Ever Notice How Some Of The Simplest Small Business Marketing Strategies Constantly Get It Done!
So to date, which specific small business marketing strategies or tactics, have you consistently generated the most long term gross profits with?
And more than likely, your brutally honest answer is. The ones which you could easily see yourself, consistently implementing, over and over again. Correct?
Yea, same here. But rest assured. There are literally, tons of previously untapped marketing or promotional opportunities. Which just because, they’re ever so slightly, non traditional in nature. And off the beaten path. Doesn’t automatically mean.
They won’t work or they’re not worth at least, inexpensively testing. Do stick around and discover for yourself, aspiring entrepreneur. After all. A little strategic A/B split testing.
If nothing else. Helps you or your major competitors discover, where you should increase your resources and where not to. Correct?
Lots Of Times All You Or Your Major Competitors Need To Do Is Consistently Implement Some Basic Fundamental Marketing Strategies Or Tactics!
Case in point. On average, ‘how” much do you think, your typical car valet earns per hour? Even at the higher end, upscale restaurants. for sure, they will be tipped. But at the end of their shift.
Probably 85% or more of the cars they parked and sort of looked after.The owners didn’t bother to tip them at all. Nod your head cadets. Because it’s true.
But what if. There was a proven, and not necessarily expensive way, for you typical car valet attendant, to consistently earn at least a part time side income.
And didn’t involve them trying to recruit anyone or join any type of business opportunity deal. And they could pursue it, as pro-actively as they wished to. There were and are no quotas to meet.
Absolutely no inventory to buy. No affiliate websites to host. And a huge benefit is. When they’re not actually on the job. Meaning on their days off, from parking cars.
If they want to, they could turn some of their leisure time, into future part time income.Say what? Or if they prefer. They can pursue this particular, non techie approach to consistently generating some type of side income.
Only when they’re at their full time job. Which currently is being valet. Does the possibilities of this happening, have at least some of your attention? Great. Here goes.
You Don’t Have To Be Complicated! (Just Practical Enough So The Participants Consistently Generate A Full Or Part Time Income From Doing So!
So imagine, a single location owner, of an extremely popular, retail appliance center. And their ideal, long term repeat customer.
Currently has a total lifetime customer value metric, of somewhere between $600 – $10,000 dollars. Give or take over the next five to seven year period. And rather than keep wasting an outrageous fortune, on those dismally performing, traditional ads or promotions.
You or your major competitors, are definitely ready to, (if nothing else), inexpensively A/B split test, some non traditional, lead generation and, non traditional marketing strategies or tactics.
So here’s where part of your initial inspiration came from. Recently, while you and some colleagues where dining out, at one of your areas, best upscale, local restaurants.
Which has valet parking. After one of the attendants retrieved your car. They complimented you on you cars, extremely expensive, state of the art sound system.
And wanted to know how much a really cool system like that cost? And after about a ten minute conversation. You asked both of them, just as you were about to pull off. If they’d be interested, in a potential arrangement, where in about 4- 6 months.
Possibly less. They could buy the exact or a similar system for their car or truck. And even though it retailed for $1,200 dollars. They could purchase it for just $5,00 dollars. Say what?
If You’re Gonna Bother To Create Some Type Of Opportunity! (Why Not Go All In!)
So you hand each of these eager beavers your card. And invite them both to come down to your store, within the next 48 hours or less. And you lay everything out, in about 45 minutes or less.
And tell them, if they each drag a friend, you’ll give both of them, two extremely time sensitive gift certificates, where they can save up to 50% off any purchases they make. Up to $1,500 dollars.
Otherwise.
If they come by themselves. You’ll just share the potential, part time income generating opportunity with them. Long story short. Within 48 or X number of hours. Not only do they both show up. But they both drug a friend with them.
So you invite all four into your conference room. And order pizza, barbecue wings and soda, from the Mom & pop pizza spot next door.
And here’s what you initially explain to them. Every time both you and your major competitors, invest in a 30 second, local prime time TV spot. Your company just burned through $700 dollars.Say what? And every time you or your major competitors, run a 30 second, prime time radio spot, you just burned through $500 dollars.
And your local billboard ad campaign. Typically costs you anywhere from $15,000 – $19,000 dollars per month. And it definitely doesn’t make sense, to only run one 30 second, prime time TV or radio ad, correct?
So you pint out, you throw in, a few Sunday, local newspaper inserts. Along with a weekly, quarter page ad, in one of the areas most circulated, local newspapers.
You Or Your Major Competitors Definitely Don’t Have To Go The Outrageously Expensive Traditional Route!
And it’s easy to see why each lead generated. Typically cost you or your major competitors business, anywhere from $450-$750 per lead. And sometimes, those leads come into your store alone. And only spend $60 dollars or less. And never return. Ouch.
So how did the company make out on that particular lead? Let’s do the math. Seven hundred going out. And only sixty coming back in. Not exactly a workable business model. Is it?
So once you explain the basic to them. You know get down to the good stuff. And how they and anyone else they know, can potentially start earning a part reliable time income.
Without having to join anything.Thank goodness. Here’s what your strategy consists of. As the newer upscale car and truck owners, pull into the restaurants parking lot.
And right after you park their cars. You place a sealed envelop on the drivers seat. And on the outside of the envelop, in big, bold red letters. It reads: “You Definitely Deserve This!”
So you know it won’t take long for the envelop to be ripped open, correct? And inside, will be, (to begin with.) Two to three, local, non directly competing vendors, extremely time sensitive gift certificates.
And some will specifically target women. And some will specifically target men. The valet attendants, will decide which envelops to place in which cars or trucks. Based on who hands them the keys.
Whatever Marketing Strategies Or Tactics You Set In place! (Just Strive To Ethically Stack The Deck In Your Favor!)
But here’s the all important marketing twist.Coming up shortly in part two.Okay? Which will reveal “why” the valet attendants, and any one they potentially refer to this opportunity. Will certainly be interested.
And after you “discover” this secret. It should be or quickly become obvious “why?” Some of the simplest small business marketing strategies and tactics. Constantly get it done. Don’t you agree?
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below)
that you can apply to your business,product or service in the next 30 days or less!
As always, if you got any value out of this post, please share this on your favorite social media sites or tweet this.Thanks!
And if you’re currently registered on Linkedin or twitter,and you’re serious about about doing some type of power networking.Let’s get connected asap!
Extremely important note:And if by chance, you happen to know any of the lesser known podcasters,who also target,small business owners,service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa!Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series,because it will help you increase your gross profits by
as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
It’s a $97 dollar value and it’s free!
