Small Busines
Examples of target marketing that actually work!
As you discovered in part two of this ongoing series on proven examples of target marketing.
The powerful three step target marketing identification concept that you were exposed to, can and most definitely will help you grow your profits by a bare bones minimum of 25% or more in the next twelve months or less.
And those powerful three steps were:
1.) Always identify your specific target audience first.
2.) Then determine the most cost effective medium(s) to reach your target audience.
3.) Whenever possible, always try to get a personal endorsement from the small business owner (vendor) that you’re piggybacking in their outgoing mail.(Provided that the outgoing mail is going to a paying customers or clients as part of the order fulfillment process.)
As You Study These Proven Examples Of Target Marketing Try Not to Get Caught Up In Doing Everything Verbatim! Instead Concentrate On The Overall Marketing Concept (s) and How You Can Adapt Them To Your Specific Business, Product Or Service!
Ladies & gentlemen of course as you read this or any other (so called) marketing strategies, please keep in mine that you (and your company) are unique (dynamic) individual(s).
Therefore, as you personally progress, it may or may not take you as long to actually execute any particular strategy that you read about, as someone else.
So don’t please get caught up in trying to emulate (to the letter) any particular marketing strategies or tactics.
Instead concentrate on the strategies overall theme and look for how you (or your) business, products or services can personally adapt that particular strategy to your particular niche.
Just to continue the thoughts about how the upscale local jeweler could:
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A.) Dramatically lower their lead generating costs by as much as 80% or more!Say what?
B.) Start building a tremendous (and incredibly) valuable long term follow up email and or offline snail mail list.
Think about this powerful concept for a moment. (Please refer to) part two of this series, and read the segment on the local jeweler for further clarification.
If the jeweler typically spends between $400-$650 per lead, using the various outrageously expensive traditional advertising mediums such as local prime time radio, TV and newspaper display ads etc.
Don’t you think they would love to invest a fraction of this ongoing and ever increasing costs, on inexpensively creating a new first time potential customer?
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Since their already used to routinely spending anywhere from$400-$650 dollars or more per lead. Now by joint venturing with (for illustration) purposes only, a local small business owner that rents parking space to local employees.
They could now pay for a luxury car owners weekly or monthly car garage parking fee and also invest an additional $25 dollars (or less) and purchase them a gift card coupon that buys them lunch at a nice upscale restaurant (like) the Olive Garden.
The parking car attendant hands them both the coupon along with the jewelers best market tested lead capturing business card and or index card.
Just imagine how they’ll react? Now it’s up to the jeweler to be savvy enough to ethically bribe the new potential customer into joining, (either) their monthly guaranteed winner birthday club or their guaranteed winner monthly anniversary club!
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Because each month, you’ll select at least two guaranteed winners for your monthly birthday club. One male, one female guaranteed winner per month. Absolutely no purchase is necessary to be eligible to win!
(However, it doesn’t hurt to inform them on your WordPress website/blog how, any customer that spends over X amount dollars per month, automatically gets entered into the specific drawing twice! Just inexpensively test the various amounts in order to discover which price point produces the most bang for your buck.)
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Plus, each month, at least one couple is guaranteed to win the free monthly anniversary club drawing. Which is a total $175 dollar value (or X.) And it also consists of a special VIP dinner for two at any restaurant the grand prize winners choose.
Plus, the couple will also receive a special valentines gift of a dozen roses and a box of gourmet chocolates delivered by special courier to their home. Plus, the wife (only because) she’s so special will also receive free of charge of course, matching earrings and bracelets that the local jeweler will provide.
That’s another X dollar value. Imagine how many times over the next few years, the wife will be glad to share where and how she got that extremely lovely designer jewelry! Is this simple marketing strategy starting to sound cost effective or what?
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And altogether this simple (yet) oh so powerful marketing strategy will cost the jeweler (or company X) $200 dollars or less, as opposed to a expensive radio ad that by the time you’ve read this entire post, will have come and gone on your local radio station.
And guess what,because your being educated here, you (and countless others) didn’t even hear it. But the companies that paid for those spots, still got charged for them! Hello!
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Hold it before you rush off, let’s make sure you didn’t totally miss this incredibly subtle money making marketing strategy. Did you notice how it was suggested that you let the women choose the actual earrings and bracelets that they’re gonna wear? Any idea why?
Because without a doubt, if they choose the jewelry they will wear, you can best believe they’ll choose exactly what they want (of course) the jeweler will control their choices! But still in all, how often do you think they’ll wear the jewelry they chose? Bingo!
And how much will they enjoy sharing the story of how and where they got it? The real moral of the story is, while the jewelers major competitors are throwing tons of dollars annually at outrageously expensive traditional advertising mediums like, local TV and radio ads etc.
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And getting virtually no long term positive residual word of mouth buzz from it. For a fraction of that cost, the jeweler is constantly getting positive word of mouth buzz from their ever growing list of local customer evangelists!
Plus, don’t forget that the jewelry still has the parking garage attendant constantly delivering potential long term customers and it only costs the jeweler 10% per month of the gross sales that are generated, because the parking attendant puts their first & last initials on every business (and or) ) index card that they hand out.
Or the jeweler might just agree to pay the parking attendant 50% in credits and 50% in cash. Meaning- they might give the attendant a $100 dollar gas card, plus a $250 gift card at one of the top local Super markets. And any remaining credits in cash.
And that cadets,( is just a small sample) of the totally awesome (long term) power of these proven examples of target marketing!
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How about one simple expansion of this powerful marketing concept. Couldn’t a florist adopt the same marketing concept and implement it with a local small business car wash owner?
Meaning- put together a joint venture where the top two attendants pay the car wash bill for the customer (and send the florist) the bill at the end of the month, provided they only pay for men that drive newer luxury cars and that are wearing wedding rings!
The florist could probably never be able to target market so effectively on local TV or radio for a lousy $10 dollars or less. Don’t you agree?
Hopefully, these proven examples of target marketing, are starting to stimulate a few new ideas.That you can start inexpensively testing. As always, if you got any value out of this post, please Google Plus or tweet this. Thanks!
Q.) What type of local joint venture can you put together in the next 60 days or less, that will dramatically lower your lead generating costs by at least 30% or more?
For even more stimulating ideas about proven low cost lead generating ideas, please see the three part series on buying referrals.
And be sure you grab your explosive free 22 step small business marketing idea kit series. It’s a $97 dollar value and it’s free!
