Ever Wonder Why So Many Profit Seeking Entrepreneurs Are Blinded By What’s Hidden In Plain Sight?
If you’re active on social media. As of right now do you have a favorite platform? And do you also occasionally use paid advertising campaigns on your favorite social media platform(s)?
If you do it’s definitely time you maximized your marketing or promotional opportunities which are far too often hidden in plain sight. Because once you put a pencil to it. Both you or your major competitors will probably quickly “discover” it’s makes far more economic sense to ethically bribe X number of business owners or service providers within a five to seven block radius of their physical locations.
And by extension their current and future employees, current and future neighbors and current and future customers. Especially the VIP’s (Very Important Persons.)
For just a moment think about the long term positive word of mouth and mouse marketing possibilities. May be these businesses or service providers have female accountants or bookkeepers who would absolutely love purchasing an extremely eye catching diamond studded necklace. Which would easily retail for $2,500 dollars. But for an extremely limited time. Simply for joining you or your major competitors opt in email list. And…..?
Effectively Marketing Your Closeout Inventory Is A Proven Strategy For Systematically Building Some Bankable Loyalty!
Sadly here’s “what” a staggering 95-98% of your major competitors are doing in order to liquidate their closeout inventory in their retail jewelry business. (And it’s what you should be routinely doing only as a last resort.)
They run a combination of outrageously expensive traditional -local- prime time TV, radio or popular full or half page newspaper ads. And yes some of the locals will definitely rush in to you or your major competitors store(s) in order to take full advantage of these extremely limited bargain basement fire sale prices.
(And don’t forget nor overlook those potentially expensive PPC (Pay Per Click) ad campaigns. Because $15-$30 dollars per click or more can and definitely will quickly add up. )
And sadly 95-98% of your major competitors aren’t ethically bribing these primarily one and done customers to join their opt in email list. Nor are they being strategic by ethically bribing them to drag a friend and or colleague with them to your store. Which means typically they’re spending anywhere from $400- $700 dollars per lead or more.
And let’s say they only come to your store once. And they spend $350 dollars in order to purchase an extremely eye catching pair of diamond studded earrings. Which usually retails for $450-$575 dollars a pair. (Definitely a great deal for them, is it not?) But you invested anywhere from $400-$700 dollars in order to get them into your store.
And a staggering 95-995 of them aren’t coming back any time soon. Unless or until you or your major competitors run another closeout inventory sale. And for the vast majority of your major competitors.
They’ll keep going down this outrageously expensive road. You on the other hand.
Entrepreneur You’re Probably One Or Two A/B Split Test Offers Away From Finally Discovering Your Marketing Pot Of Gold!
Obviously no one (including you!) is going to get there without doing your homework. So you’re definitely going to need to “know” what your ideal customers total lifetime customer value metrics are.
Once or as soon as you do. Then you’ll have a far more realistic idea “what” you can safely afford to invest in order acquire your all important first time customer. Without spending more than you really can afford to do so.
Some of those local business owners or service providers located within five to seven block radius of yours. (Who you or someone in your organization already has some sort of established relationship with.)
You or your major competitors can and definitely should help/show them “how to” build their own opt in email list. Then have them send a market tested message to their subscribers.
Which you or your in house email marketing expert writes. And it’s an extremely time sensitive market tested offer. Where they come alone and they only save 10% off up to $150 dollars or X.
But for a extremely limited time. Simply for dragging a friend with them to you or your major competitors store(s.) Provided their guest is at least 18. The subscriber saves up to 40 or X% off up to $1,500 or X amount of dollars.
And as long as their guests also join you or your major competitors opt in email list. Before they leave your store. They automatically save 30 or X% off up to $1,000 or X amount of dollars.
For literally pennies on the dollar. You can consistently generate a ton of new front and long term back end repeat business. For literally pennies on the dollar.
My friend this is just an incredibly small sample of what’s hidden in plain sight. Are you finally ready to systematically take things to the very next level or two? If so, reach out to me via the contact page of my blog. And let’s talk asap.
This way you or your major competitors can finally stop leaving a fortune on the table. Sound like a plan or what?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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