More proven examples of target marketing.
As you previously discovered in part one of this ongoing series about about proven examples of target marketing.
You will be light years ahead of your major competitors.
Simply by taking the time to first define who your target audience is and then determining what’s the best medium to use in order to effectively reach them.
Combine that pertinent information with powerful (cost effective) direct response type marketing, and you’re definitely on your way.
The other thing is, typically, you’ll want to first inexpensively test your display ads in the less expensive throwaway guides that specifically target your particular niche.
Typically You Don’t Want To Spend More On Larger More Expensive Display Ads Until You’ve Inexpensively Tested Your Power Headline Approach In The Small Less Expensive Local Publications First….
Before you invest a nickel in the larger more expensive display ads offline or larger expensive solo ads online.
With the following exception; as you recall in part one of this series, you started test advertising in the more expensive local “For Sale By Owner” publication right off the bat.
And your rational was, since you’ve already selected your specific target market, now by using the most popular local publication to reach them, you’d naturally expect to pay a little more upfront in order to reach them.
Otherwise you are literally throwing your hard earned dollars away and your advertising with a shotgun as opposed to marketing with a scope.
More Proven Examples Of Target Marketing Lowering Your Cost While Simultaneously Increasing Your Profits.
Another incredibly powerful little known and rarely revealed marketing ploy that you should be (first) inexpensively testing and slowly adding to your marketing arsenal.
Here’s a hint; if you authored a book and you appeared on the Oprah network and she mentioned that your book made her prestigious top recommended books list.
Meaning- do you think her personal endorsement of your book will help boost it’s sales or not? You got that right. 😀
And of course right about now you have to be wondering, what the heck does that have to do with these potentially profitable examples of target marketing?
Simply this; the next level for you to get to after you have properly identified who your specific target audience is, and you’ve decided on which medium is the most cost effective to reach them with your best market tested message.
Rapidly Expand Your Sales Funnel By Helping Other Non Directly Competing Vendors Become More Successful!
What if you strategically converted your best market tested display ad (with some powerful) client centered -meaning- it offers some major problem solving main power headline and 3-5 client centered benefits as bullet points.
And you converted it, ( and both) your business card client magnet as well as an index size post card and when you negotiated some type of joint venture (JV) piggyback arrangement to be included in another struggling small business owners outgoing mail to their A list customers and or clients.
And the two of you negotiated some type of mutually beneficial revenue split. But here’s the knockout punch that will truly take this (already) powerful low cost, high powered marketing strategy to the next level or two!
Anytime you can get a vendor (small business owner) whose list that your piggybacking in, to personally endorse your product(s) and or service(s.)
Your Marketing Funnel Will Be Even More Effective With The Endorsement Of Influential Individuals And Or Influential Organizations!
You have just hit the mother lode, provided (of course) that just like Oprah, their customers, clients and subscribers trust and respect their judgement. Kaboom! Your sales from this type of low cost (mega proven) marketing strategy will definitely soar like never before. 😀
Provided that your only using your best market tested index card and it’s only being included inside the vendors orders to their actual paying customers.
In other words, as their fulfilling a customers order, their customer also receives your best market tested index card insert along with a personal endorsement letter (testimonial) type letter from the vendor.(Online it would be a video endorsement of some kind.)
This powerful technique will easily boost your sales!
Two More Powerful Examples Of Target Marketing At Work! (And Why You Should Be Using It To Make A Killing Now!)
Here’s another really powerful underground low cost, high powered marketing strategy , (meaning) marketing concept you simply can’t ignore. As it relates to target marketing and making a whole lot more money, for a whole lot less time and effort.
Let’s suppose after you’ve tested a few display ads offline as well as tested a few solo or banner ads online. And you’ve discovered from the only real voice that counts. That being your valued customers and target audience.
Suppose you sell upscale jewelry. And your typical long term customers have a total lifetime customer value of $15,000 (or X ) thousands of dollars over a seven year period.
The actual numbers here are irrelevant, it’s the overall concept you need to focus on here, so pay close attention. Go find yourself a local business owner that runs a parking garage, in a nice business district, where local workers pay weekly and monthly rent in order to park their cars.
This Is Where Consistently Implementing Some Direct Marketing Strategies And Or Tactics Really Pay Off!
And if at all possible, negotiate a powerful joint venture (JV) arrangement and do two things.
1.) Offer both the owner(s) and his two and most loyal employees their pick of either an extremely nice watch of their choice at your actual cost, or some type of really nice chain or bracelet at your actual cost.
You may even want to return the owners money, or give them some additional, extremely eye catching jewelry free, or at your actual cost, plus any and all applicable taxes and fees.
Once you know for sure that your low cost marketing strategy is really paying off!Or is starting to pay off in a major way 😀
2.) The other thing you want to do is this. You will pay either the weekly or monthly rental fee (one time) for any of their customers that drive any type of luxury car, van and or truck, provided it’s within three years of the current year or less.
Your rational being, if they drive a newer luxury car or truck, they probably like (and currently) own some upscale jewelry as well.Right? 😀
Are You Starting To Truly Appreciate The Long Term Profit Generating Potential Of Using Some Bank Account Filling Target Marketing Strategies And Or Tactics!
Imagine their delight and total surprise when they attempt to pay (either) their weekly or monthly bill and the attendant informs them (with a smile) their bill, (for the week, month or the entire year) has already been paid for by such and such jeweler! Say what? 😀
And then they proceed to hand them one of your very best market tested index size or special lead generating business cards.
And of course (hopefully by now) you can kinda sorta guess what this low cost high powered lead magnet business card says.Right? 😀
It directs them to your special lead capture page silly, in order them to join your VIP opt in email/mobile marketing list, in order for you to strategically (and) inexpensively follow up with them.
You Can Definitely Profit From The Right Type Of Direct Marketing Campaigns!
But the real kicker is, your card invites the recipients to enter your free monthly drawing where two people are guaranteed to win! One male and one female. No purchase necessary.
And they’ll both win, top of the line men & women’s watches respectively. Image (both) the positive and powerful local word of mouth and mouse buzz this will definitely create among their personal and professional peers! 😀
And for a fraction of their traditional advertising costs. In the interest of time and in order to share yet another extremely powerful bank account filling marketing concept with you.
The Better You Are At Effective Lead Generation The More Successful You Will Definitely Become!
(FYI: By the way, if you need even more proven ideas on effective low cost lead generation. Please refer to the powerful three part series on buying referrals.
The second technique will be shared in part three of more proven examples of target marketing. As always, if you got any value out of this post, please share this on your favorite social media sites. Or just tweet this. Thanks!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by
as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s free! Please note some links on this page are affiliate (income producing) links.
