long term word of mouth and mouse buzz, these first two, inexpensive, marketing strategies can, and definitely will create and or generate!
Do you really think for a second, your series of outrageously expensive, 30-60 second, prime time, local TV and or radio spots, will have anywhere near, this type of long term, residual buzz affect? No way!
3.) Third: Since the marketing savvy retailer, also has employee/associates working for her, both full and part time. She’ll also allow them, to purchase any 32 oz. fragrance of their choice, at the retailers actual cost.
This way, those ladies also become 24/7 walking, talking billboards as well! my friend, this is an incredibly simple, yet mega proven way, for this extremely savvy retailer, to (both), initially get and keep their out, about their boutique.
Don’t you agree? And that’s just a very small sample, of ‘how’ some extremely savvy entrepreneurs, (just like yourself), creatively stretch their extremely limited, advertising and or marketing budgets! And how you can too! Any questions?
P.S. Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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