(You Run The Risk Of Doing Serious Long Term Damage To Your Business Or Service!)
Everywhere you and I look these days. Whether it’s on or offline. You see plenty of examples of marketing problems, correct? Obviously these potentially profitable situations.
Help some aspiring entrepreneurs such as yourself to ultimately move ahead. While others constantly struggle. So much so, their business or service ultimately craters.
And sometimes that’s not the end of things. Because their shattered finances often leads to permanently fractured business and marital relationships too, agreed? Bankruptcies cases explode and of course a ton of legal challenges as well.
So maybe it’s worth the additional effort required to try and nip as much of this in the bud as possible. Don’t you agree?
Just Because Systematically Growing Your Business Or Service Definitely Isn’t Rocket Science! (Doesn’t Mean There Isn’t Some Work Involved!)
But it also opens the door (extremely wide!) To some potentially lucrative marketing leverage. The kind some of the most influential gurus and guruettes often tweet, blog, create course, publish books and make highly viewed videos about. 😎
So yea, these examples of marketing problems. Can either be you or your major competitors springboard to the very next level or two of major profitability. Or be or quickly become the straw which finally breaks the camels back.
Entrepreneur You Do Realize There Is Literally A Ton Of Previously Unrealized Gross Profit In Your In-Active Customers, Right?
On both the initially front & back end of those inactive customers. Because typically you or your major competitors can re-activate them for literally pennies on the dollar.
Using some type of relatively low cost. high perceived value ethical bribe. (And the ethical bribe(s) definitely don’t even have to be yours. 😀 )
Strictly for hypothetical marketing illustration purposes only. Let’s say a local, non franchised printer. Inexpensively tests the following multi pronged cash surge generating strategy
First.) They could offer to all of their customers or vendors who spend X. As a free digital bonus worth Y. My (or your!) free nine page special report. All their customers or vendors need to do is become a subscriber to my or your opt in email list. 😀
The printer can and definitely should be implementing at least some of “what” they discover in the report. This way they can provide a potentially profitable endorsement/testimonial. (Which you and I or your major competitors can systematically leverage from now on.)
Second.) They can also ethically bribe at least some of their current inactive customers to reactivate. For literally pennies on the dollar.
And along with their reactivations comes their potential X number of referrals for the life of their reactivation period. As well as their perpetual bank account filling power testimonials. You also throw in their repeat sales. And x number of higher end purchases etc.
Ladies & gentlemen, are you starting to smell the long term profit generating possibilities?
Once Or As Soon As You Or Your Major Competitors Actually Do The Extremely Eye Opening Math! (You’ll Ultimately See And Appreciate The Long Term Value!)
Remember “what” you and or your major competitors are potentially leveraging like crazy. All these profit seeking vendors have literally invested tens or hundreds of thousands of dollars or more.
Generating their leads, customers or clients. They’ve invested a ton over the years in sales commissions, trainings, hiring full and part time staff members, commercial leases and various advertising, promotional or marketing campaigns etc.
Would you turn down valid opportunities to recoup at least some of your previous investment costs? ( How often do you think that happens?)
You or your major competitors will “discover” number three. Coming up very shortly in part two. For you’ll see even more examples of marketing problems.
You definitely better effectively deal with. Or else you run the risk of doing permanent damage to your profit seeking business or service.
Don’t Just Constantly Spend Money To Advertise Your Business Or Service! (Instead Proactively Look For Opportunities To Be Of Service!)
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
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